Dijital d\u00fcnyada bir \u015fark\u0131y\u0131 yay\u0131nlamak, yeni bir \u00fcr\u00fcn\u00fc piyasaya \u00e7\u0131karmak ya da bir projeyi hayata ge\u00e7irmek art\u0131k g\u00f6r\u00fcn\u00fcr olmak i\u00e7in tek ba\u015f\u0131na yeterli de\u011fil. De\u011fi\u015fen ileti\u015fim al\u0131\u015fkanl\u0131klar\u0131yla birlikte ba\u011f\u0131ms\u0131z sanat\u00e7\u0131lar ve markalar; bas\u0131n, radyo ve dijital reklam\u0131 birlikte kullanan yeni nesil PR modellerine y\u00f6neliyor. BultenYolla.com ise bas\u0131n b\u00fclteni da\u011f\u0131t\u0131m\u0131ndan Radyo PR\u2019a, YouTube Ads \u00e7al\u0131\u015fmalar\u0131ndan farkl\u0131 medya \u00e7\u00f6z\u00fcmlerine uzanan yap\u0131s\u0131yla bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn dikkat \u00e7eken platformlar\u0131ndan biri olmay\u0131 hedefliyor.<\/p>\n
Dijitalle\u015fme, i\u00e7erik \u00fcretme ve yay\u0131nlama imkanlar\u0131n\u0131 hi\u00e7 olmad\u0131\u011f\u0131 kadar eri\u015filebilir hale getirdi. Bug\u00fcn ba\u011f\u0131ms\u0131z bir m\u00fczisyen \u015fark\u0131s\u0131n\u0131 d\u00fcnyan\u0131n bir\u00e7ok noktas\u0131ndaki dinleyicilere sunabiliyor; bir giri\u015fimci yeni \u00fcr\u00fcn\u00fcn\u00fc do\u011frudan t\u00fcketiciyle bulu\u015fturabiliyor, ba\u011f\u0131ms\u0131z bir film ekibi projesini dijital platformlar \u00fczerinden geni\u015f kitlelere ta\u015f\u0131yabiliyor.<\/p>\n
Ancak imkanlar\u0131n artmas\u0131 beraberinde daha b\u00fcy\u00fck bir rekabeti de getirdi. Art\u0131k as\u0131l mesele yaln\u0131zca yay\u0131nlamak de\u011fil, fark edilmek.<\/strong><\/p>\n Bu de\u011fi\u015fim, profesyonel PR \u00e7al\u0131\u015fmalar\u0131n\u0131n da yeniden \u015fekillenmesine neden oluyor. Warble Group \u00e7at\u0131s\u0131 alt\u0131nda faaliyet g\u00f6steren BultenYolla.com, \u00f6zellikle ba\u011f\u0131ms\u0131z sanat\u00e7\u0131lar, markalar, \u015firketler ve proje sahipleri i\u00e7in geleneksel medya ile dijital ileti\u015fim ara\u00e7lar\u0131n\u0131 bir araya getiren bir yap\u0131 olu\u015fturuyor.<\/p>\n Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en yo\u011fun hissedildi\u011fi alanlardan biri m\u00fczik sekt\u00f6r\u00fc.<\/p>\n Dijital m\u00fczik da\u011f\u0131t\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131yla ba\u011f\u0131ms\u0131z sanat\u00e7\u0131lar\u0131n eserlerini yay\u0131nlamas\u0131 kolayla\u015f\u0131rken, ayn\u0131 zamanda yeni \u00e7\u0131kan \u015fark\u0131lar aras\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fck rekabeti de b\u00fcy\u00fcd\u00fc.<\/p>\n Bu nedenle sanat\u00e7\u0131lar i\u00e7in yeni bir \u015fark\u0131n\u0131n tan\u0131t\u0131m s\u00fcreci art\u0131k yaln\u0131zca dijital m\u00fczik platformlar\u0131 ve sosyal medya payla\u015f\u0131mlar\u0131ndan olu\u015fmuyor.<\/p>\n Bas\u0131n b\u00fclteni da\u011f\u0131t\u0131m\u0131, Radyo PR, YouTube Ads, dijital medya ve farkl\u0131 PR \u00e7al\u0131\u015fmalar\u0131<\/strong> ayn\u0131 projenin birbirini destekleyen par\u00e7alar\u0131 haline gelebiliyor.