En sevilen dijital banka olma hedefiyle ilerleyen ING T\u00fcrkiye, m\u00fc\u015fteri ileti\u015fim merkezinde hayata ge\u00e7irdi\u011fi yapay zek\u00e2 ve otomasyon d\u00f6n\u00fc\u015f\u00fcm\u00fcyle m\u00fc\u015fteri deneyimini daha \u00f6ng\u00f6r\u00fclebilir, ki\u015fiselle\u015ftirilmi\u015f ve proaktif bir yap\u0131ya ta\u015f\u0131d\u0131. Yapay zek\u00e2 destekli \u00e7a\u011fr\u0131 \u00f6zetleme, i\u00e7g\u00f6r\u00fc \u00fcretimi, ak\u0131ll\u0131 tahminleme ve kapasite planlama \u00e7\u00f6z\u00fcmleri sayesinde m\u00fc\u015fteri ihtiya\u00e7lar\u0131 ortaya \u00e7\u0131kmadan \u00f6ng\u00f6r\u00fcl\u00fcyor; m\u00fc\u015fterilere daha \u00fcst\u00fcn bir deneyim sunulurken her temas ayn\u0131 zamanda \u00fcr\u00fcn, hizmet ve s\u00fcre\u00e7lerin geli\u015fimine y\u00f6n veren g\u00fc\u00e7l\u00fc bir \u201cM\u00fc\u015fterinin Sesi\u201d kayna\u011f\u0131na d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n
Her \u00e7a\u011fr\u0131dan \u00f6\u011frenen yap\u0131: M\u00fc\u015fterinin Sesi yapay zek\u00e2yla i\u00e7g\u00f6r\u00fcye d\u00f6n\u00fc\u015f\u00fcyor<\/strong><\/p>\n ING T\u00fcrkiye\u2019nin devreye ald\u0131\u011f\u0131 \u00e7a\u011fr\u0131 \u00f6zetleme ve i\u00e7g\u00f6r\u00fc \u00fcretimi \u00e7\u00f6z\u00fcm\u00fc sayesinde ak\u0131ll\u0131 bankac\u0131l\u0131k robotu INGo ve m\u00fc\u015fteri temsilcileriyle ger\u00e7ekle\u015fen t\u00fcm g\u00f6r\u00fc\u015fmeler yapay zek\u00e2 taraf\u0131ndan analiz edilerek anlamland\u0131r\u0131l\u0131yor. B\u00f6ylece m\u00fc\u015fteriler sorun ya\u015famadan \u00f6nce iyile\u015ftirme alanlar\u0131 belirlenebiliyor, tekrar eden problemler h\u0131zla tespit edilerek \u00e7\u00f6z\u00fcm s\u00fcre\u00e7leri h\u0131zland\u0131r\u0131l\u0131yor. \u00c7a\u011fr\u0131larda \u00f6ne \u00e7\u0131kan konular ve m\u00fc\u015fteri temsilcisi etkile\u015fimleri k\u00f6k neden analiziyle de\u011ferlendirilirken, ilk kontakta \u00e7\u00f6z\u00fcm oranlar\u0131n\u0131n art\u0131r\u0131lmas\u0131 ve m\u00fc\u015fterilerin tekrar ileti\u015fime ge\u00e7me ihtiyac\u0131n\u0131n azalt\u0131lmas\u0131 hedefleniyor.\u00a0<\/p>\n M\u00fc\u015fteri s\u00f6ylemeden anlayan hizmet: Ak\u0131ll\u0131 Tahminleme<\/strong><\/p>\n ING T\u00fcrkiye\u2019nin geli\u015ftirdi\u011fi Ak\u0131ll\u0131 Tahminleme \u00e7\u00f6z\u00fcm\u00fc, m\u00fc\u015fterinin ileti\u015fime ge\u00e7me nedenini daha g\u00f6r\u00fc\u015fmenin ba\u015f\u0131nda y\u00fcksek do\u011frulukla tahmin ederek s\u00fcreci proaktif hale getiriyor. B\u00f6ylece m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131 daha h\u0131zl\u0131 anla\u015f\u0131labiliyor, i\u015flemler daha k\u0131sa s\u00fcrede ve kesintisiz \u015fekilde tamamlan\u0131yor. Bu yakla\u015f\u0131m, proaktif yap\u0131s\u0131yla m\u00fc\u015fteri deneyimini iyile\u015ftirirken ileti\u015fim s\u00fcre\u00e7lerinin verimlili\u011fini de art\u0131r\u0131yor.