{"id":20634,"date":"2026-06-02T12:20:04","date_gmt":"2026-06-02T12:20:04","guid":{"rendered":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/06\/02\/vodafone-wwf-turkiye-ve-habitat-derneginin-ortak-projesi\/"},"modified":"2026-06-02T12:20:05","modified_gmt":"2026-06-02T12:20:05","slug":"vodafone-wwf-turkiye-ve-habitat-derneginin-ortak-projesi","status":"publish","type":"post","link":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/06\/02\/vodafone-wwf-turkiye-ve-habitat-derneginin-ortak-projesi\/","title":{"rendered":"Vodafone, WWF-T\u00fcrkiye ve Habitat Derne\u011fi\u2019nin Ortak Projesi"},"content":{"rendered":"

Daha s\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnya hedefiyle \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren\u00a0Vodafone<\/strong>, elektronik at\u0131klar\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc te\u015fvik etmeye ve bu konuda fark\u0131ndal\u0131k yaratmaya devam ediyor. \u015eirketin e-at\u0131klar\u0131n geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclerek hem do\u011fan\u0131n korunmas\u0131 hem de do\u011fa bilinci y\u00fcksek, sorumlu nesillerin yeti\u015fmesi amac\u0131yla,\u00a0WWF-T\u00fcrkiye\u00a0ve\u00a0Habitat Derne\u011fi i\u015fbirli\u011fiyle\u00a0ba\u015flatt\u0131\u011f\u0131\u00a0\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d<\/strong>\u00a0projesi bir y\u0131l\u0131 geride b\u0131rakt\u0131. Bu s\u00fcre\u00e7te\u00a037 tonu<\/strong>\u00a0a\u015fk\u0131n<\/strong>\u00a0e-at\u0131k geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131l\u0131rken,\u00a0projeye destek veren g\u00f6n\u00fcll\u00fc say\u0131s\u0131\u00a0500\u2019\u00fc,<\/strong>\u00a0do\u011fay\u0131 koruma e\u011fitimleriyle ula\u015f\u0131lan ki\u015fi say\u0131s\u0131 ise\u00a075 bini<\/strong>\u00a0a\u015ft\u0131. Projenin ikinci y\u0131l\u0131nda\u00a0650\u00a0<\/strong>g\u00f6n\u00fcll\u00fc e\u011fitmen ile\u00a068 bin<\/strong>\u00a0\u00e7ocu\u011fa daha ula\u015f\u0131lmas\u0131 ve\u00a050 ton<\/strong>\u00a0e-at\u0131\u011f\u0131n geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131r\u0131lmas\u0131 hedefleniyor.<\/p>\n

\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesinin yeni d\u00f6nem hedefleri,\u00a0Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131lar\u0131 Hasan S\u00fcel<\/strong>\u00a0ve\u00a0Meltem Bakiler \u015eahin\u2019in<\/strong>\u00a0yan\u0131 s\u0131ra\u00a0<\/strong>WWF-T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc \u00d6m\u00fcr Kula\u00a0<\/strong>ve\u00a0Habitat Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Emre Koyuncu\u2019nun<\/strong>\u00a0<\/strong>kat\u0131l\u0131m\u0131yla, 5 Haziran D\u00fcnya \u00c7evre G\u00fcn\u00fc \u00f6ncesi d\u00fczenlenen toplant\u0131da payla\u015f\u0131ld\u0131.<\/p>\n

Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Hasan S\u00fcel,<\/strong>\u00a0\u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cVodafone olarak,\u00a0\u2018Herkes i\u00e7in dijital ve ye\u015fil bir gelecek in\u015fa etme\u2019 vizyonumuz do\u011frultusunda do\u011fay\u0131 korumak en \u00f6nemli ama\u00e7lar\u0131m\u0131z aras\u0131nda. \u015eirketimizde d\u00f6ng\u00fcsel ekonomi yakla\u015f\u0131m\u0131n\u0131 benimsiyor; operasyon, \u00fcr\u00fcn ve hizmetlerimiz sonucu ortaya \u00e7\u0131kan e-at\u0131klar\u0131n hem olu\u015fmas\u0131n\u0131 azaltmaya, hem de geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc art\u0131rmaya odaklan\u0131yoruz.\u00a0\u015eirket i\u00e7inde oldu\u011fu gibi \u015firket d\u0131\u015f\u0131nda da e-at\u0131k konusunda \u00f6nemli \u00e7al\u0131\u015fmalar yap\u0131yoruz. Bir y\u0131l \u00f6nce,\u00a0WWF-T\u00fcrkiye ve Habitat Derne\u011fi i\u015fbirli\u011fiyle \u2018D\u00fcnya \u0130\u00e7in Laz\u0131m\u2019 projesini hayata ge\u00e7irdik.\u00a0Amac\u0131m\u0131z, e-at\u0131klar\u0131 d\u00f6n\u00fc\u015ft\u00fcrerek do\u011fam\u0131za s\u0131f\u0131r at\u0131k katk\u0131s\u0131nda bulunmak ve do\u011fay\u0131 koruma e\u011fitimleri sayesinde do\u011fa bilinci geli\u015fen bir toplulu\u011fun olu\u015fmas\u0131n\u0131 sa\u011flamak. Projemizin g\u00f6rd\u00fc\u011f\u00fc yo\u011fun ilgi sayesinde, toplamay\u0131 hedefledi\u011fimiz e-at\u0131k miktar\u0131na hedef tarihimizden \u00f6nce ula\u015ft\u0131k ve bug\u00fcne kadar toplam 37 tonu a\u015fk\u0131n e-at\u0131\u011f\u0131 geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131rd\u0131k.\u00a0<\/p>\n

Projemizin \u00f6l\u00e7\u00fclebilir sosyal de\u011ferini de hesaplad\u0131k. Buna g\u00f6re, projemize yap\u0131lan her 1 TL’lik yat\u0131r\u0131m 4,56 TL\u2019lik sosyal de\u011fer \u00fcretti. Elde etti\u011fimiz sonu\u00e7lar, yaratt\u0131\u011f\u0131m\u0131z etkinin yaln\u0131zca eri\u015fimle s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131n\u0131; \u00f6l\u00e7\u00fclebilir ve kal\u0131c\u0131 bir d\u00f6n\u00fc\u015f\u00fcme d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor.\u00a0Projenin ikinci y\u0131l\u0131nda amac\u0131m\u0131z, geli\u015ftirdi\u011fimiz e\u011fitim m\u00fcfredat\u0131yla 81 ilde y\u00fcz y\u00fcze ve online e\u011fitimler ile 68 bin \u00e7ocu\u011fa daha ula\u015fmak ve 50 ton e-at\u0131\u011f\u0131 geri d\u00f6n\u00fc\u015f\u00fcme kazand\u0131rmak. Yeni d\u00f6nemde de ayn\u0131 heyecan ve kararl\u0131l\u0131kla \u00e7al\u0131\u015fmalar\u0131m\u0131za devam ederek etkimizi b\u00fcy\u00fctmeyi hedefliyoruz. 5 Haziran D\u00fcnya \u00c7evre G\u00fcn\u00fc\u2019nden hemen \u00f6nce payla\u015ft\u0131\u011f\u0131m\u0131z, projemizin \u00e7evresel ve sosyal etkileri ile gururluyuz. M\u00fc\u015fterimiz olsun olmas\u0131n herkesi bir g\u00fcn laz\u0131m olur diye \u00e7ekmecelerde duran e-at\u0131klar\u0131 getirerek projemize destek vermeye davet ediyoruz.\u201d<\/p>\n

Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Meltem Bakiler \u015eahin,\u00a0<\/strong>\u015funlar\u0131 kaydetti:<\/p>\n