<\/p>\n BultenYolla.com da m\u00fczik projelerinin farkl\u0131 ileti\u015fim kanallar\u0131n\u0131 tek noktadan de\u011ferlendirebilmesine y\u00f6nelik bir model sunuyor. Platformun mevcut hizmet yap\u0131s\u0131nda b\u00fclten servisi, Radyo PR, TV PR, YouTube reklamlar\u0131 ve sosyal medya reklam \u00e7al\u0131\u015fmalar\u0131 bulunuyor.<\/p>\n Platformun hedefledi\u011fi alan yaln\u0131zca m\u00fczik sekt\u00f6r\u00fcyle s\u0131n\u0131rl\u0131 de\u011fil.<\/p>\n Yeni bir \u015fark\u0131 veya klibin yan\u0131 s\u0131ra film projeleri, k\u0131sa filmler, tiyatro oyunlar\u0131, markalar, \u015firketler, \u00fcr\u00fcnler, giri\u015fimler ve farkl\u0131 sekt\u00f6rlerdeki projeler<\/strong> de do\u011fru bir haber de\u011feri olu\u015fturuldu\u011funda bas\u0131n ileti\u015fiminin konusu olabiliyor.<\/p>\n Buradaki \u00f6nemli nokta ise do\u011frudan reklam dili kullanmak yerine ger\u00e7ek bir geli\u015fmenin haber format\u0131nda anlat\u0131lmas\u0131.<\/p>\n Yeni bir \u00fcr\u00fcn\u00fcn neden geli\u015ftirildi\u011fi, bir \u015firketin ger\u00e7ekle\u015ftirdi\u011fi yat\u0131r\u0131m, yeni bir i\u015f birli\u011fi, bir filmin \u00e7ekim s\u00fcreci, tiyatro oyununun pr\u00f6miyeri veya bir sanat\u00e7\u0131n\u0131n yeni projesi farkl\u0131 haber hik\u00e2yelerine d\u00f6n\u00fc\u015febiliyor.<\/p>\n BultenYolla.com’un b\u00fclten servisindeki yakla\u015f\u0131m\u0131 da i\u00e7eri\u011fin profesyonel haber format\u0131na haz\u0131rlanmas\u0131 ve ard\u0131ndan medya kanallar\u0131na da\u011f\u0131t\u0131lmas\u0131 \u00fczerine kurulu. Platform ayr\u0131ca da\u011f\u0131t\u0131m sonras\u0131nda medya yans\u0131malar\u0131n\u0131n raporlanmas\u0131n\u0131 da \u00e7al\u0131\u015fma s\u00fcrecinin bir par\u00e7as\u0131 olarak tan\u0131ml\u0131yor.<\/p>\n Streaming servisleri m\u00fczik t\u00fcketiminde b\u00fcy\u00fck bir alan olu\u015fturmas\u0131na ra\u011fmen radyo, sanat\u00e7\u0131lar\u0131n farkl\u0131 dinleyici gruplar\u0131na ula\u015fabilece\u011fi mecralardan biri olmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n BultenYolla.com’un m\u00fczik alan\u0131nda geli\u015ftirdi\u011fi \u00e7al\u0131\u015fma ba\u015fl\u0131klar\u0131ndan biri de Radyo PR<\/strong>.<\/p>\n Radyo \u00e7al\u0131\u015fmalar\u0131nda \u015fark\u0131n\u0131n yaln\u0131zca istasyonlara ula\u015ft\u0131r\u0131lmas\u0131 de\u011fil; m\u00fczik t\u00fcr\u00fc, hedef kitle ve yay\u0131n yap\u0131s\u0131na g\u00f6re de\u011ferlendirilmesi \u00f6nem ta\u015f\u0131yor. Platform da Radyo PR \u00e7al\u0131\u015fmalar\u0131nda sanat\u00e7\u0131 ve projeye g\u00f6re yay\u0131n planlamas\u0131 yap\u0131lmas\u0131n\u0131 \u00e7al\u0131\u015fma modelinin bir par\u00e7as\u0131 olarak tan\u0131ml\u0131yor.<\/p>\n \u00d6zellikle ba\u011f\u0131ms\u0131z sanat\u00e7\u0131lar a\u00e7\u0131s\u0131ndan profesyonel radyo ileti\u015fimine eri\u015fimin kolayla\u015fmas\u0131, ge\u00e7mi\u015fte daha \u00e7ok b\u00fcy\u00fck yap\u0131m \u015firketleriyle ili\u015fkilendirilen PR modellerinin daha geni\u015f bir sanat\u00e7\u0131 kitlesine a\u00e7\u0131lmas\u0131 anlam\u0131na geliyor.