S\u00fcrd\u00fcr\u00fclebilirli\u011fi \u00e7evresel bir sorumluluk alan\u0131 olman\u0131n \u00f6tesinde i\u015f yap\u0131\u015f bi\u00e7imlerini ve de\u011fer yaratma modelini \u015fekillendiren temel bir yakla\u015f\u0131m olarak ele alan Anadolu Efes, tar\u0131m ve d\u00f6ng\u00fcsel ekonomi oda\u011f\u0131ndaki \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. \u015eirketin bu y\u0131l \u201cDerinle\u015fen Etki\u201d oda\u011f\u0131yla yay\u0131mlad\u0131\u011f\u0131 ikinci Entegre Faaliyet Raporu ise yarat\u0131lan de\u011ferin yaln\u0131zca finansal sonu\u00e7larla de\u011fil, payda\u015flar ve toplum \u00fczerindeki kal\u0131c\u0131 etkisiyle de\u011ferlendirilmesine odaklan\u0131yor. Kal\u0131c\u0131, kapsay\u0131c\u0131 ve d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc etki anlay\u0131\u015f\u0131yla \u015fekillenen bu yakla\u015f\u0131m\u0131n sahadaki en somut \u00f6rneklerinden biri de \u201c\u0130kinci Hasat\u201d projesi.<\/p>\n
Birle\u015fmi\u015f Milletler Kalk\u0131nma Program\u0131 (UNDP) T\u00fcrkiye ortakl\u0131\u011f\u0131nda y\u00fcr\u00fct\u00fclen projede, arpa hasad\u0131n\u0131n ard\u0131ndan tarlada kalan saplar\u0131n yarat\u0131c\u0131 end\u00fcstriler i\u00e7in yeniden de\u011ferlendirilmesine odaklan\u0131l\u0131yor. \u00a0\u0130kinci Hasat kapsam\u0131nda Ad\u0131yaman merkezli Eliyaman Kad\u0131n Giri\u015fimi Kooperatifi, Fortuna Kad\u0131n Giri\u015fimci Kooperatifi ve MILKist Sosyal Tasar\u0131m Merkezi ile birlikte \u00e7al\u0131\u015f\u0131l\u0131yor. G\u00f6n\u00fcll\u00fc tasar\u0131mc\u0131 ve sanat\u00e7\u0131lar\u0131n da destek verdi\u011fi projede, tar\u0131msal at\u0131k olarak g\u00f6r\u00fclen arpa saplar\u0131 kad\u0131n eme\u011fi ve tasar\u0131mla bulu\u015fturularak yeniden \u00fcretim d\u00f6ng\u00fcs\u00fcne dahil ediliyor. Ayr\u0131ca, proje d\u00f6nemi boyunca farkl\u0131 sanat\u00e7\u0131lar ve eserlerle b\u00f6l\u00fcm b\u00f6l\u00fcm ilerleyen s\u00fcre\u00e7te ortaya \u00e7\u0131kan sanat eserlerinden elde edilen gelirin online a\u00e7\u0131k art\u0131rma yoluyla sat\u0131\u015fa sunularak kooperatiflere aktar\u0131lmas\u0131 hedefleniyor.<\/p>\n
\u201cYaratt\u0131\u011f\u0131m\u0131z Etkinin Kal\u0131c\u0131 Olmas\u0131n\u0131 \u00d6nemsiyoruz\u201d<\/strong><\/p>\n Anadolu Efes Grup Kurumsal \u0130leti\u015fim ve \u0130li\u015fkiler Direkt\u00f6r\u00fc<\/strong>\u00a0Selda Susal Saat\u00e7i<\/strong>, s\u00fcrd\u00fcr\u00fclebilirli\u011fin art\u0131k yaln\u0131zca \u00e7evresel de\u011fil, ayn\u0131 zamanda ekonomik ve sosyal bir d\u00f6n\u00fc\u015f\u00fcm alan\u0131 oldu\u011funa dikkat \u00e7ekerek \u015funlar\u0131 s\u00f6yledi:.