\u00a0<\/strong>\u201cVodafone olarak, i\u00e7inde bulundu\u011fumuz \u00e7evresel ekosisteme kar\u015f\u0131 ta\u015f\u0131d\u0131\u011f\u0131m\u0131z sorumlulu\u011fun her zaman fark\u0131nday\u0131z. Bu fark\u0131ndal\u0131kla, ticari aksiyonlar\u0131m\u0131z\u0131n yan\u0131 s\u0131ra s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 aksiyonlar\u0131m\u0131za da b\u00fcy\u00fck \u00f6nem veriyoruz. Bu d\u00fc\u015f\u00fcnceyle, s\u00fcrd\u00fcr\u00fclebilirlik ekibimizle beraber pazarlama departman\u0131 olarak, \u2018D\u00fcnya \u0130\u00e7in Laz\u0131m\u2019 projesi i\u00e7in de g\u00fc\u00e7l\u00fc bir lansman plan\u0131 yapt\u0131k. Medya stratejimizi TV, radyo, a\u00e7\u0131khava, dijital ve bas\u0131l\u0131 mecralar\u0131 kapsayan 360 derece bir yap\u0131 \u00fczerine kurduk.\u00a0Projeyi mobil uygulamam\u0131z Vodafone Yan\u0131mda ve ma\u011faza kanallar\u0131m\u0131zda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarla da destekledik. Projemize destek veren t\u00fcm Vodafone’lu m\u00fc\u015fterilerimiz Yan\u0131mda uygulamas\u0131 \u00fczerinden form doldurarak e-at\u0131klar\u0131n\u0131 ba\u011f\u0131\u015flad\u0131ktan sonra 5 GB hediye kazand\u0131. T\u00fcrkiye’nin d\u00f6rt bir yan\u0131ndaki 760 ma\u011fazam\u0131z\u0131n tamam\u0131nda aktif olarak e-at\u0131k toplad\u0131k. Bir y\u0131lda toplad\u0131\u011f\u0131m\u0131z toplam 37 ton at\u0131\u011f\u0131n 32 tonu ma\u011fazalar\u0131m\u0131zdan geldi. S\u00fcrd\u00fcr\u00fclebilirli\u011fi \u00f6nceliklendiren kurum olma vizyonumuz do\u011frultusunda \u00e7al\u0131\u015fmaya devam edece\u011fiz.\u201d<\/p>\n

WWF-T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc \u00d6m\u00fcr Kula,\u00a0<\/strong>\u015f\u00f6yle konu\u015ftu:<\/p>\n

\u201c\u2018D\u00fcnya \u0130\u00e7in Laz\u0131m\u2019 diyerek \u00e7\u0131kt\u0131\u011f\u0131m\u0131z yolculukta, att\u0131\u011f\u0131m\u0131z ad\u0131mlar\u0131n, bug\u00fcn \u00e7ocuklar\u0131n \u00fcretimlerinde, okullar\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcnde, yerelin ve kamuoyunun ilgisinde kar\u015f\u0131l\u0131k buldu\u011funu g\u00f6rmek son derece k\u0131ymetli. \u2018D\u00fcnya \u0130\u00e7in Laz\u0131m\u2019 projesi kapsam\u0131nda ge\u00e7ti\u011fimiz y\u0131l do\u011fa koruma, s\u00fcrd\u00fcr\u00fclebilirlik, iklim de\u011fi\u015fikli\u011fi, e-at\u0131k ve ileri d\u00f6n\u00fc\u015f\u00fcm konular\u0131nda \u00e7ocuklara y\u00f6nelik e\u011fitim i\u00e7erikleri geli\u015ftirdik. Yeni d\u00f6nemde ise bu i\u00e7erikleri daha da g\u00fc\u00e7lendirerek daha fazla \u00e7ocuk ve \u00f6\u011fretmene ula\u015fmay\u0131, do\u011fa koruma bilincinin daha geni\u015f bir alanda yayg\u0131nla\u015fmas\u0131na katk\u0131 sunmay\u0131 hedefliyoruz. \u00c7ocuklar\u0131n do\u011fayla kurdu\u011fu ba\u011f\u0131 g\u00fc\u00e7lendirmeyi yaln\u0131zca bir e\u011fitim hedefi olarak de\u011fil, gelece\u011fe dair ortak bir sorumluluk olarak g\u00f6r\u00fcyoruz. Bu nedenle, \u00e7ocuklar\u0131n aktif kat\u0131l\u0131m\u0131n\u0131 \u00f6n plana \u00e7\u0131karan uygulamalarla do\u011fa el\u00e7ileri yakla\u015f\u0131m\u0131n\u0131 daha da g\u00fc\u00e7lendirmek istiyoruz. \u00c7\u00fcnk\u00fc do\u011fa koruman\u0131n; kurumlar\u0131n, sivil toplumun, \u00f6\u011fretmenlerin, gen\u00e7lerin ve \u00e7ocuklar\u0131n birlikte hareket etti\u011fi bir gelecekte m\u00fcmk\u00fcn oldu\u011funa inan\u0131yoruz. Bu yolculukta birlikte \u00fcretti\u011fimiz ve etkiyi b\u00fcy\u00fctt\u00fc\u011f\u00fcm\u00fcz, Vodafone ve Habitat Derne\u011fi ba\u015fta olmak \u00fczere t\u00fcm payda\u015flar\u0131m\u0131za te\u015fekk\u00fcr ediyor, daha s\u00fcrd\u00fcr\u00fclebilir bir gelecek i\u00e7in \u00e7al\u0131\u015fmaya devam ediyoruz.\u201d<\/p>\n

