Samsung Electronics T\u00fcrkiye’nin Birle\u015fmi\u015f Milletler Kalk\u0131nma Program\u0131 (UNDP) T\u00fcrkiye i\u015f birli\u011fiyle y\u00fcr\u00fctt\u00fc\u011f\u00fc ve gen\u00e7leri bug\u00fcn\u00fcn ve gelece\u011fin teknolojileriyle bulu\u015fturmay\u0131 hedefleyen k\u00fcresel e\u011fitim program\u0131 Innovation Campus’te ‘Yapay Zek\u00e2 ile Pazarlama’ s\u0131n\u0131f\u0131 a\u00e7\u0131l\u0131yor. 18-29 ya\u015f aral\u0131\u011f\u0131ndaki gen\u00e7lerin ba\u015fvurular\u0131na a\u00e7\u0131k olan e\u011fitim, kat\u0131l\u0131mc\u0131lara yapay zek\u00e2 teknolojilerinin pazarlama d\u00fcnyas\u0131n\u0131 nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc derinlemesine \u00f6\u011frenme f\u0131rsat\u0131 sunuyor. Ayr\u0131ca kat\u0131l\u0131mc\u0131lar, teorik bilgilerini prati\u011fe d\u00f6n\u00fc\u015ft\u00fcrebilecekleri yapay zek\u00e2 destekli pazarlama projeleri geli\u015ftirerek gelece\u011fin i\u015f d\u00fcnyas\u0131nda rekabet g\u00fcc\u00fcn\u00fc art\u0131rabilecek ve bu yetkinliklerle kariyerlerini \u00f6nemli \u00f6l\u00e7\u00fcde ilerletebilecekler.<\/p>\n
Samsung\u2019un d\u00fcnya genelinde 40 \u00fclkede y\u00fcr\u00fctt\u00fc\u011f\u00fc Innovation Campus program\u0131; gen\u00e7lerin yapay zek\u00e2, b\u00fcy\u00fck veri, nesnelerin interneti gibi kritik teknolojilerde yetkinlik kazanmas\u0131n\u0131 ama\u00e7l\u0131yor.\u00a0T\u00fcrkiye\u2019de UNDP i\u015f birli\u011fi ile 2019 y\u0131l\u0131ndan bu yana y\u00fcr\u00fct\u00fclen program, gen\u00e7leri bug\u00fcn\u00fcn ve gelece\u011fin teknolojilerine haz\u0131rlamaya ve istihdama katk\u0131 sa\u011flamaya devam ediyor. Program kapsam\u0131nda \u2018Yapay Zek\u00e2\u00a0ile Pazarlama\u2019 odakl\u0131 yeni bir e\u011fitim s\u0131n\u0131f\u0131 a\u00e7\u0131l\u0131yor.\u00a0<\/p>\n
Yapay zek\u00e2n\u0131n pazarlama alan\u0131ndaki etkisi g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. Yapay zek\u00e2 teknolojileri; pazarlama alan\u0131nda veri odakl\u0131 i\u00e7g\u00f6r\u00fclerle m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz etme, m\u00fc\u015fterilere ki\u015fiselle\u015ftirilmi\u015f deneyimler tasarlama, hedef kitlelere uygun stratejiler geli\u015ftirme, bireysel ihtiya\u00e7lara \u00f6zel \u00fcr\u00fcn \u00f6nerileri geli\u015ftirme, sosyal medya y\u00f6netimi, SEO\/SEM optimizasyonu ve i\u00e7erik pazarlamas\u0131 gibi alanlarda i\u015f d\u00fcnyas\u0131nda kullan\u0131lmaya ba\u015fland\u0131. Samsung T\u00fcrkiye ve UNDP, bu alandaki bilgi birikimini gen\u00e7lere aktar\u0131p, Yapay Zek\u00e2 ile Pazarlama\u00a0e\u011fitimi ile program kat\u0131l\u0131mc\u0131lar\u0131n\u0131n bu alandaki bilgi ve becerilerini geli\u015ftirmeyi hedefliyor.<\/p>\n
