\u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi\u2019nin kurdu\u011fu Zeytin Konseyi ikinci kez topland\u0131. \u0130zmir\u2019in milyonlarca zeytin a\u011fac\u0131na sahip olmas\u0131na ra\u011fmen \u00fcretimin yeterli katma de\u011fer olu\u015fturmad\u0131\u011f\u0131na dikkat \u00e7eken Ba\u015fkan Dr. Cemil Tugay, kalite, markala\u015fma ve do\u011fru pazarlama stratejileriyle zeytincili\u011fin ekonomik g\u00fcc\u00fcn\u00fcn art\u0131r\u0131lmas\u0131 gerekti\u011fini vurgulad\u0131.<\/p>\n
\u0130zmir B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Dr. Cemil Tugay\u2019\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, kentin binlerce y\u0131ll\u0131k kadim k\u00fclt\u00fcr\u00fc ve \u00f6nemli ge\u00e7im kaynaklar\u0131ndan biri olan zeytinin geli\u015ftirilmesi amac\u0131yla kurulan Zeytin Konseyi ikinci toplant\u0131s\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Zeytin ve zeytinya\u011f\u0131n\u0131n topraktan sofraya uzanan t\u00fcm a\u015famalar\u0131n\u0131 de\u011ferlendirerek do\u011fru \u00fcretim ve pazarlama stratejilerinin olu\u015fturulmas\u0131na katk\u0131 sa\u011flamay\u0131 hedefleyen konsey, Ba\u015fkan Dr. Cemil Tugay\u2019\u0131n y\u00f6netiminde \u00c7etin Eme\u00e7 Toplant\u0131 Salonu\u2019nda bir araya geldi. Toplant\u0131da, \u0130zmir zeytini ve zeytinya\u011f\u0131n\u0131n geli\u015ftirilmesine y\u00f6nelik g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015finde bulunulurken, fidan se\u00e7iminden hasada, analiz s\u00fcre\u00e7lerinden ya\u011f s\u0131k\u0131m\u0131na kadar \u00fcretim zincirinin t\u00fcm a\u015famalar\u0131nda ya\u015fanan sorunlar ve geli\u015ftirilmesi gereken alanlar ele al\u0131nd\u0131.<\/p>\n
\u201cT\u00fcrkiye\u2019nin ya\u011fl\u0131k zeytin \u00fcretiminin y\u00fczde 18\u2019i \u0130zmir\u2019de\u201d<\/strong> Zeytinde ekonomik s\u00fcrd\u00fcr\u00fclebilirlik vurgusu<\/strong> \u0130zmir Zeytinya\u011f\u0131 markas\u0131 i\u00e7in yol haritas\u0131<\/strong> Konseye kimler kat\u0131ld\u0131?\u00a0<\/strong> \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi\u2019nin kurdu\u011fu Zeytin Konseyi ikinci kez topland\u0131.<\/p>\n","protected":false},"author":1,"featured_media":21589,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-21588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/21588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=21588"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/21588\/revisions"}],"predecessor-version":[{"id":21590,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/21588\/revisions\/21590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/21589"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=21588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=21588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=21588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Toplant\u0131da \u0130zmir\u2019deki