Habitat Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Emre Koyuncu<\/strong>\u00a0ise \u015funlar\u0131 ifade etti:\u00a0<\/strong><\/p>\n

\u201c\u2018D\u00fcnya \u0130\u00e7in Laz\u0131m\u2019 projesi, ilk y\u0131l\u0131nda yaln\u0131zca geni\u015f bir eri\u015fim yaratmakla kalmad\u0131; \u00e7ocuklar\u0131n bilgi, tutum ve davran\u0131\u015flar\u0131nda \u00f6l\u00e7\u00fclebilir bir d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131. Habitat Derne\u011fi olarak T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki g\u00f6n\u00fcll\u00fc a\u011f\u0131m\u0131z ve saha deneyimimizle bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn uygulama taraf\u0131nda yer almaktan b\u00fcy\u00fck mutluluk duyuyoruz. Vodafone ve WWF-T\u00fcrkiye i\u015fbirli\u011fiyle y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u2018D\u00fcnya \u0130\u00e7in Laz\u0131m\u2019 projesiyle, ikinci y\u0131l\u0131m\u0131zda da yaln\u0131zca \u00e7evre fark\u0131ndal\u0131\u011f\u0131 olu\u015fturmay\u0131 de\u011fil; bilgi, tutum ve davran\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc birlikte destekleyen kal\u0131c\u0131 bir etki yaratmay\u0131 hedefliyoruz. Ge\u00e7ti\u011fimiz bir y\u0131l boyunca T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda g\u00f6n\u00fcll\u00fc e\u011fitmenlerimizle birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz e\u011fitimler, at\u00f6lyeler, web seminerleri ve yarat\u0131c\u0131 etkinliklerle 75 bini a\u015fk\u0131n ki\u015fiye ula\u015ft\u0131k. \u00c7ocuklar\u0131n \u00e7evre konular\u0131n\u0131 yaln\u0131zca \u00f6\u011frenmesini de\u011fil; g\u00fcnl\u00fck ya\u015famlar\u0131nda davran\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmesini hedefledik. Sosyal etki analizimizde ortaya \u00e7\u0131kan sonu\u00e7lar da bu yakla\u015f\u0131m\u0131n g\u00fc\u00e7l\u00fc bir kar\u015f\u0131l\u0131k buldu\u011funu g\u00f6sterdi. Kat\u0131l\u0131mc\u0131lar\u0131n bilgi d\u00fczeyinde ortalama 50 puanl\u0131k art\u0131\u015f ve s\u00fcrd\u00fcr\u00fclebilir davran\u0131\u015f oran\u0131nda 60 puanl\u0131k y\u00fckseli\u015f sa\u011fland\u0131. Yeni d\u00f6nemde 650 g\u00f6n\u00fcll\u00fc e\u011fitmenimizle 68 bin \u00e7ocu\u011fa daha ula\u015fmay\u0131; Do\u011fa El\u00e7ileri Program\u0131, AI For Planet, D\u00fcnya \u0130\u00e7in Laz\u0131m Festivali ve g\u00fcncel e\u011fitim mod\u00fcllerimizle \u00e7ocuklar\u0131n do\u011fayla ba\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendirmeyi hedefliyoruz. Bizim i\u00e7in D\u00fcnya \u0130\u00e7in Laz\u0131m, bir e\u011fitim projesinden \u00f6te; \u00e7ocuklardan ailelere, \u00f6\u011fretmenlerden g\u00f6n\u00fcll\u00fclere uzanan g\u00fc\u00e7l\u00fc bir toplumsal d\u00f6n\u00fc\u015f\u00fcm hareketi. Biz inan\u0131yoruz ki s\u00fcrd\u00fcr\u00fclebilir bir gelecek yaln\u0131zca bilgi aktarmakla de\u011fil; kal\u0131c\u0131 al\u0131\u015fkanl\u0131klar olu\u015fturmakla m\u00fcmk\u00fcn olabilir.\u201d<\/p>\n