18-29 ya\u015f aras\u0131ndaki gen\u00e7ler, programa 14 Haziran 2026 tarihine kadar\u00a0Innovation Campus | Samsung T\u00fcrkiye\u00a0adresinden ba\u015fvuru yapabilecek. Yap\u0131lacak \u00f6n de\u011ferlendirme ve \u00e7evrimi\u00e7i m\u00fclakat a\u015famas\u0131n\u0131 ge\u00e7en adaylar, Samsung\u2019un k\u00fcresel e\u011fitim m\u00fcfredat\u0131ndaki ileri d\u00fczey i\u00e7eriklerin yer ald\u0131\u011f\u0131 kapsaml\u0131 bir e\u011fitimi alma \u015fans\u0131na sahip olacak. E\u011fitimler, UNDP\u2019nin Yapay Zek\u00e2 Laboratuvar\u0131 (UNDP SDG AI Lab) uzmanlar\u0131, akademisyenler ve pazarlama uzmanlar\u0131 taraf\u0131ndan verilecek.\u00a0<\/p>\n
Yapay zek\u00e2 alan\u0131nda kapsaml\u0131 e\u011fitim<\/strong><\/p>\n Program kapsam\u0131nda \u00f6\u011frenciler, yapay zek\u00e2 teknolojilerinin temel prensiplerinden uygulama geli\u015ftirmeye kadar uzanan kapsaml\u0131 bir e\u011fitim s\u00fcrecinden ge\u00e7iyor. E\u011fitim boyunca veri analizi, makine \u00f6\u011frenimi algoritmalar\u0131, model geli\u015ftirme ve problem \u00e7\u00f6zme gibi konularda teorik bilgi ile uygulamay\u0131 bir arada deneyimleme f\u0131rsat\u0131 buluyorlar. Bu y\u0131l program\u0131n \u00f6nemli yeniliklerinden biri de \u00dcretken Yapay Zek\u00e2 (GenAI) mod\u00fcl\u00fcn\u00fcn m\u00fcfredata eklenmesi oldu. GenAI mod\u00fcl\u00fc ile \u00f6\u011frenciler; \u00fcretken yapay zek\u00e2n\u0131n geli\u015fim s\u00fcrecini ve temel prensiplerini \u00f6\u011frenecek, b\u00fcy\u00fck dil modelleri (LLM), g\u00f6r\u00fcnt\u00fc ve video \u00fcretim modelleri gibi temel model yap\u0131lar\u0131n\u0131n \u00e7al\u0131\u015fma mant\u0131\u011f\u0131n\u0131 anlayacak. E\u011fitimler kapsam\u0131nda yapay zek\u00e2 ile etkili ileti\u015fim kurmak i\u00e7in prompt mimarisi ve i\u015f ak\u0131\u015f\u0131 tasar\u0131m\u0131 konular\u0131nda yetkinlik kazanacaklar. Ayr\u0131ca yapay zek\u00e2 uygulamalar\u0131nda etik, g\u00fcvenlik ve risk y\u00f6netimi gibi \u00f6ne \u00e7\u0131kan konularda da fark\u0131ndal\u0131k geli\u015ftirme imk\u00e2n\u0131 bulacaklar.<\/p>\n Program\u0131n Yeni Oda\u011f\u0131: Yapay Zek\u00e2 ile Pazarlama\u00a0<\/strong><\/p>\n Samsung Innovation Campus, e\u011fitim program\u0131n\u0131 g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131n\u0131n d\u00f6n\u00fc\u015fen ihtiya\u00e7lar\u0131na paralel olarak geli\u015ftirmeye devam ediyor. Programa eklenen yeni Yapay Zek\u00e2 ile Pazarlama e\u011fitimleri ile kat\u0131l\u0131mc\u0131lar, yapay zek\u00e2n\u0131n pazarlama alan\u0131nda yaratt\u0131\u011f\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc yak\u0131ndan deneyimleme f\u0131rsat\u0131 buluyor. B\u00f6ylece kat\u0131l\u0131mc\u0131lar yaln\u0131zca teknoloji \u00fcretmeyi de\u011fil, geli\u015ftirdikleri \u00e7\u00f6z\u00fcmleri do\u011fru \u015fekilde konumland\u0131rmay\u0131 ve hayata ge\u00e7irmeyi de \u00f6\u011freniyor. Yeni mod\u00fclde gen\u00e7ler; veri odakl\u0131 i\u00e7g\u00f6r\u00fclerle m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz etme, ki\u015fiselle\u015ftirilmi\u015f deneyimler tasarlama ve teknolojiyi i\u015f sonu\u00e7lar\u0131na d\u00f6n\u00fc\u015ft\u00fcrme gibi kritik yetkinlikler kazanarak, gelece\u011fin i\u015f d\u00fcnyas\u0131na daha donan\u0131ml\u0131 \u015fekilde haz\u0131rlan\u0131yor.