{"id":16751,"date":"2026-05-12T08:50:32","date_gmt":"2026-05-12T08:50:32","guid":{"rendered":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/05\/12\/turquality-uzmanlari-ihracata-omuz-verecek\/"},"modified":"2026-05-12T08:50:33","modified_gmt":"2026-05-12T08:50:33","slug":"turquality-uzmanlari-ihracata-omuz-verecek","status":"publish","type":"post","link":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/05\/12\/turquality-uzmanlari-ihracata-omuz-verecek\/","title":{"rendered":"TURQUALITY Uzmanlar\u0131 \u0130hracata Omuz Verecek"},"content":{"rendered":"<p> T\u00fcrk ihracat\u00e7\u0131 firmalar\u0131n\u0131n markala\u015fma s\u00fcre\u00e7lerini g\u00fc\u00e7lendirmek, katma de\u011ferli ihracat\u0131 art\u0131rmak ve T\u00fcrk markalar\u0131n\u0131 d\u00fcnya pazarlar\u0131nda daha g\u00fc\u00e7l\u00fc konuma ta\u015f\u0131mak amac\u0131yla Ticaret Bakanl\u0131\u011f\u0131\u2019nca 22 y\u0131ld\u0131r uygulanan TURQUALITY desteklerinin daha etkin kullan\u0131m\u0131 amac\u0131yla Ticaret Bakanl\u0131\u011f\u0131 himayesindeki \u0130hracat Akademisi, \u201cTURQUALITY\u00ae Uzman\u0131 E\u011fitim Program\u0131\u201dn\u0131 \u0130zmir\u2019de d\u00fczenledi.<\/p>\n<p>\u0130hracat Akademisi taraf\u0131ndan, Ege \u0130hracat\u00e7\u0131 Birlikleri ve \u0130zmir Ticaret Odas\u0131 i\u015f birli\u011fiyle d\u00fczenlenen \u201c5. TURQUALITY\u00ae Uzman\u0131 E\u011fitim Program\u0131\u201d \u0130zmir Ticaret Odas\u0131\u2019nda ba\u015flad\u0131. E\u011fitim program\u0131na kat\u0131lan 172 isim \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te Ege B\u00f6lgesi\u2019nin markal\u0131 ihracat yolculu\u011funda firmalara uzman olarak destek verecek.<\/p>\n<p>TURQUALITY Uzman\u0131 E\u011fitim Program\u0131 a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan \u0130hracat Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 B\u00fclent Tuncer, 2025 y\u0131l\u0131n\u0131n k\u00fcresel belirsizliklerin artt\u0131\u011f\u0131 ve korumac\u0131l\u0131\u011f\u0131n g\u00fc\u00e7 kazand\u0131\u011f\u0131 bir d\u00f6nem oldu\u011funu, buna ra\u011fmen, 2025\u2019te mal ihracat\u0131m\u0131z 273,4 milyar dolarla rekor k\u0131rd\u0131\u011f\u0131n\u0131, hizmetler ihracat\u0131m\u0131z ise 122,6 milyar dolara y\u00fckseldi\u011fini vurgulad\u0131.<\/p>\n<p>Ticaret Bakanl\u0131\u011f\u0131 olarak \u00fclkemizin yat\u0131r\u0131m \u2013 istihdam \u2013 \u00fcretim \u2013 s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma politikas\u0131n\u0131n en \u00f6nemli bile\u015fenlerinden olan ihracat\u0131n, tabana yay\u0131lmas\u0131 ve art\u0131r\u0131lmas\u0131na y\u00f6nelik \u00e7ok \u00e7e\u015fitli faaliyetler y\u00fcr\u00fctt\u00fcklerini dile getiren Tuncer, \u201c2022 y\u0131l\u0131nda 5973 say\u0131l\u0131 \u0130hracat Destekleri Hakk\u0131nda Karar ile mal ticaretine y\u00f6nelik t\u00fcm desteklerimizi bir \u00e7at\u0131 alt\u0131na ald\u0131k ve mal ihracat\u00e7\u0131s\u0131 \u015firketlerimizin yurt d\u0131\u015f\u0131 operasyonlar\u0131n\u0131n neredeyse her a\u015famas\u0131n\u0131n desteklenmesi hedefiyle \u00e7ok kapsaml\u0131 bir destek paketi kurgulad\u0131k. Bu karar i\u00e7inde yurt d\u0131\u015f\u0131 fuar kat\u0131l\u0131mlar\u0131ndan, yurt d\u0131\u015f\u0131 tan\u0131t\u0131m faaliyetlerine; yurt d\u0131\u015f\u0131nda yer alan birimlerin kira \u00f6demelerinden markala\u015fmaya y\u00f6nelik ger\u00e7ekle\u015ftirecekleri faaliyetlere, kurumsal kapasitenin geli\u015ftirilmesinden bili\u015fim altyap\u0131s\u0131n\u0131n y\u00f6netilmesine kadar \u00e7ok geni\u015f bir yelpazede destek mekanizmalar\u0131n\u0131 y\u00fcr\u00fct\u00fcyoruz. 