Dream Project CEO\u2019su ve Y\u00f6netim Kurulu \u00dcyesi Volkan Ataman, \u00c7e\u015fme\u2019de d\u00fczenlenen 1. Turizm Zirvesi\u2019nde yapt\u0131\u011f\u0131 konu\u015fmada, destinasyon pazarlamas\u0131, MICE turizmi ve uluslararas\u0131 turizm stratejilerine ili\u015fkin de\u011ferlendirmeleriyle \u00c7e\u015fme\u2019nin d\u00f6rt mevsime yay\u0131lan y\u00fcksek potansiyeline dikkat \u00e7ekti.<\/p>\n
\u00c7e\u015fme Belediyesi, \u00c7E\u015eTOB, Ala\u00e7at\u0131 Turizm Derne\u011fi ve \u00c7e\u015fme Kent Konseyi i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen zirvede sekt\u00f6r temsilcileri s\u00fcrd\u00fcr\u00fclebilir turizm, yeni pazar stratejileri ve alternatif turizm modellerini ele ald\u0131.<\/p>\n
\u201c\u00c7e\u015fme\u2019nin Turizmi \u2013 S\u00fcrd\u00fcr\u00fclebilirlik ve \u00c7e\u015fitlilik\u201d oturumunda konu\u015fan Volkan Ataman, \u00c7e\u015fme\u2019nin yaln\u0131zca yaz sezonunda yo\u011funluk ya\u015fayan bir destinasyon olmaktan \u00e7\u0131kar\u0131larak y\u0131l\u0131n tamam\u0131nda ya\u015fayan uluslararas\u0131 bir marka destinasyona d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi gerekti\u011fini ifade etti.<\/p>\n
Ataman konu\u015fmas\u0131nda, \u00c7e\u015fme\u2019nin do\u011fal g\u00fczellikleri, termal kaynaklar\u0131, gastronomi potansiyeli ve r\u00fczgar sporlar\u0131 altyap\u0131s\u0131yla d\u00fcnyan\u0131n en \u00f6zel destinasyonlar\u0131ndan biri oldu\u011funu belirtti. Adnan Menderes Havaliman\u0131\u2019na yakla\u015f\u0131k 45 dakikal\u0131k mesafede bulunmas\u0131n\u0131n b\u00fcy\u00fck bir avantaj yaratt\u0131\u011f\u0131n\u0131 vurgulayan Ataman, \u0130zmir\u2019in 32 \u00fclkeden direkt u\u00e7u\u015f almas\u0131n\u0131n b\u00f6lgenin uluslararas\u0131 eri\u015fim g\u00fcc\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Almanya, Birle\u015fik Krall\u0131k, Polonya, Fransa, Hollanda ve \u0130talya ba\u015fta olmak \u00fczere bir\u00e7ok \u00f6nemli pazardan \u0130zmir\u2019e direkt u\u00e7u\u015f ba\u011flant\u0131s\u0131 bulundu\u011funu belirten Ataman, bu eri\u015fim avantaj\u0131n\u0131n do\u011fru pazarlama stratejileriyle desteklenmesi halinde \u00c7e\u015fme\u2019nin yurt d\u0131\u015f\u0131 ziyaret\u00e7i say\u0131s\u0131nda \u00f6nemli bir b\u00fcy\u00fcme sa\u011flayabilece\u011fini ifade etti.<\/p>\n
Volkan Ataman, \u00f6zellikle luxury travel acentalar\u0131, online seyahat platformlar\u0131, DMC\u2019ler, incentive \u015firketleri ve outbound operat\u00f6rlerle g\u00fc\u00e7l\u00fc ili\u015fkiler kurulmas\u0131n\u0131n \u00f6nemine dikkat \u00e7ekerek, Jet2, MTS, On The Beach, Pegas, Anex, Coral, TUI ve Fun&Sun gibi uluslararas\u0131 operat\u00f6rlerin orta vadede \u00c7e\u015fme\u2019yi programlar\u0131na dahil etmelerinin destinasyon a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
\u00c7e\u015fme\u2019nin yaln\u0131zca deniz-g\u00fcne\u015f tatiliyle de\u011fil; gastronomi, termal turizm, festival ve deneyim odakl\u0131 ya\u015fam anlay\u0131\u015f\u0131yla konumland\u0131r\u0131lmas\u0131 gerekti\u011fini belirten Ataman, destinasyonun \u00fcst segment bir ya\u015fam ve tatil b\u00f6lgesi olarak \u00f6ne \u00e7\u0131kar\u0131lmas\u0131 gerekti\u011fini ifade etti.<\/p>\n
