{"id":25581,"date":"2026-07-30T08:58:19","date_gmt":"2026-07-30T08:58:19","guid":{"rendered":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/07\/30\/turkiyenin-en-saygin-odulleri-itibar-zirvesinde-sahiplerini-bulacak\/"},"modified":"2026-07-30T08:58:20","modified_gmt":"2026-07-30T08:58:20","slug":"turkiyenin-en-saygin-odulleri-itibar-zirvesinde-sahiplerini-bulacak","status":"publish","type":"post","link":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/07\/30\/turkiyenin-en-saygin-odulleri-itibar-zirvesinde-sahiplerini-bulacak\/","title":{"rendered":"T\u00fcrkiye\u2019nin En Sayg\u0131n \u00d6d\u00fclleri, \u0130tibar Zirvesi\u2019nde Sahiplerini Bulacak!"},"content":{"rendered":"<p> T\u00fcrkiye\u2019de kurumlar\u0131n toplum nezdindeki ger\u00e7ek itibar\u0131n\u0131 \u00f6l\u00e7en yeni bir ara\u015ft\u0131rma, bu y\u0131l ilk kez hayata ge\u00e7iriliyor.\u00a0<strong>MediaCat\u00a0<\/strong>ve\u00a0<strong>Veri Enstit\u00fcs\u00fc<\/strong>\u00a0i\u015fbirli\u011fiyle ger\u00e7ekle\u015ftirilen T\u00fcrkiye\u00a0<strong>\u0130tibar Ara\u015ft\u0131rmas\u0131<\/strong>\u2019n\u0131n sonu\u00e7lar\u0131,\u00a0<strong>24 Eyl\u00fcl 2026<\/strong>\u2019da\u00a0<strong>Hilton Istanbul Bosphorus<\/strong>\u2019ta d\u00fczenlenecek \u0130tibar \u00d6d\u00fclleri\u2019nde a\u00e7\u0131klanacak.<\/p>\n<p>\u0130tibar Ara\u015ft\u0131rmas\u0131n\u0131 farkl\u0131 k\u0131lan en \u00f6nemli unsur, sonu\u00e7lar\u0131n ba\u011f\u0131ms\u0131z ve \u015feffaf bir ara\u015ft\u0131rma metodolojisine dayanmas\u0131. Ara\u015ft\u0131rma, haz\u0131r marka listeleri yerine a\u00e7\u0131k u\u00e7lu sorular kullanarak t\u00fcketicilerin her sekt\u00f6rde ak\u0131llar\u0131na ilk gelen kurumlar\u0131 belirliyor. B\u00f6ylece markalar\u0131n listelerde yer ald\u0131klar\u0131 i\u00e7in de\u011fil, ger\u00e7ekten zihinlerde yer ettikleri i\u00e7in \u00f6ne \u00e7\u0131kmalar\u0131 sa\u011flan\u0131yor.<\/p>\n<p>\u0130kinci a\u015famada ise finalist markalar farkl\u0131 bir kat\u0131l\u0131mc\u0131 grubu taraf\u0131ndan g\u00fcven, sayg\u0131, kalite ve sosyal sorumluluk boyutlar\u0131nda de\u011ferlendiriliyor. \u0130ki a\u015famal\u0131 bu model sayesinde her markan\u0131n nihai itibar skoru, yaln\u0131zca bilinirli\u011fini de\u011fil toplumdaki alg\u0131s\u0131n\u0131n niteli\u011fini de yans\u0131t\u0131yor.<\/p>\n<h2>\u0130tibar tek boyutlu de\u011fil<\/h2>\n<p>Ara\u015ft\u0131rman\u0131n ortaya koydu\u011fu puanlama sistemi, ayn\u0131 toplam skora sahip iki markan\u0131n farkl\u0131 g\u00fc\u00e7l\u00fc y\u00f6nlere sahip olabilece\u011fini de g\u00f6steriyor. Bir marka g\u00fcven alg\u0131s\u0131yla \u00f6ne \u00e7\u0131karken, bir di\u011feri sosyal sorumluluk ya da kalite performans\u0131yla ayn\u0131 ba\u015far\u0131ya ula\u015fabiliyor. Bu y\u00f6n\u00fcyle \u00e7al\u0131\u015fma, klasik s\u0131ralamalar\u0131n \u00f6tesine ge\u00e7erek kurumlara itibarlar\u0131n\u0131n hangi alanlarda g\u00fc\u00e7lendi\u011fini g\u00f6steren stratejik bir veri seti sunuyor.<\/p>\n<p>T\u00fcrkiye\u2019yi temsil eden toplam 6 bin 400 kat\u0131l\u0131mc\u0131yla y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma; bankac\u0131l\u0131ktan otomotive, e-ticaretten sigortaya, GSM\u2019den market ve holdinglere kadar 10 sekt\u00f6r\u00fc kaps\u0131yor. Her marka yaln\u0131zca kendi sekt\u00f6r\u00fcndeki rakipleriyle de\u011ferlendiriliyor ve sekt\u00f6r\u00fcn\u00fcn en y\u00fcksek puan\u0131na ula\u015fan kurum \u0130tibar \u00d6d\u00fcl\u00fc\u2019n\u00fcn sahibi oluyor.<\/p>\n<h2>\u00d6d\u00fcllerin arkas\u0131nda ara\u015ft\u0131rma var<\/h2>\n<p>\u0130tibar \u00d6d\u00fclleri, tek seferlik bir ba\u015far\u0131y\u0131 \u00f6d\u00fcllendirmenin \u00f6tesinde, T\u00fcrkiye\u2019de itibar\u0131n y\u0131llar i\u00e7inde izlenebilece\u011fi s\u00fcrd\u00fcr\u00fclebilir bir \u00f6l\u00e7\u00fcm sisteminin ilk ad\u0131m\u0131n\u0131 olu\u015fturuyor. Ara\u015ft\u0131rman\u0131n her y\u0131l tekrarlanmas\u0131yla birlikte kurumlar, itibar performanslar\u0131n\u0131 zaman i\u00e7inde kar\u015f\u0131la\u015ft\u0131rabilecek ve geli\u015fim alanlar\u0131n\u0131 somut veriler \u00fczerinden takip edebilecek.<\/p>\n<p>\u0130tibar \u00d6d\u00fclleri, 24 Eyl\u00fcl 2026\u2019da Hilton Istanbul Bosphorus\u2019ta d\u00fczenlenecek \u0130tibar Zirvesi kapsam\u0131nda sahiplerini bulacak. Zirvede ara\u015ft\u0131rman\u0131n bulgular\u0131 uzmanlar taraf\u0131ndan de\u011ferlendirilecek, g\u00fcven, kurumsal sayg\u0131nl\u0131k ve toplumsal me\u015fruiyet \u00fczerine ger\u00e7ekle\u015ftirilecek oturumlarla T\u00fcrkiye\u2019de itibar y\u00f6netiminin gelece\u011fi tart\u0131\u015f\u0131lacak.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de kurumlar\u0131n toplum nezdindeki ger\u00e7ek itibar\u0131n\u0131 \u00f6l\u00e7en yeni bir ara\u015ft\u0131rma, bu y\u0131l ilk kez hayata ge\u00e7iriliyor.<\/p>\n","protected":false},"author":1,"featured_media":25582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-25581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25581"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25581\/revisions"}],"predecessor-version":[{"id":25583,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25581\/revisions\/25583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/25582"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}