Hem \u00e7ocuklara hem yeti\u015fkinlere e\u011fitimler verildi<\/strong><\/p>\n

\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesi kapsam\u0131nda, \u00fclke genelinde 7-14 ya\u015f aras\u0131ndaki \u00e7ocuklara, ebeveynlere ve e\u011fitmenlere e-at\u0131k ve s\u00fcrd\u00fcr\u00fclebilirlik bilinci kazand\u0131rmak amac\u0131yla e\u011fitimler verildi. Do\u011fay\u0131 koruma e\u011fitimlerinin verilebilmesi i\u00e7in e\u011fitmen e\u011fitimleri, s\u00fcrd\u00fcr\u00fclebilir ya\u015fam al\u0131\u015fkanl\u0131klar\u0131n\u0131n hem evde hem okulda desteklenmesi amac\u0131yla ebeveyn ve e\u011fitmenlere y\u00f6nelik web seminerleri d\u00fczenlendi. \u00c7ocuklarda s\u00fcrd\u00fcr\u00fclebilirlik fark\u0131ndal\u0131\u011f\u0131 yaratmak amac\u0131yla yakla\u015f\u0131k\u00a0900\u00a0<\/strong>g\u00f6n\u00fcll\u00fc ve \u00e7ocu\u011fun kat\u0131l\u0131m\u0131yla\u00a0\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m – GreenFest\u201d<\/strong>\u00a0etkinli\u011fi ger\u00e7ekle\u015ftirildi. Di\u011fer yandan, \u00e7ocuklar\u0131n do\u011fayla ba\u011f kurmas\u0131n\u0131; e-at\u0131k ve \u00e7evre konular\u0131na y\u00f6nelik fark\u0131ndal\u0131k geli\u015ftirmesini; g\u00f6zlem, d\u00fc\u015f\u00fcnme ve yarat\u0131c\u0131 \u00fcretim yoluyla \u00f6\u011frenmesini desteklemek \u00fczere\u00a0\u201cDo\u011fa El\u00e7ileri\u201d<\/strong>\u00a0ad\u0131yla yeni bir program da ba\u015flat\u0131ld\u0131. Bu program kapsam\u0131nda se\u00e7ilen toplam\u00a023 Do\u011fa El\u00e7isi<\/strong>, mentorlar\u0131yla birlikte e-at\u0131k, do\u011fa koruma, s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 yarat\u0131c\u0131 eserlerini dijital bir sergi i\u00e7in \u00fcretmeye devam ediyor. Projenin yeni d\u00f6neminde\u00a020 Do\u011fa El\u00e7isi<\/strong>\u00a0daha se\u00e7ilecek.<\/p>\n

Proje i\u00e7in yakla\u015f\u0131k 40 milyon TL\u2019lik medya yat\u0131r\u0131m\u0131 yap\u0131ld\u0131<\/strong><\/p>\n