<\/p>\n Dijital m\u00fczik tan\u0131t\u0131m\u0131ndaki bir di\u011fer \u00f6nemli alan ise YouTube.<\/p>\n Bir sanat\u00e7\u0131n\u0131n y\u00fcksek b\u00fct\u00e7eli bir klip \u00e7ekmesi, videonun otomatik olarak geni\u015f kitlelere ula\u015fmas\u0131n\u0131 garanti etmiyor. \u00d6zellikle hen\u00fcz b\u00fcy\u00fck bir takip\u00e7i kitlesine sahip olmayan sanat\u00e7\u0131lar i\u00e7in ilk izleyici kitlesine ula\u015fmak ayr\u0131 bir tan\u0131t\u0131m s\u00fcreci gerektirebiliyor.<\/p>\n BultenYolla.com’un hizmetleri aras\u0131nda yer alan YouTube Ads<\/strong> \u00e7al\u0131\u015fmalar\u0131 da bu noktada devreye giriyor.<\/p>\n Google’\u0131n reklam altyap\u0131s\u0131 kullan\u0131larak y\u00fcr\u00fct\u00fclen YouTube kampanyalar\u0131nda klipler belirlenen hedef kitlelere reklam yoluyla ula\u015ft\u0131r\u0131labiliyor. M\u00fczik projesinin hedeflerine g\u00f6re T\u00fcrkiye veya farkl\u0131 \u00fclkelerdeki kullan\u0131c\u0131lar\u0131n hedeflenmesi, yerel ve global tan\u0131t\u0131m stratejilerinin olu\u015fturulmas\u0131na imkan veriyor.<\/p>\n Burada reklam yoluyla ger\u00e7ekle\u015fen g\u00f6r\u00fcnt\u00fclemelerin organik izlenme olarak de\u011ferlendirilmemesi de \u00f6nemli. Temel ama\u00e7 yaln\u0131zca klibin alt\u0131ndaki rakam\u0131 y\u00fckseltmek de\u011fil, videonun ger\u00e7ek kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kmas\u0131n\u0131 sa\u011flamak.<\/p>\n \u00d6zellikle ba\u011f\u0131ms\u0131z sanat\u00e7\u0131lar a\u00e7\u0131s\u0131ndan YouTube kanal\u0131n\u0131n art\u0131k bir t\u00fcr dijital vitrine d\u00f6n\u00fc\u015fmesi, kliplerin eri\u015fimini de sanat\u00e7\u0131 ileti\u015fiminin \u00f6nemli par\u00e7alar\u0131ndan biri haline getiriyor.<\/p>\n Yeni PR anlay\u0131\u015f\u0131ndaki temel de\u011fi\u015fikliklerden biri, farkl\u0131 ileti\u015fim ara\u00e7lar\u0131n\u0131n birbirinden ba\u011f\u0131ms\u0131z de\u011ferlendirilmemesi.<\/p>\n \u00d6rne\u011fin yeni bir \u015fark\u0131 i\u00e7in haz\u0131rlanan kampanyada sanat\u00e7\u0131 hakk\u0131nda bas\u0131n b\u00fclteni servis edilirken, ayn\u0131 d\u00f6nemde \u015fark\u0131 i\u00e7in Radyo PR \u00e7al\u0131\u015fmas\u0131 ger\u00e7ekle\u015ftirilebiliyor ve klip YouTube Ads ile yeni kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kar\u0131labiliyor.<\/p>\n B\u00f6ylece ayn\u0131 sanat\u00e7\u0131yla bir kullan\u0131c\u0131 YouTube’da, ba\u015fka bir dinleyici radyoda, bir ba\u015fkas\u0131 ise internet haberlerinde kar\u015f\u0131la\u015fabiliyor.<\/p>\n BultenYolla.com da geleneksel ve dijital medya kanallar\u0131n\u0131 bir araya getiren entegre ileti\u015fim yakla\u015f\u0131m\u0131n\u0131 platformun temel konumland\u0131rmalar\u0131ndan biri olarak tan\u0131ml\u0131yor.<\/p>\n Benzer model markalar a\u00e7\u0131s\u0131ndan da uygulanabiliyor. Bir \u015firketin yeni \u00fcr\u00fcn\u00fc veya projesi yaln\u0131zca reklam kampanyas\u0131yla de\u011fil, haber de\u011feri ta\u015f\u0131yan geli\u015fmeler \u00fczerinden bas\u0131n ileti\u015fimiyle desteklenebiliyor.