{"id":26472,"date":"2026-08-04T09:01:01","date_gmt":"2026-08-04T09:01:01","guid":{"rendered":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/08\/04\/mastercard-yapay-zekada-gercek-deger-operasyonel-mukemmellik-ile-yaratiliyor\/"},"modified":"2026-08-04T09:01:02","modified_gmt":"2026-08-04T09:01:02","slug":"mastercard-yapay-zekada-gercek-deger-operasyonel-mukemmellik-ile-yaratiliyor","status":"publish","type":"post","link":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/08\/04\/mastercard-yapay-zekada-gercek-deger-operasyonel-mukemmellik-ile-yaratiliyor\/","title":{"rendered":"Mastercard: Yapay Zek\u00e2da Ger\u00e7ek De\u011fer, Operasyonel M\u00fckemmellik ile Yarat\u0131l\u0131yor"},"content":{"rendered":"<p> Yapay zek\u00e2 d\u00fcnyas\u0131nda her g\u00fcn yeni bir teknolojik k\u0131r\u0131lma ve heyecan verici demolarla kar\u015f\u0131la\u015f\u0131lsa da, finans ve\u00a0\u00f6deme sistemleri gibi kritik sekt\u00f6rler i\u00e7in as\u0131l s\u0131nav, bu teknolojinin ekonomilerin dayand\u0131\u011f\u0131 sistemlerde kusursuz bir \u015fekilde \u00e7al\u0131\u015ft\u0131r\u0131lmas\u0131yla ba\u015fl\u0131yor.\u00a0Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich; yapay zek\u00e2n\u0131n ger\u00e7ek potansiyelinin ancak y\u00fcksek operasyonel standartlar ve \u00f6l\u00e7eklenebilirlikle hayata ge\u00e7irilebilece\u011fini vurgulad\u0131.<\/p>\n<p>Ulrich, bankalar ve\u00a0\u00f6deme kurulu\u015flar\u0131 i\u00e7in yapay zek\u00e2 kullan\u0131m\u0131nda\u00a0\u201ch\u0131zl\u0131 hareket et ve hatay\u0131 sonra d\u00fczelt\u201d anlay\u0131\u015f\u0131na yer olmad\u0131\u011f\u0131n\u0131 belirtti. Yapay zek\u00e2;\u00a0\u00f6deme onaylar\u0131, doland\u0131r\u0131c\u0131l\u0131k tespiti veya risk y\u00f6netimi gibi alanlarda devreye girdi\u011finde, kararlar\u0131n geri al\u0131namayaca\u011f\u0131n\u0131 ve g\u00fcvenin bir kez kaybedildi\u011finde geri kazan\u0131lmas\u0131n\u0131n zor oldu\u011funu ifade etti.<\/p>\n<p><strong>Yapay zekay\u0131 kutlamak kolay, y\u00fcr\u00fctmek zordur<\/strong><\/p>\n<p>Yapay zek\u00e2n\u0131n ticari sistemlerin merkezinde s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde konumland\u0131r\u0131lmas\u0131 i\u00e7in\u00a0d\u00f6rt ana stratejik alana dikkat \u00e7eken Greg Ulrich, organizasyon yap\u0131s\u0131 ve standartlar\u0131n\u00a0\u00f6nemini \u015fu s\u00f6zlerle ifade etti:\u00a0\u201cStandartlar\u0131n olmad\u0131\u011f\u0131 bir yerinden y\u00f6netim risk yarat\u0131r, i\u015f birimlerine yak\u0131nl\u0131\u011f\u0131n olmad\u0131\u011f\u0131 bir merkezile\u015fme ise yarat\u0131lan etkinin h\u0131z\u0131n\u0131 yava\u015flat\u0131r. Aradaki dengeyi kurmak hayati\u00a0\u00f6nem ta\u015f\u0131yor. Yapay zek\u00e2 olgunlu\u011fu; sadece veri bilimcileriyle de\u011fil, modellerin ger\u00e7ek d\u00fcnyada nas\u0131l davrand\u0131\u011f\u0131n\u0131 anlayan m\u00fchendisler, \u00fcr\u00fcn liderleri ve operat\u00f6rlerle birlikte in\u015fa edilir.\u201d<\/p>\n<p><strong>\u0130novasyonda\u00a0<\/strong><strong>\u00f6<\/strong><strong>ncelik: En y\u00fcksek de\u011fer ve ger\u00e7ek ihtiya\u00e7<\/strong><\/p>\n<p>Mastercard, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131 m\u00fc\u015fterileri i\u00e7in yeni yetkinlikler olu\u015fturmaya ve \u00e7al\u0131\u015fanlar\u0131n\u0131n verimlili\u011fini art\u0131rmaya odakl\u0131yor. \u015eirket; bankalar ve perakendeciler i\u00e7in yapay zek\u00e2 asistanl\u0131 ticaret teknolojileri, ki\u015fiselle\u015ftirme ara\u00e7lar\u0131 ve devasa veri setlerine dayal\u0131 doland\u0131r\u0131c\u0131l\u0131k \u00e7\u00f6z\u00fcmleri geli\u015ftirirken; kendi \u00e7al\u0131\u015fanlar\u0131 i\u00e7in de yapay zek\u00e2 destekli kodlama asistanlar\u0131 ve m\u00fc\u015fteri destek ara\u00e7lar\u0131n\u0131 devreye al\u0131yor.