zeytin \u00fcretimine ili\u015fkin rakamlar\u0131 aktaran Ba\u015fkan Tugay,\u00a0 \u201c\u0130zmir genelinde 846 bin dekar alanda ya\u011fl\u0131k, 104 bin dekar alanda ise sofral\u0131k zeytin \u00fcretimi yap\u0131l\u0131yor. T\u00fcrkiye\u2019deki toplam ya\u011fl\u0131k zeytin \u00fcretiminin yakla\u015f\u0131k y\u00fczde 18\u2019ini tek ba\u015f\u0131na \u0130zmir kar\u015f\u0131l\u0131yor. Sofral\u0131k zeytinde ise \u00fclke pay\u0131m\u0131z y\u00fczde 4,86 seviyesinde. \u0130zmir\u2019de yakla\u015f\u0131k 16 milyon meyve veren ya\u011fl\u0131k, 1,9 milyon ise meyve veren sofral\u0131k zeytin a\u011fac\u0131 bulunuyor. Zeytin, \u0130zmir\u2019in bir\u00e7ok il\u00e7esinde birinci ve en bask\u0131n tar\u0131msal faaliyet alan\u0131n\u0131 olu\u015fturuyor. Zeytinde en y\u00fcksek ihtisasla\u015fmam\u0131z Yar\u0131mada Havzas\u0131\u2019nda. En y\u00fcksek zeytin alan\u0131na sahip il\u00e7emiz ise Bay\u0131nd\u0131r. \u0130zmir\u2019de ger\u00e7ekten konsey kurmaya hak edecek kadar zeytincilik faaliyetleri var\u201d \u015feklinde konu\u015ftu.\u00a0<\/p>\n
\u0130zmir\u2019in zeytin ve zeytinya\u011f\u0131nda kalite standartlar\u0131n\u0131n olu\u015fturulmas\u0131, markala\u015fma ve \u00fcretim kalitesinin art\u0131r\u0131lmas\u0131 hedeflerine dikkat \u00e7eken Ba\u015fkan Dr. Cemil Tugay, mevcut \u00fcretim yap\u0131s\u0131n\u0131n kente ve \u00fcreticiye yeterli katma de\u011feri sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131n\u0131n sorgulanmas\u0131 gerekti\u011fini s\u00f6yledi. Ba\u015fkan Tugay, \u201c\u0130zmir\u2019deki zeytin \u00fcretimi acaba yeterince katma de\u011fer sa\u011fl\u0131yor mu? \u0130nsanlar\u0131n eme\u011fi hakk\u0131yla kar\u015f\u0131l\u0131k buluyor mu? Burada bir sorun var. Nerede hata yap\u0131ld\u0131\u011f\u0131n\u0131 ortaya koyup bunun \u00fczerine \u00e7al\u0131\u015fmam\u0131z laz\u0131m. Zeytinde verimlilikle ilgili \u00e7al\u0131\u015fmalar yap\u0131lmal\u0131, verim kayb\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmeli ve \u00fcretim art\u0131r\u0131lmal\u0131. \u00dcretim maliyetleri d\u00fc\u015f\u00fcr\u00fclmeli. \u0130nsanlar \u00fcrettiklerinin para etmesini istiyor. Bug\u00fcn zeytin para etmezse insanlar a\u011fa\u00e7lar\u0131n\u0131 kesecek duruma gelebilir. Bizim bunu \u00f6n plana \u00e7\u0131karmam\u0131z gerekiyor\u201d dedi. Zeytine yaln\u0131zca romantik bir bak\u0131\u015fla yakla\u015f\u0131lmamas\u0131 gerekti\u011fini vurgulayan Tugay, \u201cZeytine romantik boyutuyla de\u011fil, herkes i\u00e7in de\u011ferli olan ekonomik boyutuyla bakmal\u0131y\u0131z. Ortada temel bir ihtiya\u00e7 var. Zeytinde iyi bir i\u015f modeli, kaliteli \u00fcretim, markala\u015fma ve do\u011fru pazarlama oldu\u011funu d\u00fc\u015f\u00fcnmeliyiz. Elbette zeytin k\u00fclt\u00fcr\u00fcn\u00fc ve tarihini korumaya y\u00f6nelik \u00e7al\u0131\u015fmalar yap\u0131labilir; buna itiraz\u0131m\u0131z yok. Ancak bunun nas\u0131l s\u00fcrd\u00fcr\u00fclebilir olaca\u011f\u0131 da \u00f6nemli. Herkesin ekonomik s\u00fcrd\u00fcr\u00fclebilirli\u011fe ihtiyac\u0131 var. En y\u00fcksek katma de\u011feri sa\u011flayacak \u00fcr\u00fcn\u00fc elde edip bunu iyi pazarlamak gerekiyor\u201d ifadelerini kulland\u0131.<\/p>\n