<\/p>\n Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn PR sekt\u00f6r\u00fcndeki \u00f6nemli sonu\u00e7lar\u0131ndan biri de profesyonel ileti\u015fim ara\u00e7lar\u0131n\u0131n daha geni\u015f bir kesim taraf\u0131ndan kullan\u0131labilir hale gelmesi.<\/p>\n Art\u0131k yaln\u0131zca b\u00fcy\u00fck markalar veya b\u00fcy\u00fck m\u00fczik \u015firketleri de\u011fil; ba\u011f\u0131ms\u0131z sanat\u00e7\u0131lar, yap\u0131mc\u0131lar, y\u00f6netmenler, giri\u015fimciler, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketler ile yeni markalar<\/strong> da profesyonel bas\u0131n ve dijital ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirebiliyor.<\/p>\n BultenYolla.com’un konumland\u0131\u011f\u0131 alan da burada belirginle\u015fiyor: farkl\u0131 b\u00fcy\u00fckl\u00fckteki projelerin ihtiya\u00e7 duyduklar\u0131 ileti\u015fim ara\u00e7lar\u0131na tek platform \u00fczerinden ula\u015fabilmesi.<\/p>\n Platform, kendi vizyonunu da geleneksel ve dijital medya aras\u0131nda entegrasyon kurarak ileti\u015fimi daha eri\u015filebilir ve y\u00f6netilebilir hale getirmek \u00fczerine tan\u0131ml\u0131yor.<\/p>\n Dijitalle\u015fme sanat\u00e7\u0131lara, giri\u015fimcilere ve markalara ge\u00e7mi\u015fte sahip olmad\u0131klar\u0131 yay\u0131n imkanlar\u0131n\u0131 sundu. Ancak ayn\u0131 imkanlar\u0131n milyonlarca i\u00e7erik \u00fcreticisine a\u00e7\u0131lmas\u0131, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc yeni d\u00f6nemin en \u00f6nemli rekabet alanlar\u0131ndan biri haline getirdi.<\/p>\n Bu nedenle ba\u011f\u0131ms\u0131z bir sanat\u00e7\u0131 i\u00e7in \u015fark\u0131y\u0131 yay\u0131nlamak, bir y\u00f6netmen i\u00e7in filmi tamamlamak veya bir marka i\u00e7in \u00fcr\u00fcn\u00fc piyasaya \u00e7\u0131karmak art\u0131k ileti\u015fim s\u00fcrecinin sonu de\u011fil; \u00e7o\u011fu zaman ba\u015flang\u0131c\u0131.<\/p>\n BultenYolla.com’un bas\u0131n b\u00fclteni da\u011f\u0131t\u0131m\u0131, Radyo PR, TV PR ve dijital reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 ayn\u0131 yap\u0131 alt\u0131nda toplamas\u0131 da PR sekt\u00f6r\u00fcndeki bu de\u011fi\u015fimin bir yans\u0131mas\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/strong><\/p>\n Yeni d\u00f6nemde fark\u0131 yaratan unsur yaln\u0131zca iyi bir proje \u00fcretmek de\u011fil; o projeyi do\u011fru hik\u00e2yeyle, do\u011fru mecrada ve do\u011fru kitleyle bulu\u015fturabilmek.<\/strong><\/p>\n \u00a0<\/p>\n BultenYolla.com, Warble Group \u00e7at\u0131s\u0131 alt\u0131nda faaliyet g\u00f6steren<\/strong>, profesyonel PR ve medya hizmetlerini dijital ortamda daha eri\u015filebilir hale getirmek amac\u0131yla geli\u015ftirilen bir ileti\u015fim platformudur. Sanat\u00e7\u0131lar, markalar, \u015firketler ve farkl\u0131 alanlarda proje \u00fcreten ki\u015fi ve kurumlara y\u00f6nelik bas\u0131n b\u00fclteni haz\u0131rlama ve da\u011f\u0131t\u0131m\u0131n\u0131n yan\u0131 s\u0131ra Radyo PR, TV PR, YouTube Ads ve farkl\u0131 dijital tan\u0131t\u0131m \u00e7\u00f6z\u00fcmleri sunmaktad\u0131r.