\u00a0Ulrich, teknolojinin ana operasyonlara g\u00fcvenle entegre edilmesinin, finans kurumlar\u0131 i\u00e7in en \u00f6nemli inovasyon kriteri oldu\u011funu vurguluyor.<\/p>\n<p><strong>G\u00fcven in\u015fa etmenin ilk ve en \u00f6nemli ad\u0131m\u0131 olarak \u015feffafl\u0131\u011f\u0131 merkeze al\u0131yoruz.<\/strong><\/p>\n<p>Finansal hizmetlerde g\u00fcvenin pazarl\u0131k konusu edilemeyece\u011fini hat\u0131rlatan Ulrich,\u00a0\u015feffafl\u0131k ve y\u00f6neti\u015fim konusundaki yakla\u015f\u0131m\u0131n\u0131 ise \u015f\u00f6yle\u00a0\u00f6zetledi:\u00a0\u201cY\u00f6neti\u015fim; yapay zek\u00e2n\u0131n \u00f6l\u00e7eklenebilirli\u011fini ve sorumluluk bilincini en ba\u015ftan sa\u011flayan, projenin her evresine n\u00fcfuz etmi\u015f temel bir g\u00fc\u00e7t\u00fcr.\u00a0Bir\u00e7ok ki\u015fi y\u00f6neti\u015fimin s\u00fcre\u00e7leri yava\u015flatt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr; oysa bizim deneyimimiz tam tersini g\u00f6steriyor. Yerle\u015fik bir y\u00f6neti\u015fim yap\u0131s\u0131 oldu\u011funda, ekipler sadece inovasyona ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 \u00e7\u00f6zmeye odaklanabilirler.\u201d<\/p>\n<p><strong>Ba\u015far\u0131, y\u0131llar\u0131n disiplinli \u00e7al\u0131\u015fmas<\/strong><strong>\u0131n\u0131n \u00fcr\u00fcn\u00fcd\u00fcr<\/strong><\/p>\n<p>Mastercard\u2019\u0131n k\u0131sa s\u00fcre\u00a0\u00f6nce Fast Company taraf\u0131ndan Uygulamal\u0131 Yapay Zek\u00e2 alan\u0131nda lider olarak tan\u0131mlanmas\u0131 ve Evident \u00d6deme Yapay Zek\u00e2 Endeksi\u2019nde en \u00fcst s\u0131ralarda yer almas\u0131, \u015firketin uzun vadeli stratejisinin bir yans\u0131mas\u0131 olarak g\u00f6r\u00fcl\u00fcyor. Ulrich\u2019e g\u00f6re bu\u00a0\u00f6d\u00fcller, sadece bug\u00fcn\u00fcn de\u011fil, y\u0131llard\u0131r s\u00fcregelen veri temelli disiplinin ve doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadele odakl\u0131 vizyonun bir sonucu.<\/p>\n<p>Mastercard; yeni temel yapay zek\u00e2 modelleri, Mastercard Agent Suite ve karar alma s\u00fcre\u00e7lerine yapay zek\u00e2y\u0131 dahil eden Virtual C-Suite gibi uygulamalarla, bu teknolojiyi teoriden prati\u011fe d\u00f6kmeye ve her bir i\u015flemde g\u00fcven in\u015fa etmeye devam ediyor. Ulrich\u2019in ifadesiyle:\u00a0\u201cModeller iyile\u015fecek, yetenekler geni\u015fleyecektir. As\u0131l\u00a0\u00f6nemli olan, kurdu\u011fumuz sistemlerin her bir i\u015flemde ve her bir kararda g\u00fcven kazanmaya devam etmesidir.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yapay zek\u00e2 d\u00fcnyas\u0131nda her g\u00fcn yeni bir teknolojik k\u0131r\u0131lma ve heyecan verici demolarla kar\u015f\u0131la\u015f\u0131lsa da, finans ve\u00a0\u00f6deme sistemleri gibi kritik sekt\u00f6rler i\u00e7in as\u0131l s\u0131nav, bu teknolojinin ekonomilerin dayand\u0131\u011f\u0131 sistemlerde kusursuz bir \u015fekilde \u00e7al\u0131\u015ft\u0131r\u0131lmas\u0131yla ba\u015fl\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":26473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-26472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/26472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=26472"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/26472\/revisions"}],"predecessor-version":[{"id":26474,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/26472\/revisions\/26474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/26473"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=26472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=26472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=26472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}