![\"\"](\"https:\/\/www.beyazhaberajansi.com\/images\/files\/2026\/08\/6a8daad283be3.jpg\")
<\/p>\nn11\u2019in 500\u2019\u00fc a\u015fk\u0131n ebeveynle ger\u00e7ekle\u015ftirdi\u011fi “Okula D\u00f6n\u00fc\u015f T\u00fcketici Ara\u015ft\u0131rmas\u0131 2026”, yeni e\u011fitim d\u00f6nemi \u00f6ncesi velilerin al\u0131\u015fveri\u015f haritas\u0131n\u0131 \u00e7\u0131kard\u0131. Ara\u015ft\u0131rmaya g\u00f6re ailelerin %78\u2019i okul al\u0131\u015fveri\u015fi i\u00e7in 5 bin TL ve \u00fczeri b\u00fct\u00e7e ay\u0131r\u0131rken, %89’u liste odakl\u0131 ve planl\u0131 al\u0131\u015fveri\u015fi tercih ediyor.<\/b><\/p>\n
Yeni e\u011fitim-\u00f6\u011fretim y\u0131l\u0131 \u00f6ncesinde T\u00fcrkiye\u2019nin \u00f6nde gelen e-ticaret platformlar\u0131ndan n11<\/b>, velilerin okula d\u00f6n\u00fc\u015f d\u00f6nemindeki harcama al\u0131\u015fkanl\u0131klar\u0131n\u0131, karar alma mekanizmalar\u0131n\u0131 ve b\u00fct\u00e7e yakla\u015f\u0131mlar\u0131n\u0131 mercek alt\u0131na ald\u0131. T\u00fcrkiye genelinde okul \u00e7a\u011f\u0131nda \u00e7ocu\u011fu olan 500\u2019den fazla ebeveynin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, velilerin bu y\u0131l al\u0131\u015fveri\u015fe son derece planl\u0131 yakla\u015ft\u0131\u011f\u0131n\u0131 ve b\u00fct\u00e7elerini \u00f6nceden belirleyerek hareket etti\u011fini g\u00f6steriyor.<\/p>\n
Ara\u015ft\u0131rma sonu\u00e7lar\u0131 velilerin en b\u00fcy\u00fck beklentisinin okul listelerini eksiksiz, kaliteli ve b\u00fct\u00e7e dostu se\u00e7eneklerle tamamlamak oldu\u011funu ortaya koyarken; n11 ise bu d\u00f6nemde geni\u015f \u00fcr\u00fcn yelpazesi, 9 taksit imkan\u0131<\/b> ve herkese kargo bedava<\/b> avantajlar\u0131yla ailelerin yan\u0131nda yer al\u0131yor.<\/p>\n
<\/p>\n
B\u00fct\u00e7e Y\u00fckseliyor, Planl\u0131 Al\u0131\u015fveri\u015f \u00d6ne \u00c7\u0131k\u0131yor<\/b><\/p>\n
Ara\u015ft\u0131rma bulgular\u0131na g\u00f6re, artan maliyetler ve \u00e7e\u015fitlenen okul ihtiya\u00e7lar\u0131 do\u011frultusunda ailelerin okula d\u00f6n\u00fc\u015f b\u00fct\u00e7elerinin dikkat \u00e7ekici seviyelere ula\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Kat\u0131l\u0131mc\u0131lar\u0131n %78\u2019i okula d\u00f6n\u00fc\u015f al\u0131\u015fveri\u015fi i\u00e7in 5 bin TL ve \u00fczeri b\u00fct\u00e7e ay\u0131rd\u0131\u011f\u0131n\u0131 belirtirken, %45\u2019lik bir kesim ise b\u00fct\u00e7esinin 10 bin TL\u2019nin \u00fczerinde oldu\u011funu ifade ediyor.\u00a0<\/p>\n
B\u00fct\u00e7elerdeki bu art\u0131\u015f, aileleri \u00e7ok daha disiplinli bir al\u0131\u015fveri\u015f s\u00fcrecine y\u00f6nlendiriyor. Kat\u0131l\u0131mc\u0131lar\u0131n %89\u2019u al\u0131\u015fveri\u015fe \u00e7\u0131kmadan \u00f6nce mutlaka ihtiya\u00e7 listesi haz\u0131rlad\u0131\u011f\u0131n\u0131 vurgulayarak okul al\u0131\u015fveri\u015finde “planl\u0131 d\u00f6nem”in ba\u015flad\u0131\u011f\u0131n\u0131 do\u011fruluyor.<\/p>\n
