PepsiCo T\u00fcrkiye, D\u00fcnya \u00c7ift\u00e7iler G\u00fcn\u00fc vesilesiyle, Pep+ stratejisi do\u011frultusunda tarladan sofraya s\u00fcrd\u00fcr\u00fclebilir bir de\u011fer zinciri olu\u015fturmak amac\u0131yla hayata ge\u00e7irdi\u011fi projelerini payla\u015ft\u0131.\u00a0<\/p>\n
Bu yakla\u015f\u0131m\u0131n \u00fc\u00e7 temel aya\u011f\u0131ndan biri olan Pozitif Tar\u0131m kapsam\u0131nda; s\u00f6zle\u015fmeli \u00fcretimden yenileyici tar\u0131m projelerine, su geri kazan\u0131m yat\u0131r\u0131mlar\u0131ndan \u00e7ift\u00e7ilerin pazara eri\u015fimlerini kolayla\u015ft\u0131racak e\u011fitim programlar\u0131na uzanan uygulamalar\u0131yla \u00e7ift\u00e7ilerle birlikte T\u00fcrkiye\u2019de tar\u0131msal d\u00f6n\u00fc\u015f\u00fcme katk\u0131 sa\u011fl\u0131yor.\u00a0<\/p>\n
PepsiCo T\u00fcrkiye, s\u00fcrd\u00fcr\u00fclebilir ve yenileyici tar\u0131m uygulamalar\u0131yla diren\u00e7li g\u0131da sistemlerinin olu\u015fturulmas\u0131na katk\u0131 sunan \u00e7al\u0131\u015fmalar\u0131yla dikkat \u00e7ekiyor. \u015eirketin projeleri, \u00e7ift\u00e7ilerin dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131rken kendi kendine yetebilen tar\u0131m ekosistemlerinin geli\u015fimini oda\u011f\u0131na al\u0131yor.<\/p>\n
D\u00fcnya \u00c7ift\u00e7iler G\u00fcn\u00fc dolay\u0131s\u0131yla a\u00e7\u0131klamalarda bulunan PepsiCo T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Erg\u00fcn G\u00fcnay,\u00a0<\/strong>tar\u0131m\u0131n yaln\u0131zca \u00fcretimden ibaret olmad\u0131\u011f\u0131n\u0131; \u00e7ift\u00e7ilerin g\u00fc\u00e7lenmesinden s\u00fcrd\u00fcr\u00fclebilir ve uzun vadeli de\u011fer yaratan bir tar\u0131m ekosisteminin in\u015fas\u0131na uzanan b\u00fct\u00fcnc\u00fcl bir yap\u0131 oldu\u011funu vurgulad\u0131. G\u00fcnay, \u015funlar\u0131 s\u00f6yledi:\u00a0\u201cPepsiCo T\u00fcrkiye olarak s\u00fcrd\u00fcr\u00fclebilir ve diren\u00e7li bir g\u0131da sistemi olu\u015fturulmas\u0131n\u0131n d\u00fcnyadaki en hayati meselelerden biri oldu\u011funa inan\u0131yoruz. Bu anlay\u0131\u015fla, ba\u015fta \u00e7ift\u00e7ilerimiz olmak \u00fczere t\u00fcm payda\u015flar\u0131m\u0131zla birlikte daha dayan\u0131kl\u0131, verimli ve s\u00fcrd\u00fcr\u00fclebilir bir tar\u0131m altyap\u0131s\u0131n\u0131n geli\u015fmesine katk\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. \u00c7ift\u00e7ilerimizi yakla\u015f\u0131k 20 y\u0131ld\u0131r tedarik\u00e7i e\u011fitim ve ileti\u015fim platformumuz PepsiCo Agro Akademi ile destekliyoruz. \u0130leri teknolojiye yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlarla \u00e7ift\u00e7ilerimizin verimliliklerini art\u0131rmalar\u0131na, su ve girdi kullan\u0131m\u0131n\u0131 optimize etmelerine katk\u0131 sa\u011fl\u0131yoruz. Yenileyici tar\u0131m uygulamalar\u0131m\u0131zla topra\u011f\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 iyile\u015ftirmeye, karbonu yakalamaya, havza sa\u011fl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmeye, biyolojik \u00e7e\u015fitlili\u011fi korumaya ve geli\u015ftirmeye, \u00e7ift\u00e7iler ile \u00e7ift\u00e7i topluluklar\u0131n\u0131n ya\u015fam standartlar\u0131n\u0131 y\u00fckseltmeye yard\u0131mc\u0131 oluyoruz. T\u00fcrkiye