<\/p>\n \u201cBug\u00fcn k\u00fcresel ekonomi h\u00e2l\u00e2 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u2018al, \u00fcret, t\u00fcket ve at\u2019 modeliyle ilerliyor. Ancak kaynaklar\u0131n giderek kritik hale geldi\u011fi g\u00fcn\u00fcm\u00fczde d\u00f6ng\u00fcsel ekonomi yakla\u015f\u0131m\u0131 s\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131s\u0131ndan her zamankinden daha \u00f6nemli. Circle Economy\u2019nin Circularity Gap Report 2026 verilerine g\u00f6re d\u00fcnyada her y\u0131l yakla\u015f\u0131k 25,4 trilyon Euro\u2019luk de\u011fer kayb\u0131 ya\u015fan\u0131yor. Bu tablo, \u015firketlerin \u00fcr\u00fcnlerini yeniden tasarlayan, at\u0131\u011f\u0131 \u00fcretim s\u00fcre\u00e7lerine yeniden dahil eden ve de\u011fer kayb\u0131n\u0131 azaltan sistemler kurmaya odaklanmas\u0131n\u0131 gerekli k\u0131l\u0131yor.<\/p>\n Anadolu Efes olarak at\u0131k y\u00f6netimi ve d\u00f6ng\u00fcsel ekonomiyi \u00f6ncelikli odak alanlar\u0131m\u0131z aras\u0131nda g\u00f6r\u00fcyor; bu yakla\u015f\u0131m\u0131 hem kendi operasyonlar\u0131m\u0131zda hem de tedarik zincirimiz boyunca yayg\u0131nla\u015ft\u0131rmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Yaratt\u0131\u011f\u0131m\u0131z etkinin yaln\u0131zca b\u00fcy\u00fcmesini de\u011fil, kal\u0131c\u0131 olmas\u0131n\u0131 da \u00f6nemsiyoruz. \u201cDerinle\u015fen Etki\u201d yakla\u015f\u0131m\u0131m\u0131z\u0131n temelinde de bu anlay\u0131\u015f yer al\u0131yor.<\/p>\n Bizim hik\u00e2yemiz toprakta ba\u015fl\u0131yor. D\u00f6rt ana ham maddemizin ikisini do\u011frudan topraktan al\u0131yoruz. Bu nedenle tedarik zincirimizin en \u00f6nemli par\u00e7alar\u0131ndan biri olan tar\u0131m\u0131; ekolojik, ekonomik ve sosyal boyutlar\u0131yla b\u00fct\u00fcnsel bir yakla\u015f\u0131mla ele al\u0131yoruz. Arpa hasad\u0131 sonras\u0131nda tarlada kalan arpa saplar\u0131n\u0131 d\u00f6ng\u00fcsel ekonomi modeliyle yeniden ekonomiye kazand\u0131r\u0131rken, bu s\u00fcreci kad\u0131nlar\u0131n g\u00fc\u00e7lenmesini destekleyen bir yap\u0131yla bulu\u015fturuyoruz. UNDP T\u00fcrkiye ortakl\u0131\u011f\u0131nda hayata ge\u00e7irdi\u011fimiz \u0130kinci Hasat projesiyle tar\u0131msal yan \u00fcr\u00fcnlerin yeniden de\u011fere d\u00f6n\u00fc\u015f\u00fcm\u00fcne y\u00f6nelik \u00f6l\u00e7eklenebilir bir model ortaya koymay\u0131 ama\u00e7l\u0131yoruz.\u201d<\/p>\n Birle\u015fmi\u015f Milletler Kalk\u0131nma Program\u0131 (UNDP) T\u00fcrkiye\u00a0Ekonomik B\u00fcy\u00fcme ve Rekabet\u00e7ilik Portf\u00f6y Y\u00f6neticisi\u00a0Ceyda Alpay<\/strong>\u00a0ise projeye ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:<\/p>\n \u201cUNDP olarak Anadolu Efes ile s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda yakla\u015f\u0131k 17 y\u0131la dayanan g\u00fc\u00e7l\u00fc bir i\u015f birli\u011fimiz bulunuyor. \u201c\u0130kinci Hasat\u201d, tar\u0131msal yan \u00fcr\u00fcnlerin yeniden de\u011ferlendirilmesini kad\u0131nlar\u0131n g\u00fc\u00e7lenmesi ve yerel kalk\u0131nmayla bir araya getiren \u00e7ok de\u011ferli bir model sunuyor. Kad\u0131nlar\u0131n \u00fcretim s\u00fcre\u00e7lerinde merkezde yer ald\u0131\u011f\u0131 bu yakla\u015f\u0131m\u0131n farkl\u0131 b\u00f6lgelerde ve farkl\u0131 tar\u0131msal \u00fcr\u00fcnlerle yayg\u0131nla\u015fabilece\u011fine inan\u0131yoruz. \u00d6nemli olan