\u201c\u00c7e\u015fme\u2019nin l\u00fcks ya\u015fam ve deneyim turizmi a\u00e7\u0131s\u0131ndan \u00e7ok g\u00fc\u00e7l\u00fc bir potansiyeli var\u201d diyen Ataman, yerel gastronomi markalar\u0131n\u0131n b\u00fcy\u00fcmesinin yan\u0131 s\u0131ra Zuma ve Hakkasan benzeri uluslararas\u0131 restoran markalar\u0131n\u0131n b\u00f6lgeye de\u011fer katabilece\u011fini s\u00f6yledi. Zamna ve Burning Man benzeri deneyim odakl\u0131 festivallerin ise \u00c7e\u015fme\u2019nin global g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rabilece\u011fini belirtti.<\/p>\n
Marka beach club\u2019lar\u0131n ve gece kul\u00fcplerinin artmas\u0131n\u0131n destinasyon alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirece\u011fini ifade eden Ataman, Ala\u00e7at\u0131\u2019n\u0131n d\u00fcnyan\u0131n \u00f6nemli s\u00f6rf merkezlerinden biri olabilecek potansiyele sahip oldu\u011funu ve bu kimli\u011fin uluslararas\u0131 pazarlarda daha g\u00fc\u00e7l\u00fc \u015fekilde anlat\u0131lmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n
Konu\u015fmas\u0131nda termal turizmin \u00f6nemine de de\u011finen Ataman, b\u00f6lgenin termal kaynak avantaj\u0131n\u0131n daha g\u00fc\u00e7l\u00fc bir turizm altyap\u0131s\u0131yla desteklenmesi gerekti\u011fini ifade etti. \u00d6zellikle d\u00f6rt mevsim hizmet verebilecek termal yat\u0131r\u0131mlar\u0131n \u00c7e\u015fme\u2019nin sezon s\u00fcresini uzatabilece\u011fini belirtti.<\/p>\n
Ataman ayr\u0131ca kruvaziyer turizminin \u00c7e\u015fme i\u00e7in \u00f6nemli bir f\u0131rsat sundu\u011funu belirterek, cruise liman\u0131n\u0131n daha aktif kullan\u0131lmas\u0131 gerekti\u011fini ifade etti. Kruvaziyer \u015firketlerinin \u00c7e\u015fme\u2019de en az bir gece konaklamal\u0131 programlar olu\u015fturmas\u0131n\u0131n ve Efes ba\u011flant\u0131l\u0131 rotalar\u0131n geli\u015ftirilmesinin b\u00f6lge ekonomisine \u00f6nemli katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
MICE turizmine ili\u015fkin de\u011ferlendirmelerde de bulunan Ataman, \u00c7e\u015fme\u2019de toplam 820 otel bulundu\u011funu, yakla\u015f\u0131k 15 bin oda ve 33 bine yak\u0131n yatak kapasitesiyle b\u00f6lgenin \u00f6nemli bir turizm altyap\u0131s\u0131na sahip oldu\u011funu s\u00f6yledi.<\/p>\n
Boyal\u0131k Beach, Radisson \u00c7e\u015fme, Swiss\u00f4tel Resort & Spa \u00c7e\u015fme, Alt\u0131nyunus, Il\u0131ca Hotel, Grand Ontur, Sisus Marina ve Biblos Ala\u00e7at\u0131 gibi tesislerle yakla\u015f\u0131k 4 bin 725 ki\u015filik toplant\u0131 ve etkinlik kapasitesi bulundu\u011funu belirten Ataman, \u00c7e\u015fme\u2019nin butik \u00f6l\u00e7ekli kongreler, incentive organizasyonlar\u0131 ve marka etkinlikleri i\u00e7in g\u00fc\u00e7l\u00fc bir alternatif sundu\u011funu ifade etti.<\/p>\n
\u00d6zellikle Ala\u00e7at\u0131 merkezine yak\u0131n orta \u00f6l\u00e7ekli bir kongre merkezi yat\u0131r\u0131m\u0131n\u0131n b\u00f6lgenin MICE potansiyelini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131raca\u011f\u0131n\u0131 s\u00f6yleyen Ataman, butik oteller ile kongre merkezi aras\u0131nda buggy servisleri gibi \u00e7\u00f6z\u00fcmlerle \u00c7e\u015fme\u2019nin Antalya ve K\u0131br\u0131s\u2019a alternatif bir incentive destinasyonu haline gelebilece\u011fini belirtti.<\/p>\n
Kongre turizminin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesi i\u00e7in uluslararas\u0131 MICE pazarlamas\u0131n\u0131n profesyonel \u015fekilde y\u00f6netilmesi gerekti\u011fini ifade eden Ataman, convention bureau yap\u0131lanmas\u0131n\u0131n kurulmas\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti. ICCA \u00fcyeli\u011fi ve uluslararas\u0131 MICE fuarlar\u0131na kat\u0131l\u0131m\u0131n \u00c7e\u015fme\u2019nin d\u00fcnya MICE pazar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131raca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Destinasyon y\u00f6netiminin profesyonel \u015fekilde ele al\u0131nmas\u0131n\u0131n \u00f6nemine de\u011finen Ataman, \u00c7e\u015fme Tourism Board yap\u0131lanmas\u0131n\u0131n olu\u015fturulmas\u0131n\u0131n b\u00f6lgenin gelece\u011fi a\u00e7\u0131s\u0131ndan stratejik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