genelinde 20 \u015fehirde, toplam 100 bin dekar alanda m\u0131s\u0131r ve patates \u00fcretimi yap\u0131yoruz. Yakla\u015f\u0131k 200 ki\u015filik tar\u0131m ekibimizle, her y\u0131l ortalama 500 \u00e7ift\u00e7iyle s\u00f6zle\u015fmeli \u00fcretim kapsam\u0131nda faaliyet g\u00f6steriyoruz. D\u00fcnyadaki en kritik meselelerden biri olan y\u00fcksek su riski kar\u015f\u0131s\u0131nda, tar\u0131mda su kullan\u0131m\u0131n\u0131 azaltmaya y\u00f6nelik projelerimizle bu alanda da somut katk\u0131lar sunmay\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Uzun vadeli hedefimiz, daha diren\u00e7li bir tar\u0131m ekosisteminin olu\u015fmas\u0131na destek olmak. Bu uzun soluklu yolculukta \u00e7ift\u00e7ilerimizle omuz omuza \u00e7al\u0131\u015farak daha iyi bir gelece\u011fi birlikte in\u015fa edece\u011fimize g\u00f6n\u00fclden inan\u0131yoruz.\u201d<\/p>\n \u00a0<\/strong><\/p>\n Yenileyici tar\u0131m ile deprem b\u00f6lgesinde filizlerin yeniden ye\u015fermesi sa\u011fland\u0131<\/strong><\/p>\n PepsiCo T\u00fcrkiye yenileyici tar\u0131m\u0131n \u00f6n\u00fcm\u00fczdeki on y\u0131l\u0131n belirleyici bir rol oynad\u0131\u011f\u0131 yakla\u015f\u0131m\u0131yla hem kendi b\u00fcnyesinde hem de alan\u0131nda uzman kurulu\u015flarla ger\u00e7ekle\u015ftirdi\u011fi i\u015f birlikleriyle bir\u00e7ok projeyi hayata kazand\u0131rd\u0131. \u015eirketin 2022 y\u0131l\u0131nda Konya Karap\u0131nar\u2019da ba\u015flatt\u0131\u011f\u0131 \u201cLay\u2019s Yenileyici Tar\u0131m \u201cprojesi ile yakla\u015f\u0131k 1000 \u00e7ift\u00e7iye ula\u015f\u0131l\u0131rken, proje daha sonra geli\u015ftirilerek deprem b\u00f6lgesine ta\u015f\u0131nd\u0131.<\/p>\n Hatay Samanda\u011f\u2019da hayata ge\u00e7irilen \u201cLay\u2019s Ortak Hareket, Yeniden Bereket\u201d projesiyle \u00e7ift\u00e7ilerin yeniden \u00fcretime d\u00f6nmesi te\u015fvik edildi. \u00c7ift\u00e7ilere fidan, g\u00fcbre, tohum, e\u011fitim ve yenileyici tar\u0131m uygulamalar\u0131 gibi bir\u00e7ok konuda destek verildi, kad\u0131n kooperatiflerine al\u0131m garantisi sunuldu ve b\u00f6lgede diren\u00e7li bir g\u0131da sistemi olu\u015fturulmas\u0131na katk\u0131 sa\u011fland\u0131.<\/p>\n PepsiCo T\u00fcrkiye\u2019nin Adana\u2019da, PepsiCo Vakf\u0131 ve CARE T\u00fcrkiye i\u015f birli\u011fiyle hayata ge\u00e7irdi\u011fi \u201cD\u00fcnyay\u0131 Besleyen Kad\u0131nlar\u201d projesi ise k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli \u00e7ift\u00e7i ve \u00fcreticilerin g\u00fc\u00e7lendirilmesine odakland\u0131. Proje kapsam\u0131nda, b\u00f6lgedeki ortak tar\u0131msal alt yap\u0131lar\u0131n\u0131n iyile\u015ftirilmesi, d\u00fczenlenen e\u011fitimlerle \u00e7ift\u00e7ilerin bilin\u00e7lendirilmesi, Meryem Kad\u0131n Kooperatifi ile i\u015f birli\u011fiyle sat\u0131\u015f ve pazarlama a\u011f\u0131n\u0131n g\u00fc\u00e7lendirilmesi ba\u015fta olmak \u00fczere bir\u00e7ok ad\u0131m at\u0131ld\u0131. 450 \u00e7ift\u00e7i ve \u00fcreticiye hibe sa\u011flan\u0131rken, toplamda 35 binden fazla \u00e7ift\u00e7i ve \u00fcreticiye ula\u015f\u0131ld\u0131.