yakla\u015f\u0131m\u0131n kendisi: yerelde var olan bir kayna\u011f\u0131 yeniden g\u00f6rmek, kad\u0131nlar\u0131n eme\u011fini ve bilgisini merkeze almak, tasar\u0131m ve pazar ba\u011flant\u0131lar\u0131yla katma de\u011feri art\u0131rmak ve bunu \u00e7evresel faydayla birlikte d\u00fc\u015f\u00fcnmek. \u0130kinci Hasat asl\u0131nda bize g\u00fc\u00e7l\u00fc bir \u015feyi hat\u0131rlat\u0131yor: Bir hasat bittikten sonra yeni bir hasat ba\u015flayabilir. \u0130lk hasat tar\u0131mdan gelir; ikinci hasat ise kad\u0131nlar\u0131n eme\u011finden, yarat\u0131c\u0131l\u0131ktan ve birlikte kurulan yeni de\u011fer zincirlerinden do\u011far. D\u00f6ng\u00fcsel ekonomi yakla\u015f\u0131m\u0131yla sosyal fayday\u0131 bir araya getiren bu modelin farkl\u0131 b\u00f6lgeler i\u00e7in de ilham verici bir \u00f6rnek olu\u015fturaca\u011f\u0131na inan\u0131yoruz.\u201d<\/p>\n MILKIst Sosyal Tasar\u0131m Merkezi Kurucu Direkt\u00f6r\u00fc<\/strong>\u00a0Birnur Temel Birtane<\/strong>, \u201c\u0130kinci Hasat, yaln\u0131zca tar\u0131msal at\u0131\u011f\u0131n ikincil ham maddeye d\u00f6n\u00fc\u015f\u00fcm\u00fcne odaklanan bir proje de\u011fil; topra\u011f\u0131n bilgisini, yerel \u00fcretim k\u00fclt\u00fcr\u00fcn\u00fc ve tar\u0131m\u0131n farkl\u0131 sekt\u00f6rler i\u00e7in ba\u015flang\u0131\u00e7 noktas\u0131 oldu\u011funu g\u00f6r\u00fcn\u00fcr k\u0131lan \u00e7ok katmanl\u0131 bir s\u00fcre\u00e7. Bu projede kad\u0131nlar yaln\u0131zca \u00fcretici de\u011fil, ayn\u0131 zamanda bilgiyi ta\u015f\u0131yan ve gelece\u011fe aktaran payda\u015flar haline geliyor. Tar\u0131m ile tasar\u0131m aras\u0131nda yeni ba\u011flar kurarken, farkl\u0131 disiplinlerden sanat\u00e7\u0131lar ve tasar\u0131mc\u0131larla birlikte daha s\u00fcrd\u00fcr\u00fclebilir \u00fcretim modelleri geli\u015ftirmeyi ama\u00e7l\u0131yoruz.\u201d diye konu\u015ftu.<\/p>\n MILKist Sosyal Tasar\u0131m Merkezi, Ad\u0131yamanl\u0131 kad\u0131nlarla birlikte arpa sap\u0131n\u0131 sanat ve tasar\u0131m i\u00e7in kullan\u0131labilecek y\u00fczeylere d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. G\u00f6n\u00fcll\u00fc sanat\u00e7\u0131 ve tasar\u0131mc\u0131lar\u0131n deste\u011fiyle y\u00fcr\u00fct\u00fclen proje kapsam\u0131nda, dekorasyon malzemelerinden aksesuarlara uzanan sanat eserleri ortaya \u00e7\u0131k\u0131yor.<\/p>\n Projenin Di\u011fer \u0130llere de Ta\u015f\u0131nmas\u0131 Hedefleniyor<\/strong><\/p>\n Bask\u0131dan nak\u0131\u015fa, heykelden \u00e7izim, kolaj ve dijital sanata kadar farkl\u0131 disiplinlerde ve ebatlardaki 16 sanat eseri ile projeyi g\u00fc\u00e7lendiren sanat\u00e7\u0131lar aras\u0131nda Cansu S\u00f6nmez, Deniz Ero\u011flu, Elif Acar, Ezra Tuba, G\u00fcl\u00e7in Uzun, Nergiz Ye\u015fil, P\u0131nar Ye\u011fin, Reyhan Polat, Rozelin Akg\u00fcn, \u015eeyma Canik yer al\u0131yor. T\u00fcrkiye\u2019nin \u00f6nde gelen tasar\u0131mc\u0131lar\u0131ndan Arzu Kaprol, Ba\u015fak Canke\u015f ve Simay B\u00fclb\u00fcl ise tekstil tasar\u0131m\u0131 odakl\u0131 