<\/p>\n Yapay zek\u00e2 ile do\u011fru zamanda do\u011fru hizmet<\/strong><\/p>\n ING T\u00fcrkiye\u2019nin yapay zek\u00e2 destekli kapasite planlama modeli yaln\u0131zca ge\u00e7mi\u015f \u00e7a\u011fr\u0131 verilerini de\u011fil; kampanya d\u00f6nemlerini, mevsimsel de\u011fi\u015fimleri ve operasyonel dinamikleri de analiz ederek \u00e7a\u011fr\u0131 yo\u011funlu\u011funu y\u00fcksek do\u011frulukla \u00f6ng\u00f6r\u00fcyor. B\u00f6ylece do\u011fru zamanda do\u011fru kaynak planlamas\u0131 yap\u0131labiliyor; m\u00fc\u015fteriler daha k\u0131sa bekleme s\u00fcreleriyle hizmet al\u0131rken m\u00fc\u015fteri ileti\u015fim merkezinin operasyonel verimlili\u011fi de \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131l\u0131yor.<\/p>\n Ezgi Demirda\u011f Sayda\u011f: Yapay zek\u00e2y\u0131 m\u00fc\u015fteri deneyimini \u015fekillendiren stratejik bir alan olarak konumluyoruz.<\/strong><\/p>\n D\u00f6n\u00fc\u015f\u00fcmle ilgili de\u011ferlendirmede bulunan\u00a0ING T\u00fcrkiye Operasyon Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ezgi Demirda\u011f Sayda\u011f,<\/strong>\u00a0\u015funlar\u0131 s\u00f6yledi: \u201cGelecekte m\u00fc\u015fteri ileti\u015fiminin; her etkile\u015fimden \u00f6\u011frenen, ihtiya\u00e7lar\u0131 \u00f6ng\u00f6ren ve kendini s\u00fcrekli geli\u015ftiren ak\u0131ll\u0131 yap\u0131larla \u015fekillenece\u011fine inan\u0131yoruz. Bu do\u011frultuda yapay zek\u00e2y\u0131 yaln\u0131zca operasyonel verimlilik sa\u011flayan bir teknoloji olarak de\u011fil, m\u00fc\u015fteri deneyimini u\u00e7tan uca yeniden \u015fekillendiren stratejik bir d\u00f6n\u00fc\u015f\u00fcm alan\u0131 olarak konumland\u0131r\u0131yoruz. Hayata ge\u00e7irdi\u011fimiz \u00e7\u00f6z\u00fcmler sayesinde m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 daha dile getirmeden anlayabiliyor; onlara daha h\u0131zl\u0131, kesintisiz ve ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunabiliyoruz. Ayn\u0131 zamanda her m\u00fc\u015fteri etkile\u015fimini yaln\u0131zca bir hizmet s\u00fcreci olarak de\u011fil, kurumumuzun \u00f6\u011frenmesini ve s\u00fcrekli geli\u015fmesini sa\u011flayan de\u011ferli bir i\u00e7g\u00f6r\u00fc kayna\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. Hedefimiz, her etkile\u015fimden \u00f6\u011frenen, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 \u00f6ng\u00f6ren ve deneyimi s\u00fcrekli geli\u015ftiren ak\u0131ll\u0131 bir m\u00fc\u015fteri ileti\u015fim modeli olu\u015fturmak. Bu do\u011frultuda yapay zek\u00e2 odakl\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fcm\u00fcz\u00fc derinle\u015ftirmeye devam edece\u011fiz.\u201d<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" En sevilen dijital banka olma hedefiyle ilerleyen ING T\u00fcrkiye, m\u00fc\u015fteri ileti\u015fim merkezinde hayata ge\u00e7irdi\u011fi yapay zek\u00e2 ve otomasyon d\u00f6n\u00fc\u015f\u00fcm\u00fcyle m\u00fc\u015fteri deneyimini daha \u00f6ng\u00f6r\u00fclebilir, ki\u015fiselle\u015ftirilmi\u015f ve proaktif bir yap\u0131ya ta\u015f\u0131d\u0131.<\/p>\n","protected":false},"author":1,"featured_media":25159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-25158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25158"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25158\/revisions"}],"predecessor-version":[{"id":25160,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25158\/revisions\/25160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/25159"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}