2025 y\u0131l\u0131nda 33 milyar TL\u2019lik deste\u011fimizi ihracat\u00e7\u0131lar\u0131m\u0131z\u0131n kullan\u0131m\u0131na sunduk. 2026 y\u0131l\u0131 i\u00e7in ise bu miktar\u0131 daha da art\u0131rarak 45 milyar TL\u2019ye y\u00fckseltecek ve ihracat\u00e7\u0131lar\u0131m\u0131za \u00e7ok daha y\u00fcksek bir kaynakla bulu\u015fturaca\u011f\u0131z\u201d \u015feklinde konu\u015ftu.<\/p>\n<p><strong>\u00a0\u00d6zt\u00fcrk: \u201cDevlet destekleri can suyu\u201d<\/strong><\/p>\n<p><strong>\u00a0<\/strong>TURQUALITY\u00ae Program\u0131n\u0131 k\u00fcresel marka olmak isteyen ihracat\u00e7\u0131 firmalar i\u00e7in haz\u0131rlanm\u0131\u015f terzi i\u015fi stratejik bir destek program\u0131 olarak tan\u0131mlayan Ege \u0130hracat\u00e7\u0131 Birlikleri Koordinat\u00f6r Ba\u015fkan\u0131 Muhammet \u00d6zt\u00fcrk, devlet desteklerini de k\u00fcresel rekabetin yo\u011funla\u015ft\u0131\u011f\u0131 bu d\u00f6nemde ihracat\u00e7\u0131lar\u0131m\u0131z i\u00e7in adeta can suyu niteli\u011fi ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n<p>TURQUALITY Program\u0131n\u0131n oda\u011f\u0131nda; firmalar\u0131m\u0131z\u0131n markala\u015fma s\u00fcre\u00e7lerini g\u00fc\u00e7lendirmek, katma de\u011ferli \u00fcretim ve ihracat\u0131 art\u0131rmak ve T\u00fcrk markalar\u0131n\u0131 d\u00fcnya pazarlar\u0131nda daha g\u00fc\u00e7l\u00fc bir konuma ta\u015f\u0131man\u0131n yer ald\u0131\u011f\u0131na dikkati \u00e7eken \u00d6zt\u00fcrk; firmalar\u0131n TURQUALITY\u00ae desteklerinden azami \u00f6l\u00e7\u00fcde yararlanmalar\u0131 ve s\u00fcre\u00e7leri sa\u011fl\u0131kl\u0131 \u015fekilde y\u00f6netebilmeleri i\u00e7in uzman insan kayna\u011f\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti. \u00d6zt\u00fcrk, \u201cBu nedenle TURQUALITY\u00ae Uzman\u0131 E\u011fitim Program\u0131\u2019n\u0131n \u0130zmir\u2019de d\u00fczenlenmesini son derece k\u0131ymetli buluyoruz. Marka ve TURQUALITY\u00ae Deste\u011fine \u0130li\u015fkin Genelge kapsam\u0131nda firmalar\u0131m\u0131za tan\u0131t\u0131mdan fuarlara, kurumsal altyap\u0131ya y\u00f6nelik dan\u0131\u015fmanl\u0131k deste\u011finden istihdam deste\u011fine, hedef pazara y\u00f6nelik dan\u0131\u015fmanl\u0131k deste\u011finden birim deste\u011fine, franchise deste\u011finden, Pazar ara\u015ft\u0131rma raporlar\u0131 deste\u011fine \u00e7ok farkl\u0131 destekler sunuluyor. Son d\u00f6nemde destek kapsam\u0131na al\u0131nan s\u00fcrd\u00fcr\u00fclebilirlik dan\u0131\u015fmanl\u0131\u011f\u0131 deste\u011fi de firmalar\u0131m\u0131z\u0131n kurumsal s\u00fcrd\u00fcr\u00fclebilirlik seviyelerini y\u00fckseltmeleri a\u00e7\u0131s\u0131ndan son derece \u00f6nemli katk\u0131lar sa\u011fl\u0131yor\u201d \u015feklinde konu\u015ftu.