<\/p>\n M\u00fczikten sinemaya, k\u0131sa film ve tiyatro projelerinden marka ve \u00fcr\u00fcn lansmanlar\u0131na, kurumsal geli\u015fmelerden yeni giri\u015fimlere kadar geni\u015f bir alanda faaliyet g\u00f6steren BultenYolla.com; projelerin niteli\u011fine ve hedef kitlesine g\u00f6re bas\u0131n, radyo ve dijital kanallar\u0131 bir araya getiren b\u00fct\u00fcnle\u015fik ileti\u015fim modelleri geli\u015ftirmeyi ama\u00e7lamaktad\u0131r.<\/p>\n Warble Medya LTD, Warble Group b\u00fcnyesinde faaliyet g\u00f6steren Birle\u015fik Krall\u0131k merkezli medya, m\u00fczik ve ileti\u015fim \u015firketidir.<\/strong> Sanat\u00e7\u0131lar, markalar ve kurumsal projeler i\u00e7in bas\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131, PR, dijital PR, Radyo PR, m\u00fczik tan\u0131t\u0131m\u0131 ve medya ileti\u015fimi alanlar\u0131nda \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmektedir.<\/p>\n T\u00fcrkiye’de tan\u0131nm\u0131\u015f isimlerin yan\u0131 s\u0131ra ba\u011f\u0131ms\u0131z sanat\u00e7\u0131larla da \u00e7al\u0131\u015fan Warble Medya; m\u00fczik ve e\u011flence sekt\u00f6r\u00fcndeki deneyimini geleneksel medya, dijital yay\u0131nc\u0131l\u0131k ve yeni nesil ileti\u015fim kanallar\u0131yla bir araya getirerek sanat\u00e7\u0131 ve projelere b\u00fct\u00fcnle\u015fik ileti\u015fim deste\u011fi sunmaktad\u0131r.<\/p>\n<\/section>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Dijital d\u00fcnyada bir \u015fark\u0131y\u0131 yay\u0131nlamak, yeni bir \u00fcr\u00fcn\u00fc piyasaya \u00e7\u0131karmak ya da bir projeyi hayata ge\u00e7irmek art\u0131k g\u00f6r\u00fcn\u00fcr olmak i\u00e7in tek ba\u015f\u0131na yeterli de\u011fil.<\/p>\n","protected":false},"author":1,"featured_media":27418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-27417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/27417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=27417"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/27417\/revisions"}],"predecessor-version":[{"id":27419,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/27417\/revisions\/27419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/27418"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=27417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=27417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=27417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u015eark\u0131y\u0131 yay\u0131nlamak art\u0131k tan\u0131t\u0131m\u0131n sonu de\u011fil, ba\u015flang\u0131c\u0131<\/h3>\n
BultenYolla.com ile haber \u00e7al\u0131\u015fmalar\u0131 m\u00fczi\u011fin d\u0131\u015f\u0131na \u00e7\u0131k\u0131yor<\/h3>\n
Radyolarda yer almak isteyen ba\u011f\u0131ms\u0131z sanat\u00e7\u0131lar i\u00e7in yeni model<\/h3>\n
YouTube’da art\u0131k klibi y\u00fcklemek de\u011fil, izleyiciye ula\u015ft\u0131rmak konu\u015fuluyor<\/h3>\n
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Ba\u011f\u0131ms\u0131z projelerin profesyonel PR’a eri\u015fimi kolayla\u015f\u0131yor<\/h3>\n
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Warble Medya Hakk\u0131nda<\/h3>\n