\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesinin ilk y\u0131l\u0131nda,\u00a0toplumun her kesiminde e-at\u0131k fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmaya y\u00f6nelik 360 derece ileti\u015fim faaliyetleri y\u00fcr\u00fct\u00fcld\u00fc. Vodafone\u2019un marka y\u00fcz\u00fc Demet Evg\u00e2r\u2019\u0131n rol ald\u0131\u011f\u0131 reklam filmi,\u00a0televizyonda\u00a038 milyon<\/strong>, dijital mecralarda\u00a050 milyon<\/strong>\u00a0ki\u015fiye ula\u015ft\u0131.\u00a0Bu film ayn\u0131 zamanda son\u00a02 y\u0131ll\u0131k<\/strong>\u00a0d\u00f6nemde Vodafone\u2019un t\u00fcm reklamlar\u0131\u00a0aras\u0131nda en y\u00fcksek performans\u0131 g\u00f6steren reklam filmi oldu.\u00a0\u0130leti\u015fim d\u00f6neminde yap\u0131lan testte (YouTube Search Lift) \u201ce-at\u0131k\u201d aramalar\u0131nda\u00a0%30,<\/strong>\u00a0\u201celektronik at\u0131k\u201d aramalar\u0131nda\u00a0%27<\/strong>\u00a0art\u0131\u015f g\u00f6r\u00fcld\u00fc. Vodafone,\u00a0\u00e7ocuklarda \u00e7evre fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak ve e-at\u0131klar\u0131n e\u011fitime d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc desteklemek amac\u0131yla toplamda yakla\u015f\u0131k\u00a040 milyon TL\u2019lik<\/strong>\u00a0medya yat\u0131r\u0131m\u0131 yapt\u0131.<\/p>\n

E-at\u0131k ba\u011f\u0131\u015flayana internet hediye edildi<\/strong><\/p>\n

\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesi, Vodafone Yan\u0131mda mobil uygulamas\u0131 ve Vodafone ma\u011fazalar\u0131nda yap\u0131lan \u00e7al\u0131\u015fmalarla da desteklendi. Vodafone’lular Yan\u0131mda uygulamas\u0131 \u00fczerinden form doldurarak e-at\u0131klar\u0131n\u0131 ba\u011f\u0131\u015flad\u0131ktan sonra\u00a05 GB\u00a0<\/strong>mobil internet\u00a0<\/strong>hediyesi kazand\u0131. Kampanyaya destek vermek isteyen herkes Vodafone ma\u011fazalar\u0131n\u0131 ziyaret ederek e-at\u0131k ba\u011f\u0131\u015flarken, ma\u011fazaya gitme f\u0131rsat\u0131 bulamayanlara e-at\u0131klar\u0131n\u0131 kargoyla ula\u015ft\u0131rma opsiyonu sunuldu. \u00dclke genelinde\u00a0760<\/strong>\u00a0Vodafone ma\u011fazas\u0131nda e-at\u0131k toplanarak kampanya penetrasyonunun\u00a0%100\u2019e<\/strong>\u00a0ula\u015fmas\u0131 sa\u011fland\u0131. Bir y\u0131lda toplanan toplam\u00a037<\/strong>\u00a0ton at\u0131\u011f\u0131n\u00a032\u00a0<\/strong>tonu ma\u011fazalardan geldi. E-at\u0131k toplama kampanyas\u0131na toplam\u00a015 bin\u00a0<\/strong>ki\u015fi kat\u0131ld\u0131 ve ki\u015fi ba\u015f\u0131 ortalama\u00a02,5 kg’l\u0131k<\/strong>\u00a0at\u0131k topland\u0131.\u00a0<\/p>\n

Her 1 TL’lik yat\u0131r\u0131m 4,56 TL\u2019lik sosyal de\u011fer \u00fcretti<\/strong><\/p>\n