<\/p>\n<p>T\u00fcrkiye\u2019nin 282 milyar dolar ihracat hedefine ula\u015fmas\u0131 ve ihracat\u00e7\u0131 firmalar\u0131n uluslararas\u0131 pazarlarda rekabet\u00e7i olabilmesi i\u00e7in devlet desteklerinin gereklili\u011finin alt\u0131n\u0131 \u00e7izen \u00d6zt\u00fcrk \u015f\u00f6yle konu\u015ftu; \u201cEge \u0130hracat\u00e7\u0131 Birlikleri olarak devlet desteklerinin ihracat\u00e7\u0131lar\u0131m\u0131za daha etkin \u015fekilde ula\u015fmas\u0131 ad\u0131na yo\u011fun bir \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fcyoruz. 2025 y\u0131l\u0131nda 2,4 milyar TL tutar\u0131ndaki devlet yard\u0131m\u0131n\u0131n ihracat\u00e7\u0131lar\u0131m\u0131za ula\u015fmas\u0131na arac\u0131l\u0131k ettik. \u00a02024 y\u0131l\u0131nda arac\u0131l\u0131k etti\u011fimiz 1 milyar 261 milyon TL\u2019lik destek tutar\u0131na g\u00f6re yakla\u015f\u0131k y\u00fczde 90\u2019l\u0131k bir art\u0131\u015f anlam\u0131na geliyor. Bu desteklerden 2025 y\u0131l\u0131nda Ege \u0130hracat\u00e7\u0131 Birlikleri \u00fcyesi 2 bin 612 firma ve i\u015f birli\u011fi kurulu\u015fu yararland\u0131. 2025 y\u0131l\u0131nda en fazla destek verilen ba\u015fl\u0131klar; 754,5 milyon TL ile yurt d\u0131\u015f\u0131 fuar kat\u0131l\u0131mlar\u0131, 454,5 milyon TL ile TURQUALITY\u00ae projeleri ve 426 milyon TL ile tar\u0131m destekleri oldu\u201d diyerek s\u00f6zlerini noktalad\u0131.<\/p>\n<p><strong>Ar\u0131kan: \u201cStratejik bir destek mekanizmas\u0131\u201d<\/strong><\/p>\n<p>G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda ihracat\u0131n miktar\u0131n\u0131n yan\u0131nda, niteli\u011finin de \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na vurgu yapan \u0130zmir Ticaret Odas\u0131 Y\u00f6netim Kurulu \u00dcyesi Serdar G\u00f6khan Ar\u0131kan, \u201cKatma de\u011ferli \u00fcretim, markala\u015fma ve teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn, s\u00fcrd\u00fcr\u00fclebilir ihracat ba\u015far\u0131s\u0131n\u0131n temel unsurlar\u0131 haline geldi\u011fini g\u00f6r\u00fcyoruz. Bu kapsamda, \u00fclkemizin en stratejik destek mekanizmalar\u0131ndan biri olan Turquality program\u0131, T\u00fcrk firmalar\u0131n\u0131n k\u00fcresel marka yolculu\u011funda kritik bir rol \u00fcstleniyor. Bu program sayesinde bir\u00e7ok T\u00fcrk markam\u0131z, bug\u00fcn d\u00fcnyan\u0131n farkl\u0131 co\u011frafyalar\u0131nda \u00f6nemli ba\u015far\u0131lara imza at\u0131yor. Markalar\u0131m\u0131z sadece \u00fcr\u00fcn ihra\u00e7 eden de\u011fil, ayn\u0131 zamanda k\u00fcresel \u00f6l\u00e7ekte de\u011fer yaratan, marka alg\u0131s\u0131 olu\u015fturan ve t\u00fcketici tercihlerini etkileyen g\u00fc\u00e7l\u00fc oyuncular haline geliyor\u201d dedi.<\/p>\n<p>Ar\u0131kan s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201c\u0130zmir Ticaret Odas\u0131 olarak KOB\u0130\u2019lerimizin k\u00fcresel pazarlardaki direncini art\u0131rmay\u0131 \u00f6ncelikli sorumlulu\u011fumuz g\u00f6r\u00fcyoruz. \u0130hracat\u00e7\u0131 say\u0131s\u0131n\u0131 art\u0131rmak ve mevcut ihracat\u00e7\u0131lar\u0131m\u0131z\u0131n do\u011fru ve h\u0131zl\u0131 bilgiye eri\u015fimini g\u00fc\u00e7lendirmek amac\u0131yla, Ticaret Bakanl\u0131\u011f\u0131 ile TOBB aras\u0131nda imzalanan protokol \u00e7er\u00e7evesinde, Odam\u0131z b\u00fcnyesinde \u201c\u0130hracat Destek Ofisi\u201d