Asl\u0131 \u00d6zdemir organizasyonuyla ger\u00e7ekle\u015fen Brands and More\u2019un d\u00fczenledi\u011fi Hawaii Tropical Al\u0131\u015fveri\u015f \u015eenli\u011fi, renkli anlara ve \u00e7ifte bir kutlamaya sahne oldu. Ducon Clean Air Technology Y\u00f6netim Kurulu \u00dcyesi ve ayn\u0131 zamanda \u015firketin Kurumsal \u0130leti\u015fim ve Marka Stratejileri Direkt\u00f6r\u00fc olarak g\u00f6rev yapan\u00a0Ebru Torun<\/b>, gecede hem ba\u015far\u0131 plaketi ald\u0131 hem de s\u00fcrpriz do\u011fum g\u00fcn\u00fc kutlamas\u0131yla b\u00fcy\u00fck mutluluk ya\u015fad\u0131.<\/p>\n
\u0130leti\u015fim ve markala\u015fma alan\u0131ndaki ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar\u0131yla dikkat \u00e7eken Torun, sahnede \u00fcnl\u00fc sanat\u00e7\u0131 Banu Zorlu\u2019nun elinden plaketini ald\u0131. \u00d6d\u00fcl takdiminin hemen ard\u0131ndan sahnede pasta kesilerek do\u011fum g\u00fcn\u00fc s\u00fcrprizi yap\u0131lan ba\u015far\u0131l\u0131 i\u015f kad\u0131n\u0131, bu \u00e7ifte mutluluk i\u00e7in t\u00fcm ekibe te\u015fekk\u00fcr etti.<\/p>\n
\u00d6d\u00fcl takdiminin ard\u0131ndan sahnede markala\u015fma \u00fczerine ufuk a\u00e7\u0131c\u0131 bir konu\u015fma yapan Ebru Torun, g\u00fcn\u00fcm\u00fcz t\u00fcketici reflekslerini ve modern pazarlama stratejilerini \u015fu s\u00f6zlerle \u00f6zetledi:<\/p>\n
“Her zaman dedi\u011fim gibi, ba\u015far\u0131l\u0131 bir marka olu\u015fturman\u0131n en \u00f6nemli unsurlar\u0131ndan biri samimiyet ve \u015feffafl\u0131kt\u0131r. Art\u0131k sadece iyi bir \u00fcr\u00fcn sunmak markalar i\u00e7in yeterli kalmayacak, kalmamal\u0131 da… Bunun yan\u0131nda markalar\u0131n topluma duyarl\u0131 olduklar\u0131n\u0131, toplumsal de\u011ferlere hassasiyetlerini ve insanlar\u0131n yan\u0131nda olduklar\u0131n\u0131 net bir \u015fekilde g\u00f6stermeleri gerekir.”<\/p>\n
\u00a0<\/p>\n<\/blockquote>\n
“T\u00fcketici Art\u0131k ‘Bu Marka Beni Anl\u0131yor mu?’ Diye Soruyor”<\/h3>\n
Konu\u015fmas\u0131nda kriz y\u00f6netimi ve toplumsal ba\u011flar\u0131n \u00f6nemine de de\u011finen Torun, s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n
\n
- Empati ve G\u00fcven:<\/b>\u00a0“Halk, yani insanlar art\u0131k \u015fu soruyu soruyor:\u00a0‘Bu marka beni anl\u0131yor mu? Beni ger\u00e7ekten ciddiye al\u0131yor mu?’<\/i>\u00a0ve\u00a0‘Bu marka kriz y\u00f6netimini nas\u0131l yap\u0131yor?’<\/i>\u00a0T\u00fcketici buna bak\u0131yor ve her \u015feyi hemen fark ediyor.”<\/p>\n<\/li>\n
- Sosyal Duyarl\u0131l\u0131k:<\/b>\u00a0“\u00d6rne\u011fin, hayvan dostlar\u0131yla ileti\u015fim kuran, onlara sahip \u00e7\u0131kan insanlara\u00a0‘Ben de senin yan\u0131nday\u0131m’<\/i>\u00a0mesaj\u0131n\u0131 veren markalar her zaman bir ad\u0131m \u00f6ne \u00e7\u0131k\u0131yor.”<\/p>\n<\/li>\n<\/ul>\n
Konu\u015fmas\u0131n\u0131n sonunda Ebru Torun,\u00a0“Halk olarak hep topluma ve de\u011fer yarg\u0131lar\u0131m\u0131za sahip \u00e7\u0131kan markalar\u0131 desteklemeliyiz”<\/i>\u00a0diyerek alk\u0131\u015flar e\u015fli\u011finde konu\u015fmas\u0131n\u0131 tamamlad\u0131.<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
Asl\u0131 \u00d6zdemir organizasyonuyla ger\u00e7ekle\u015fen Brands and More\u2019un d\u00fczenledi\u011fi Hawaii Tropical Al\u0131\u015fveri\u015f \u015eenli\u011fi, renkli anlara ve \u00e7ifte bir kutlamaya sahne oldu.<\/p>\n","protected":false},"author":1,"featured_media":18243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/18242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=18242"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/18242\/revisions"}],"predecessor-version":[{"id":18244,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/18242\/revisions\/18244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/18243"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=18242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=18242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=18242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}