Toplant\u0131da t\u00fcm kat\u0131l\u0131mc\u0131lar\u0131n g\u00f6r\u00fc\u015flerini dinleyen Ba\u015fkan Dr. Cemil Tugay, konsey \u00fcyelerinin taleplerini de de\u011ferlendirerek yak\u0131n zamanda bir zeytin \u00e7al\u0131\u015ftay\u0131 d\u00fczenlemeyi planlad\u0131klar\u0131n\u0131 a\u00e7\u0131klad\u0131. Konseyin ikinci bulu\u015fmas\u0131nda, \u0130zmir zeytinya\u011f\u0131 kimli\u011finin olu\u015fturulmas\u0131 ve markala\u015ft\u0131r\u0131lmas\u0131, kalite standartlar\u0131n\u0131n belirlenmesi, taklit ve ta\u011f\u015fi\u015fle m\u00fccadele, do\u011fru analiz ve fidan se\u00e7imleri ile \u00fcretici ve t\u00fcketiciye y\u00f6nelik e\u011fitimler ele al\u0131nd\u0131. Ayr\u0131ca \u0130zmir\u2019e \u00f6zg\u00fc zeytin t\u00fcrlerinin geli\u015ftirilmesi ve iklim krizi ba\u015fta olmak \u00fczere kalite kayb\u0131na neden olan fakt\u00f6rlerle m\u00fccadele gibi bir\u00e7ok konu da masaya yat\u0131r\u0131ld\u0131.<\/p>\n
Ba\u015fkan Tugay\u2019\u0131n y\u00f6netiminde bir araya gelen konseye Tar\u0131m ve Orman \u0130l M\u00fcd\u00fcrl\u00fc\u011f\u00fc yetkililerinin yan\u0131 s\u0131ra \u0130zmir Planlama Ajans\u0131 (\u0130ZPA) Ba\u015fkan\u0131 Prof. Dr. Koray Velibeyo\u011flu, Prof. Dr. Yusuf Kurucu, \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi Tar\u0131msal Hizmetler Dairesi Ba\u015fkan\u0131 B\u00fclent \u00dcng\u00fcr, K\u0131rsal Hizmetler Dairesi Ba\u015fkan\u0131 Nehir Y\u00fcksel, \u0130zmir Ticaret Borsas\u0131 Genel Sekreteri Dr. Er\u00e7in G\u00fcd\u00fcc\u00fc, \u0130zmir Ticaret Odas\u0131 Meclis \u00dcyeleri G\u00fcnay Baysal, G\u00fcnd\u00fcz Kaya, Tari\u015f Zeytin ve Zeytinya\u011f\u0131 Birli\u011fi Ba\u015fkan\u0131 Fikret Akova ve Meltem Zengin, Zeytinya\u011f\u0131 Uzman\u0131 Dr. \u00dcmm\u00fchan Tibet, Zeytincilik Ara\u015ft\u0131rma Enstit\u00fcs\u00fc\u2019nden Dr. Didar Sevim, Dr. \u00d6zg\u00fcr Dursun, Ege \u00dcniversitesi \u00d6\u011fretim \u00dcyeleri Do\u00e7. Dr. Zafer Can, Prof. Dr. Aykan Candemir, Bergama Tar\u0131msal Kalk\u0131nma Kooperatifi Ba\u015fkan\u0131 Selahattin Sezgin, G\u00f6dence K\u00f6y\u00fc Tar\u0131msal Kalk\u0131nma Kooperatifi Ba\u015fkan\u0131 \u00d6zcan Kokulu, \u00d6demi\u015f Bademli Fidanc\u0131l\u0131k Tar\u0131msal Kalk\u0131nma Kooperatifi Ba\u015fkan\u0131 Hur\u015fit Nall\u0131, Ekolojik Tar\u0131m Organizasyonu Derne\u011fi\u2019nden \u00d6zge Demir, Ulusal Tar\u0131m G\u0131da Birli\u011fi\u2019nden Bilal \u00d6zdemir, Bergama Belediyesi Tar\u0131m Dan\u0131\u015fman\u0131 Dr. Sumru Eltez kat\u0131ld\u0131.<\/p>\n