rehberlikleriyle arpa sap\u0131 Ar-Ge s\u00fcrecine y\u00f6n veriyor. \u201c\u0130kinci Hasat\u201d kapsam\u0131nda \u00f6n\u00fcm\u00fczdeki d\u00f6nemde kad\u0131n kooperatifleriyle saha \u00e7al\u0131\u015fmalar\u0131n\u0131n geni\u015fletilmesi, yeni tasar\u0131m \u00fcr\u00fcnlerinin geli\u015ftirilmesi ve Ad\u0131yaman\u2019da kal\u0131c\u0131 bir \u00fcretim\/at\u00f6lye modelinin olu\u015fturulmas\u0131 hedefleniyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde ise bu modelin \u00fcretim yap\u0131lan di\u011fer illere de ta\u015f\u0131narak etkinin art\u0131r\u0131lmas\u0131 hedefleniyor.<\/p>\n Ad\u0131yaman\u2019dan New York\u2019a Kurulan K\u00f6pr\u00fc<\/strong><\/p>\n Ayn\u0131 zamanda, Ad\u0131yaman\u2019daki kad\u0131n kooperatiflerinin hik\u00e2yeleri, malzeme bilgileri, \u00fcretim teknikleri ve k\u00fclt\u00fcrel miraslar\u0131; uzaktan e\u011fitimler ve \u00fcretim s\u00fcrecine dahil olan kad\u0131nlar taraf\u0131ndan \u00e7ekilen videolar gibi a\u00e7\u0131k eri\u015fimli kaynaklar arac\u0131l\u0131\u011f\u0131yla uluslararas\u0131 ara\u015ft\u0131rma s\u00fcre\u00e7lerine dahil edilecek.\u00a0<\/p>\n Eyl\u00fcl ay\u0131nda New York\u2019taki Fashion Institute of Technology (FIT) b\u00fcnyesinde d\u00fczenlenecek \u201cTopraktan Y\u00fczeye\u201d sergisi ise topra\u011fa dayanan bir malzemenin yarat\u0131c\u0131 \u00fcretim s\u00fcre\u00e7lerindeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc g\u00f6r\u00fcn\u00fcr k\u0131lacak. Ad\u0131yaman ile New York aras\u0131nda kurulan bu kar\u015f\u0131l\u0131kl\u0131 \u00f6\u011frenme modeli, yerel \u00fcretim bilgisini akademik ve ara\u015ft\u0131rma temelli tasar\u0131m pratikleriyle bulu\u015ftururken, \u201c\u0130kinci Hasat\u201d projesi de tar\u0131msal \u00fcretim, tasar\u0131m ve sosyal fayday\u0131 bir araya getiren kapsay\u0131c\u0131 bir i\u015f birli\u011fi modeli ortaya koyacak.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" S\u00fcrd\u00fcr\u00fclebilirli\u011fi \u00e7evresel bir sorumluluk alan\u0131 olman\u0131n \u00f6tesinde i\u015f yap\u0131\u015f bi\u00e7imlerini ve de\u011fer yaratma modelini \u015fekillendiren temel bir yakla\u015f\u0131m olarak ele alan Anadolu Efes, tar\u0131m ve d\u00f6ng\u00fcsel ekonomi oda\u011f\u0131ndaki \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":17835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-17834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/17834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=17834"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/17834\/revisions"}],"predecessor-version":[{"id":17836,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/17834\/revisions\/17836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/17835"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=17834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=17834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=17834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}