<\/p>\n Yapay Zek\u00e2 Destekli Pazarlama Projeleri Geli\u015ftirme<\/strong><\/p>\n Innovation Campus program\u0131, gen\u00e7lerin teknik bilginin yan\u0131 s\u0131ra problem \u00e7\u00f6zme, tasar\u0131m odakl\u0131 ve analitik d\u00fc\u015f\u00fcnme ve proje geli\u015ftirme gibi yetkinlikler kazanmas\u0131n\u0131 da hedefliyor. Uygulamal\u0131 \u00e7al\u0131\u015fmalar, testler ve proje sunumlar\u0131yla desteklenen program sayesinde kat\u0131l\u0131mc\u0131lar yaln\u0131zca teorik olarak \u00f6\u011frenmekle kalmay\u0131p \u00f6\u011frendiklerini ger\u00e7ek i\u015f senaryolar\u0131na uygulama f\u0131rsat\u0131 da bulacak.<\/p>\n \u0130\u015fe Haz\u0131rl\u0131k ve Ment\u00f6rl\u00fck Deste\u011fi<\/strong><\/p>\n Samsung T\u00fcrkiye ve UNDP T\u00fcrkiye profesyonelleri, kat\u0131l\u0131mc\u0131lara bitirme projelerini desteklemek amac\u0131yla ment\u00f6rl\u00fck deste\u011fi de sa\u011fl\u0131yor. Ment\u00f6rl\u00fck s\u00fcreci gen\u00e7lerin bireysel ihtiya\u00e7 ve beklentilerine g\u00f6re tasarlan\u0131yor. Ayr\u0131ca \u00f6\u011frenciler, \u0130\u015fe Haz\u0131rl\u0131k e\u011fitimleri ile kariyer hayat\u0131na haz\u0131rlan\u0131yor. E\u011fitimi ba\u015far\u0131yla tamamlayan gen\u00e7ler, uluslararas\u0131 ge\u00e7erlili\u011fi olan bir sertifikayla \u00f6d\u00fcllendiriliyor.\u00a0<\/p>\n Innovation Campus program\u0131ndan bug\u00fcne dek mezun olan gen\u00e7lerin y\u00fczde 90\u2019\u0131 istihdama kat\u0131ld\u0131. Programa 6 y\u0131lda 200 \u00fcniversiteden 35 binden fazla gen\u00e7 ba\u015fvuru yapt\u0131.<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Samsung Electronics T\u00fcrkiye’nin Birle\u015fmi\u015f Milletler Kalk\u0131nma Program\u0131 (UNDP) T\u00fcrkiye i\u015f birli\u011fiyle y\u00fcr\u00fctt\u00fc\u011f\u00fc ve gen\u00e7leri bug\u00fcn\u00fcn ve gelece\u011fin teknolojileriyle bulu\u015fturmay\u0131 hedefleyen k\u00fcresel e\u011fitim program\u0131 Innovation Campus’te ‘Yapay Zek\u00e2 ile Pazarlama’ s\u0131n\u0131f\u0131 a\u00e7\u0131l\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":19389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-19388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/19388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=19388"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/19388\/revisions"}],"predecessor-version":[{"id":19390,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/19388\/revisions\/19390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/19389"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=19388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=19388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=19388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}