<\/p>\n \u201cBir Damla Bir D\u00fcnya\u201d projesiyle 1,14 milyon metrek\u00fcp su do\u011faya geri kazand\u0131r\u0131ld\u0131<\/strong><\/p>\n PepsiCo T\u00fcrkiye, su verimlili\u011fi ve s\u00fcrd\u00fcr\u00fclebilir tar\u0131m uygulamalar\u0131na y\u00f6nelik projeleriyle su kaynaklar\u0131n\u0131n korunmas\u0131na katk\u0131 sa\u011flamay\u0131 s\u00fcrd\u00fcr\u00fcyor. \u00d6zellikle su stresi y\u00fcksek b\u00f6lgelerde d\u00fc\u015f\u00fck bas\u0131n\u00e7l\u0131 sulama gibi verimlilik odakl\u0131 teknolojilere yat\u0131r\u0131m yapan \u015firket, suyun d\u00f6ng\u00fcsel kullan\u0131m\u0131n\u0131 art\u0131rmay\u0131 hedefliyor.<\/p>\n DKM i\u015f birli\u011fiyle hayata ge\u00e7irilen \u201cBir Damla Bir D\u00fcnya\u201d projesi kapsam\u0131nda PepsiCo T\u00fcrkiye, 2025 y\u0131l\u0131nda Tarsus, Manisa, \u0130zmir ve Adana\u2019daki operasyonlar\u0131n\u0131n bulundu\u011fu havzalarda yakla\u015f\u0131k 1,14 milyon metrek\u00fcp suyu do\u011faya geri kazand\u0131rd\u0131. Bu kapsamda fabrikalar\u0131m\u0131zdaki operasyonel su kullan\u0131m\u0131n\u0131n Tarsus ve \u0130zmir\u2019de %100\u2019\u00fc, Manisa\u2019da %98\u2019i ve Adana\u2019da %52\u2019si yerel havzalara geri kazand\u0131r\u0131ld\u0131.<\/p>\n Bu y\u0131l proje Tekirda\u011f\u2019a ta\u015f\u0131n\u0131rken, \u00d6nder \u00c7ift\u00e7i \u00dcretim ve Pazarlama Kooperatifi i\u015f birli\u011fiyle Meri\u00e7-Ergene Havzas\u0131\u2019nda yer alt\u0131 ve yer \u00fcst\u00fc su kaynaklar\u0131n\u0131n korunmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar ba\u015flat\u0131ld\u0131.<\/p>\n Croptrak mobil uygulamas\u0131 ile \u00e7ift\u00e7ilerin tarlalar\u0131 \u00e7evrimi\u00e7i takip ediliyor<\/strong><\/p>\n Tar\u0131mda ileri teknoloji kullan\u0131m\u0131na ciddi yat\u0131r\u0131mlar yapan PepsiCo T\u00fcrkiye, elde edilen dijital verileri analiz edip \u00e7ift\u00e7ileri y\u00f6nlendiriyor. Bunlardan biri olan Croptrak mobil uygulamas\u0131 ile PepsiCo T\u00fcrkiye, s\u00f6zle\u015fmeli tar\u0131m \u00e7er\u00e7evesinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u00e7ift\u00e7ilerin tarlalar\u0131n\u0131 \u00e7evrimi\u00e7i takip ediyor, meteorolojik verilerle b\u00fct\u00fcnle\u015fmi\u015f erken uyar\u0131 sistemi ile hastal\u0131k risklerini \u00f6nceden tespit ediyor. B\u00f6ylece \u00e7ift\u00e7ilerin zaman\u0131nda do\u011fru m\u00fcdahaleyi yapabilmesini sa\u011flayarak verimlilik art\u0131\u015f\u0131na ve daha etkin su kayna\u011f\u0131 kullan\u0131m\u0131na yard\u0131mc\u0131 oluyor.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" PepsiCo T\u00fcrkiye, D\u00fcnya \u00c7ift\u00e7iler G\u00fcn\u00fc vesilesiyle, Pep+ stratejisi do\u011frultusunda tarladan sofraya s\u00fcrd\u00fcr\u00fclebilir bir de\u011fer zinciri olu\u015fturmak amac\u0131yla hayata ge\u00e7irdi\u011fi projelerini payla\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":16686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-16685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16685"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16685\/revisions"}],"predecessor-version":[{"id":16687,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16685\/revisions\/16687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/16686"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}