\u201cAt\u0131lacak ad\u0131mlar\u0131n tek merkezden y\u00f6netilmesi gerekiyor\u201d diyen Ataman, \u201cBu yap\u0131; destinasyonun konumland\u0131r\u0131lmas\u0131, ileti\u015fim stratejisinin belirlenmesi, ulusal ve uluslararas\u0131 fuar kat\u0131l\u0131mlar\u0131, fam trip organizasyonlar\u0131, tur operat\u00f6rleri ve acente ili\u015fkilerinin y\u00f6netilmesi gibi t\u00fcm s\u00fcre\u00e7leri profesyonel \u015fekilde y\u00f6netmeli\u201d ifadelerini kulland\u0131.<\/p>\n
Fam trip organizasyonlar\u0131nda do\u011fru karar vericilerin a\u011f\u0131rlanmas\u0131n\u0131n \u00f6nemine dikkat \u00e7eken Ataman, direkt u\u00e7u\u015f bulunan \u00fclkelerdeki havayolu y\u00f6neticileriyle i\u015f birliklerinin geli\u015ftirilmesi gerekti\u011fini ve hedef pazarlarda do\u011fru acenta a\u011flar\u0131n\u0131n \u00f6zenle belirlenmesinin kritik oldu\u011funu s\u00f6yledi.<\/p>\n
\u00c7e\u015fme\u2019nin sezonunun Nisan ay\u0131ndan Ekim sonuna kadar uzat\u0131lmas\u0131 gerekti\u011fini ifade eden Ataman, bunun i\u00e7in destinasyonun ya\u015fayan bir \u015fehir kimli\u011fi kazanmas\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti. \u00d6zellikle Ala\u00e7at\u0131 b\u00f6lgesinde peyzaj, ayd\u0131nlatma, yol ve \u00e7evre d\u00fczenlemelerinin destinasyon alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirece\u011fini s\u00f6yleyen Ataman, altyap\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n sezon ba\u015flamadan tamamlanmas\u0131n\u0131n ziyaret\u00e7i deneyimi a\u00e7\u0131s\u0131ndan kritik oldu\u011funu belirtti.<\/p>\n
Festival ve etkinlik takviminin de stratejik \u015fekilde planlanmas\u0131 gerekti\u011fini ifade eden Ataman, Ala\u00e7at\u0131 Ot Festivali gibi g\u00fc\u00e7l\u00fc organizasyonlar\u0131n tarih planlamas\u0131n\u0131n di\u011fer b\u00f6lgesel etkinliklerle \u00e7ak\u0131\u015fmayacak \u015fekilde y\u00f6netilmesinin destinasyon trafi\u011fi a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funu s\u00f6yledi.<\/p>\n
Konu\u015fmas\u0131n\u0131n sonunda \u00c7e\u015fme\u2019nin yaln\u0131zca T\u00fcrkiye\u2019nin de\u011fil, Ege\u2019nin en g\u00fc\u00e7l\u00fc ya\u015fam ve deneyim destinasyonlar\u0131ndan biri olabilecek potansiyele sahip oldu\u011funu vurgulayan Volkan Ataman, \u201cDo\u011fru planlama, g\u00fc\u00e7l\u00fc ileti\u015fim stratejisi ve uluslararas\u0131 i\u015f birlikleriyle \u00c7e\u015fme d\u00f6rt mevsim ya\u015fayan global bir marka destinasyona d\u00f6n\u00fc\u015febilir\u201d de\u011ferlendirmesinde bulundu.<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
Dream Project CEO\u2019su ve Y\u00f6netim Kurulu \u00dcyesi Volkan Ataman, \u00c7e\u015fme\u2019de d\u00fczenlenen 1.<\/p>\n","protected":false},"author":1,"featured_media":16038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-16037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16037"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16037\/revisions"}],"predecessor-version":[{"id":16039,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16037\/revisions\/16039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/16038"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}