En sevilen dijital banka olma hedefiyle ilerleyen ING T\u00fcrkiye, s\u00fcrd\u00fcr\u00fclebilirlik stratejisi kapsam\u0131nda finansal sa\u011fl\u0131\u011fa katk\u0131 sunmak amac\u0131yla NielsenIQ i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi T\u00fcrkiye’nin Tasarruf E\u011filimleri Ara\u015ft\u0131rmas\u0131’n\u0131n 2026 y\u0131l\u0131 ikinci \u00e7eyrek sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye’de tasarruf sahipli\u011fi oran\u0131 y\u00fczde 54 seviyesine y\u00fckselirken, tasarruf sahibi kad\u0131nlar\u0131n oran\u0131 5 puan art\u0131\u015f g\u00f6stererek yakla\u015f\u0131k y\u00fczde 60 ile \u015fimdiye kadarki en y\u00fcksek seviyesine ula\u015ft\u0131. D\u00fczenli tasarruf yapt\u0131\u011f\u0131n\u0131 belirtenlerin oran\u0131 y\u00fczde 82 oldu.\u00a0<\/p>\n
Ara\u015ft\u0131rmaya g\u00f6re tasarruf yapman\u0131n en \u00f6nemli nedeni y\u00fczde 34 ile gelece\u011fe yat\u0131r\u0131m yapmak olurken, y\u00fczde 26 ile beklenmedik risklere kar\u015f\u0131 g\u00fcvence olu\u015fturma ihtiyac\u0131 ikinci s\u0131rada yer ald\u0131. \u00a0D\u00fczenli tasarruf yapanlar\u0131n \u00fc\u00e7te birinden fazlas\u0131, gelirlerinin y\u00fczde 10 ila y\u00fczde 20’si aras\u0131nda bir k\u0131sm\u0131n\u0131 birikime ay\u0131rd\u0131\u011f\u0131n\u0131 belirtti. Tasarrufu bulunmayanlar\u0131n y\u00fczde 23’\u00fc yak\u0131n gelecekte birikim yapmay\u0131 planlad\u0131\u011f\u0131n\u0131 ifade etti. Tasarrufu olmayan ki\u015filer aras\u0131nda gelecekte tasarruf yapmay\u0131 planlayan kad\u0131nlar\u0131n oran\u0131 y\u00fczde 30 ile erkeklerden 11 puan daha y\u00fcksek \u00f6l\u00e7\u00fcl\u00fcrken, tasarruf yapma plan\u0131n\u0131n en g\u00fc\u00e7l\u00fc oldu\u011fu ya\u015f grubu y\u00fczde 29 ile 25-44 ya\u015f aral\u0131\u011f\u0131 olarak \u00f6ne \u00e7\u0131kt\u0131.\u00a0<\/p>\n
Tasarruf sahipleri iki farkl\u0131 ara\u00e7 kullan\u0131yor<\/strong><\/p>\n Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re tasarruf sahipleri ortalama iki farkl\u0131 tasarruf arac\u0131 kullanmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Bu \u00e7eyrekte ilk s\u0131ray\u0131 4 puan d\u00fc\u015f\u00fc\u015fe ra\u011fmen y\u00fczde 40 ile yast\u0131k alt\u0131 alt\u0131n ve de\u011ferli madenler ald\u0131. Yast\u0131k alt\u0131 d\u00f6viz ve TL nakit y\u00fczde 38 ile ikinci s\u0131rada yer al\u0131rken, alt\u0131n ve di\u011fer de\u011ferli maden hesaplar\u0131 y\u00fczde 24 ile \u00f6ne \u00e7\u0131kan yat\u0131r\u0131m ara\u00e7lar\u0131 aras\u0131nda bulundu. TL vadeli hesaplar\u0131n tercih edilme oran\u0131 y\u00fczde 23 olurken, hisse senedi ve borsa yat\u0131r\u0131mlar\u0131 y\u00fczde 17 seviyesinde ger\u00e7ekle\u015fti.<\/p>\n Ya\u015f gruplar\u0131 baz\u0131nda incelendi\u011finde, 45-54 ya\u015f aral\u0131\u011f\u0131ndaki bireylerin yast\u0131k alt\u0131 d\u00f6viz ve TL tercihinde y\u00fczde 39 ile \u00f6nceki d\u00f6neme g\u00f6re 13 puanl\u0131k d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcl\u00fcrken, ayn\u0131 ya\u015f grubunda y\u00fczde 30 ile TL vadeli hesap tercihinin 4 puan artt\u0131\u011f\u0131 g\u00f6zlendi. Gen\u00e7 yat\u0131r\u0131mc\u0131lar aras\u0131nda ise alt\u0131n ve di\u011fer de\u011ferli maden hesaplar\u0131na y\u00f6nelimin g\u00fc\u00e7lendi\u011fi dikkat \u00e7ekti. 18-24 ya\u015f grubunda bu \u00fcr\u00fcnleri tercih edenlerin oran\u0131 y\u00fczde 34 ile 7 puan y\u00fckselirken, ayn\u0131 tasarruf arac\u0131n\u0131 yast\u0131k alt\u0131nda tutmay\u0131 tercih edenlerin oran\u0131 y\u00fczde 30 ile 6 puan geriledi. Ara\u015ft\u0131rma ayr\u0131ca kad\u0131nlar\u0131n yast\u0131k alt\u0131 alt\u0131n, d\u00f6viz ve TL ara\u00e7lar\u0131n\u0131 erkeklerden daha fazla tercih etti\u011fini ortaya koyarken; erkeklerin hisse senedi ve borsa, fon, d\u00f6viz vadeli hesaplar\u0131, kripto varl\u0131klar, ara\u00e7, emlak ve kat\u0131l\u0131m hesaplar\u0131 gibi daha \u00e7e\u015fitli yat\u0131r\u0131m ara\u00e7lar\u0131na y\u00f6neldi\u011fini g\u00f6sterdi.<\/p>\n Orta vadeli getiri beklentisi g\u00fc\u00e7leniyor<\/strong><\/p>\n Tasarruf sahiplerinin getiri beklentileri incelendi\u011finde, orta vadeli getiri beklentisinin \u00f6nceki d\u00f6neme g\u00f6re 9 puan artarak y\u00fczde 51’e y\u00fckseldi\u011fi g\u00f6r\u00fcld\u00fc. B\u00f6ylece tasarruf sahibi her iki ki\u015fiden birinin getiri beklentisinin orta vadeli oldu\u011fu belirlendi. Uzun vadeli getiri beklentisi ise \u00f6nceki d\u00f6neme g\u00f6re 7 puan gerilemesine ra\u011fmen toplam beklentilerin y\u00fczde 38’ini olu\u015fturmaya devam etti.