Karar S\u00fcrecinde Fiyat, Kalite ve Marka G\u00fcvenli\u011fi Ba\u015f Ba\u015fa<\/b><\/p>\n
Sat\u0131n alma karar\u0131n\u0131 etkileyen fakt\u00f6rler incelendi\u011finde, %82 ile fiyat ilk s\u0131rada yer alsa da t\u00fcketicilerin yaln\u0131zca uygun fiyata odaklanan bir yakla\u015f\u0131m sergilemedi\u011fi g\u00f6r\u00fcl\u00fcyor. Marka g\u00fcveni (%66) ve \u00fcr\u00fcn kalitesi (%66), karar alma s\u00fcre\u00e7lerinde fiyat\u0131 \u00e7ok yak\u0131ndan takip eden en kritik unsurlar olarak \u00f6ne \u00e7\u0131k\u0131yor. Bu durum, ebeveynlerin fiyat\/performans dengesini g\u00f6zetirken, \u00e7ocuklar\u0131n\u0131n sa\u011fl\u0131\u011f\u0131 ve \u00fcr\u00fcnlerin uzun \u00f6m\u00fcrl\u00fc kullan\u0131m\u0131 i\u00e7in g\u00fcvendikleri markalardan taviz vermedi\u011fini g\u00f6steriyor.\u00a0<\/p>\n
Karar mekanizmas\u0131nda ise demokratik bir yakla\u015f\u0131m hakim; velilerin %61\u2019i ve \u00f6\u011frencilerin %55\u2019i sat\u0131n alma kararlar\u0131n\u0131 ortakla\u015fa veriyor.\u00a0<\/p>\n
Okul Sepetinin Demirba\u015flar\u0131: K\u0131rtasiye, Ayakkab\u0131 ve Ders Kitaplar\u0131<\/b><\/p>\n
Ailelerin okula d\u00f6n\u00fc\u015f al\u0131\u015fveri\u015findeki \u00f6ncelikli harcama kalemleri, \u00f6\u011frencilerin do\u011frudan s\u0131n\u0131f i\u00e7i ve g\u00fcnl\u00fck ihtiya\u00e7lar\u0131na odaklan\u0131yor. Ara\u015ft\u0131rmaya g\u00f6re velilerin al\u0131\u015fveri\u015f listelerinde ilk s\u0131ray\u0131 kalem<\/b>, silgi<\/b>, defter<\/b> ve okul \u00e7antas\u0131<\/b> gibi temel k\u0131rtasiye \u00fcr\u00fcnleri \u00e7ekerken, hemen ard\u0131ndan g\u00fcnl\u00fck kullan\u0131m\u0131n vazge\u00e7ilmezi suluk<\/b> ve mataralar<\/b> geliyor. Liste d\u00fczeninde \u00fcst s\u0131ralar\u0131 zorlayan di\u011fer kategoriler ise dayan\u0131kl\u0131l\u0131k ve konforun \u00f6n planda tutuldu\u011fu ayakkab\u0131lar<\/b>, akademik ba\u015far\u0131y\u0131 destekleyen yard\u0131mc\u0131 ders kitaplar\u0131<\/b> ve okul k\u0131yafetleri<\/b>nden olu\u015fuyor.<\/p>\n
Al\u0131\u015fveri\u015f \u00d6ncesi Rota E-Ticaret ve K\u0131yaslama Siteleri: Kampanyalar Sat\u0131n Almay\u0131 Tetikliyor<\/b><\/p>\n
Al\u0131\u015fveri\u015f \u00f6ncesi ara\u015ft\u0131rma s\u00fcre\u00e7lerinde dijital kanallar belirleyici rol oynuyor. Velilerin sat\u0131n alma karar\u0131 vermeden \u00f6nce en \u00e7ok ba\u015fvurdu\u011fu mecralar\u0131n ba\u015f\u0131nda e-ticaret platformlar\u0131 gelirken, bunu fiyat kar\u015f\u0131la\u015ft\u0131rma siteleri takip ediyor. Ebeveynler \u00fcr\u00fcn yorumlar\u0131n\u0131 inceleyerek ve alternatif platformlardaki fiyatlar\u0131 k\u0131yaslayarak en avantajl\u0131 se\u00e7ene\u011fe y\u00f6neliyor.\u00a0<\/p>\n