kuruldu. \u00dcyelerimize hedef pazar analizi ve ihracat destekleri konular\u0131nda birebir dan\u0131\u015fmanl\u0131k sa\u011flan\u0131yor, \u00e7ok say\u0131da seminer ve e\u011fitim d\u00fczenliyoruz. Turquality Uzman\u0131 E\u011fitimi Program\u0131\u2019n\u0131 d\u00fczenleyen \u0130hracat Akademisi, Ticaret Bakanl\u0131\u011f\u0131 ile Y\u00fcksek\u00f6\u011fretim Kurulu aras\u0131nda imzalanan i\u015f birli\u011fi protokol\u00fc kapsam\u0131nda hayata ge\u00e7irilen son derece de\u011ferli bir giri\u015fim. \u00dclkemizin d\u0131\u015f ticaret alan\u0131nda ihtiya\u00e7 duydu\u011fu nitelikli insan kayna\u011f\u0131n\u0131 yeti\u015ftirmek amac\u0131yla \u00e7al\u0131\u015fmalar\u0131na devam eden \u0130hracat Akademisinin verimli \u00e7al\u0131\u015fmalara imza atmas\u0131ndan memnuniyet duyuyoruz. Ticaret Bakanl\u0131\u011f\u0131m\u0131z ba\u015fta olmak \u00fczere bu de\u011ferli organizasyonun hayata ge\u00e7irilmesinde eme\u011fi ge\u00e7en t\u00fcm kurum ve kurulu\u015flar\u0131m\u0131za te\u015fekk\u00fcr ediyoruz.\u201d<\/p>\n<p>Program\u0131n a\u00e7\u0131l\u0131\u015f\u0131na, T.C. Ticaret Bakanl\u0131\u011f\u0131 \u0130hracat Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 B\u00fclent TUNCER, Ege \u0130hracat\u00e7\u0131 Birlikleri Koordinat\u00f6r Ba\u015fkan\u0131 Muhammet \u00d6ZT\u00dcRK, \u0130zmir Ticaret Odas\u0131 Y\u00f6netim Kurulu \u00dcyesi Serdar G\u00f6khan ARIKAN, T.C. Ticaret Bakanl\u0131\u011f\u0131 Markala\u015fma ve Tasar\u0131m Destekleri Daire Ba\u015fkan\u0131 Ebru G\u00dcLSOY ROJAS ATENCIO ve Ege \u0130hracat\u00e7\u0131 Birlikleri Genel Sekreter Yard\u0131mc\u0131s\u0131 Kemal Co\u015fkun kat\u0131l\u0131m sa\u011flad\u0131.<\/p>\n<p>\u0130hracat Akademisi b\u00fcnyesinde bug\u00fcne kadar bir\u00e7ok ilde d\u00fczenlenen e\u011fitim programlar\u0131ndan 900\u2019\u00fc a\u015fk\u0131n kat\u0131l\u0131mc\u0131n\u0131n faydaland\u0131\u011f\u0131 belirtilirken, program sonunda ba\u015far\u0131l\u0131 kat\u0131l\u0131mc\u0131lara kat\u0131l\u0131m\/ba\u015far\u0131 belgesi verilece\u011fi aktar\u0131ld\u0131.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrk ihracat\u00e7\u0131 firmalar\u0131n\u0131n markala\u015fma s\u00fcre\u00e7lerini g\u00fc\u00e7lendirmek, katma de\u011ferli ihracat\u0131 art\u0131rmak ve T\u00fcrk markalar\u0131n\u0131 d\u00fcnya pazarlar\u0131nda daha g\u00fc\u00e7l\u00fc konuma ta\u015f\u0131mak amac\u0131yla Ticaret Bakanl\u0131\u011f\u0131\u2019nca 22 y\u0131ld\u0131r uygulanan TURQUALITY desteklerinin daha etkin kullan\u0131m\u0131 amac\u0131yla Ticaret Bakanl\u0131\u011f\u0131 himayesindeki \u0130hracat Akademisi, \u201cTURQUALITY\u00ae Uzman\u0131 E\u011fitim Program\u0131\u201dn\u0131 \u0130zmir\u2019de d\u00fczenledi.<\/p>\n","protected":false},"author":1,"featured_media":16752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-16751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16751"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16751\/revisions"}],"predecessor-version":[{"id":16753,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16751\/revisions\/16753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/16752"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}