<\/p>\n Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 37’si yat\u0131r\u0131m \u00fcr\u00fcnleri konusunda kendini bilgili buluyor<\/strong><\/p>\n Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n 10 ki\u015fiden 9’unun son bir ay i\u00e7inde internet veya mobil bankac\u0131l\u0131k hizmetlerinden yararland\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Yat\u0131r\u0131m ve birikim \u00fcr\u00fcnleri konusunda bilgili oldu\u011funu belirtenlerin oran\u0131 y\u00fczde 37 seviyesinde ger\u00e7ekle\u015firken, bu oran erkeklerde y\u00fczde 42 ile kad\u0131nlara g\u00f6re 9 puan daha y\u00fcksek \u00f6l\u00e7\u00fcld\u00fc. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 35’i finansal kararlar\u0131ndan tek ba\u015f\u0131na sorumlu oldu\u011funu belirtirken, y\u00fczde 56\u2019s\u0131n\u0131n finansal kararlar\u0131n\u0131 ba\u015fkalar\u0131 ile ald\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Her zaman ayl\u0131k b\u00fct\u00e7e takibi yapt\u0131\u011f\u0131n\u0131 ifade edenlerin oran\u0131 ise y\u00fczde 23 ile \u00f6nceki d\u00f6neme g\u00f6re 6 puan art\u0131\u015f g\u00f6sterdi. \u00a0<\/p>\n Sezin Erken: Avrupa\u2019n\u0131n en iyi bankas\u0131 se\u00e7ilen ING Grubu\u2019ndan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le yat\u0131r\u0131m deneyimini s\u00fcrekli ileri ta\u015f\u0131yoruz. \u00a0<\/strong><\/p>\n Ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren\u00a0ING T\u00fcrkiye \u00d6zel Bankac\u0131l\u0131k ve Yat\u0131r\u0131m Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Sezin Erken<\/strong>, \u015funlar\u0131 s\u00f6yledi: “Sonu\u00e7lar, tasarruf bilincinin g\u00fc\u00e7lenmeye devam etti\u011fini ve \u00f6zellikle kad\u0131nlar\u0131n tasarruf yapma e\u011filiminde dikkat \u00e7ekici bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bununla birlikte finansal okuryazarl\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131 ve bireylerin do\u011fru ara\u00e7lara eri\u015fimin kolayla\u015ft\u0131r\u0131lmas\u0131 ile yat\u0131r\u0131m \u00fcr\u00fcnleri konusunda bilgi sahibi oldu\u011funu ifade edenlerin oran\u0131n\u0131n daha \u00e7ok y\u00fckselebilece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. \u00a0Bu yakla\u015f\u0131mla ING T\u00fcrkiye olarak biz de\u00a0ING Mobil\u2019i yaln\u0131zca bir bankac\u0131l\u0131k uygulamas\u0131 de\u011fil; m\u00fc\u015fterilerimizin yat\u0131r\u0131m ara\u00e7lar\u0131n\u0131 analiz edip farkl\u0131 d\u00f6nem performanslar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rabildi\u011fi, daha bilin\u00e7li yat\u0131r\u0131m kararlar\u0131 almas\u0131n\u0131 destekleyen g\u00fc\u00e7l\u00fc bir yat\u0131r\u0131m platformu olarak konumluyoruz. D\u00fcnyan\u0131n \u00f6nde gelen finans kurulu\u015flar\u0131ndan biri olan ve Avrupa\u2019n\u0131n en iyi bankas\u0131 se\u00e7ilen ING Grubu\u2019ndan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le yat\u0131r\u0131m deneyimini s\u00fcrekli ileriye ta\u015f\u0131maya devam edece\u011fiz.”<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" En sevilen dijital banka olma hedefiyle ilerleyen ING T\u00fcrkiye, s\u00fcrd\u00fcr\u00fclebilirlik stratejisi kapsam\u0131nda finansal sa\u011fl\u0131\u011fa katk\u0131 sunmak amac\u0131yla NielsenIQ i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi T\u00fcrkiye’nin Tasarruf E\u011filimleri Ara\u015ft\u0131rmas\u0131’n\u0131n 2026 y\u0131l\u0131 ikinci \u00e7eyrek sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":29428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-29427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/29427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=29427"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/29427\/revisions"}],"predecessor-version":[{"id":29429,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/29427\/revisions\/29429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/29428"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=29427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=29427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=29427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}