\u00d6te yandan, kat\u0131l\u0131mc\u0131lar\u0131n marka tercihlerinde Faber-Castell, Adel, Adidas, Nike ve LC Waikiki gibi hem k\u0131rtasiye hem de tekstil\/ayakkab\u0131 alan\u0131nda g\u00fc\u00e7l\u00fc ve g\u00fcvenilir markalar \u00f6ne \u00e7\u0131k\u0131yor. Al\u0131\u015fveri\u015f motivasyonunu art\u0131ran en \u00f6nemli etkenler ise indirim kampanyalar\u0131, taksit imkanlar\u0131 ve okul paketleri sunan \u00f6zel f\u0131rsatlar oluyor.<\/p>\n
n11\u2019den Okula D\u00f6n\u00fc\u015fe \u00d6zel Destek: 9 Taksit ve Herkese Kargo Bedava!<\/b><\/p>\n
Ara\u015ft\u0131rma sonu\u00e7lar\u0131, t\u00fcketicilerin liste odakl\u0131 ve planl\u0131 al\u0131\u015fveri\u015f e\u011filimlerinin e-ticaret platformlar\u0131ndaki h\u0131zl\u0131, eri\u015filebilir ve avantajl\u0131 \u00e7\u00f6z\u00fcmlere olan ihtiyac\u0131 her ge\u00e7en g\u00fcn art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6zellikle okula d\u00f6n\u00fc\u015f d\u00f6neminde velilerin en b\u00fcy\u00fck beklentisi; okul listelerini eksiksiz, kaliteli ve b\u00fct\u00e7e dostu se\u00e7eneklerle tamamlayabilmek.<\/p>\n
n11, bu i\u00e7g\u00f6r\u00fc do\u011frultusunda geni\u015f \u00fcr\u00fcn yelpazesi, 9 taksit imkan\u0131<\/b> ve herkese kargo bedava<\/b> avantajlar\u0131yla ailelerin yan\u0131nda yer al\u0131yor. Liste al\u0131\u015fveri\u015fini strese de\u011fil, keyifli bir ke\u015fif deneyimine d\u00f6n\u00fc\u015ft\u00fcren platform, ihtiya\u00e7 duyulan t\u00fcm \u00fcr\u00fcnleri en uygun fiyatlarla tek noktada bulu\u015fturarak okula d\u00f6n\u00fc\u015f s\u00fcrecini kolayla\u015ft\u0131r\u0131yor.<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
n11\u2019in 500\u2019\u00fc a\u015fk\u0131n ebeveynle ger\u00e7ekle\u015ftirdi\u011fi “Okula D\u00f6n\u00fc\u015f T\u00fcketici Ara\u015ft\u0131rmas\u0131 2026”, yeni e\u011fitim d\u00f6nemi \u00f6ncesi velilerin al\u0131\u015fveri\u015f haritas\u0131n\u0131 \u00e7\u0131kard\u0131.<\/p>\n","protected":false},"author":1,"featured_media":30037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-30036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=30036"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30036\/revisions"}],"predecessor-version":[{"id":30038,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30036\/revisions\/30038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/30037"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=30036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=30036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=30036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}