\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesinin sosyal etki analizi de yap\u0131ld\u0131. Buna g\u00f6re, projeye yap\u0131lan her\u00a01 TL’lik<\/strong>\u00a0yat\u0131r\u0131m\u00a04,56 TL\u2019lik<\/strong>\u00a0sosyal de\u011fer \u00fcretti. Proje kat\u0131l\u0131mc\u0131lar\u0131n\u0131n bilgi d\u00fczeyinde ortalama\u00a050 puan<\/strong>\u00a0art\u0131\u015f sa\u011flan\u0131rken, e-at\u0131k konusunda fark\u0131ndal\u0131k oran\u0131\u00a0%39’dan %81’e\u00a0<\/strong>y\u00fckseldi. Bu \u00f6\u011frenme etkisi, g\u00fcnl\u00fck ya\u015famda uygulanabilir davran\u0131\u015flara d\u00f6n\u00fc\u015ft\u00fc. Davran\u0131\u015fa d\u00f6n\u00fc\u015fme oran\u0131\u00a0%90\u2019\u0131n<\/strong>, e-at\u0131k toplama davran\u0131\u015f\u0131\u00a0%86\u2019n\u0131n<\/strong>, \u00e7evreyi korumaya y\u00f6nelik ad\u0131m atma oran\u0131\u00a0%95\u2019in<\/strong>\u00a0\u00fczerine \u00e7\u0131kt\u0131. Proje sayesinde, karars\u0131z ve da\u011f\u0131n\u0131k tutumlar olumlu ve bilin\u00e7li yakla\u015f\u0131mlara d\u00f6n\u00fc\u015f\u00fcrken; kat\u0131l\u0131mc\u0131lar\u0131n \u00e7evresel sorumluluk alg\u0131s\u0131 g\u00fc\u00e7lendi ve \u201c\u00e7evre i\u00e7in bireysel katk\u0131\u201d bilinci artt\u0131. Bu sonu\u00e7lar, \u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesinin yaln\u0131zca fark\u0131ndal\u0131k olu\u015fturan bir e\u011fitim program\u0131 olmad\u0131\u011f\u0131n\u0131; ayn\u0131 zamanda \u00f6l\u00e7\u00fclebilir \u00f6\u011frenme \u00e7\u0131kt\u0131lar\u0131 \u00fcreten, tutumlar\u0131 d\u00f6n\u00fc\u015ft\u00fcren ve davran\u0131\u015f de\u011fi\u015fikli\u011fi potansiyeli yaratan g\u00fc\u00e7l\u00fc bir sosyal etki modeli sundu\u011funu ortaya koydu.\u00a0<\/p>\n

Do\u011fay\u0131 korumak i\u00e7in yapay zek\u00e2dan yararlan\u0131lacak<\/strong><\/p>\n

\u201cD\u00fcnya \u0130\u00e7in Laz\u0131m\u201d projesinin yeni\u00a0d\u00f6neminde\u00a0\u201cAI for Planet\u201d<\/strong>\u00a0ad\u0131 verilen yeni bir mod\u00fcl devreye al\u0131nacak. Buna g\u00f6re, k\u0131rsal b\u00f6lgelerde yer alan\u00a04 ilde<\/strong>\u00a0Vodafone ve proje g\u00f6n\u00fcll\u00fclerinin katk\u0131lar\u0131yla etkinlikler d\u00fczenlenecek. Bu etkinliklerde yapay zek\u00e2, iklim ve s\u00fcrd\u00fcr\u00fclebilirlik temalar\u0131na odaklanan i\u00e7erikler kat\u0131l\u0131mc\u0131larla bulu\u015fturulacak. S\u00f6z konusu faaliyetler, hedef ya\u015f grubundaki \u00e7ocuklar\u0131n bu alanlarda fark\u0131ndal\u0131k kazanmalar\u0131n\u0131 ve temel bilgi edinmelerini desteklemeyi ama\u00e7l\u0131yor.<\/p>\n

\u00a0<\/p>\n

Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

Daha s\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnya hedefiyle \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren\u00a0Vodafone, elektronik at\u0131klar\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc te\u015fvik etmeye ve bu konuda fark\u0131ndal\u0131k yaratmaya devam ediyor.<\/p>\n","protected":false},"author":1,"featured_media":20635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-20634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/20634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=20634"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/20634\/revisions"}],"predecessor-version":[{"id":20636,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/20634\/revisions\/20636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/20635"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=20634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=20634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=20634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}