\u00a0Mastercard\u2019\u0131n \u201cG\u00fcveni Kodlamak: Yapay Zek\u00e2 Tabanl\u0131 D\u00fcnyada Niyet, R\u0131za ve Kontrol Yar\u0131\u015f\u0131\u201d\u00a0ba\u015fl\u0131kl\u0131 yeni Signals raporu, yapay zek\u00e2 asistanlar\u0131n\u0131n t\u00fcketiciler ve i\u015fletmeler ad\u0131na ara\u015ft\u0131rma yapman\u0131n ve \u00f6neriler sunman\u0131n \u00f6tesine ge\u00e7erek karar verdi\u011fi ve i\u015flem ger\u00e7ekle\u015ftirdi\u011fi yeni ticaret d\u00f6nemini inceliyor.<\/p>\n
Rapora g\u00f6re yapay zek\u00e2 asistanl\u0131 ticaretin b\u00fcy\u00fcmesinin \u00f6n\u00fcndeki temel engel art\u0131k teknolojik yeterlilik de\u011fil, kullan\u0131c\u0131lar\u0131n karar ve \u00f6deme yetkisini bu sistemlere devretme konusundaki g\u00fcveni. Bu nedenle yapay zek\u00e2 asistanl\u0131 ticaretin yayg\u0131nla\u015fmas\u0131, yapay zek\u00e2 asistanlar\u0131n\u0131n kimli\u011finin do\u011frulanabildi\u011fi, kullan\u0131c\u0131 niyetinin a\u00e7\u0131k bi\u00e7imde kaydedildi\u011fi, verilen yetkinin s\u0131n\u0131rland\u0131r\u0131labildi\u011fi ve gerekti\u011finde geri al\u0131nabildi\u011fi bir g\u00fcven mimarisine ba\u011fl\u0131 olacak.<\/p>\n
T\u00fcketiciler deste\u011fe a\u00e7\u0131k, tam \u00f6zerkli\u011fe temkinli<\/strong><\/p>\n Yapay zek\u00e2n\u0131n tercihler ve b\u00fct\u00e7e do\u011frultusunda sat\u0131n al\u0131nacak \u00fcr\u00fcn\u00fc se\u00e7mesine, \u00f6demenin t\u00fcketici taraf\u0131ndan onaylanmas\u0131 ko\u015fuluyla izin verebilece\u011fini s\u00f6yleyenlerin oran\u0131 y\u00fczde 32\u2019ye ula\u015f\u0131yor. Ancak \u00f6nceden belirlenmi\u015f kurallar bulunsa bile sat\u0131n alma i\u015flemini tamamen otonom bi\u00e7imde ger\u00e7ekle\u015ftirme yetkisini yapay zek\u00e2ya vermeye haz\u0131r olanlar\u0131n oran\u0131 y\u00fczde 9\u2019da kal\u0131yor.<\/p>\n 2030\u2019a kadar 5 trilyon dolarl\u0131k k\u00fcresel potansiyel<\/strong><\/p>\n Yapay zek\u00e2 asistanl\u0131 ticaret hen\u00fcz geli\u015fiminin ilk a\u015famalar\u0131nda olmas\u0131na ra\u011fmen \u00f6nemli bir ekonomik potansiyel ta\u015f\u0131yor. Rapora g\u00f6re yapay zek\u00e2 asistanlar\u0131n\u0131n destekledi\u011fi k\u00fcresel t\u00fcketici harcamalar\u0131n\u0131n 2030\u2019a kadar 3 ila 5 trilyon dolara ula\u015fmas\u0131 bekleniyor. \u0130\u015fletmeler aras\u0131 i\u015flemlerde ise bu b\u00fcy\u00fckl\u00fc\u011f\u00fcn \u00fc\u00e7 kat\u0131na kadar \u00e7\u0131kabilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n Buna kar\u015f\u0131l\u0131k yapay zek\u00e2 asistanlar\u0131 arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilen i\u015flemler bug\u00fcn k\u00fcresel e-ticaret hacminin yaln\u0131zca y\u00fczde 0,4\u2019\u00fcn\u00fc, i\u015flem de\u011ferinin ise y\u00fczde 0,2\u2019sini olu\u015fturuyor. Rapora g\u00f6re pazar potansiyeli ile mevcut kullan\u0131m aras\u0131ndaki bu fark, g\u00fcven, kimlik do\u011frulama, yetkilendirme, \u00fcye i\u015fyeri kabul\u00fc ve i\u015flem g\u00fcvenli\u011fi alanlar\u0131nda g\u00fc\u00e7l\u00fc altyap\u0131lar kurulmas\u0131 gerekti\u011fini g\u00f6steriyor.<\/p>\n G\u00fcven, \u00f6deme an\u0131ndan \u00f6nce kurulacak<\/strong><\/p>\n Bu de\u011fi\u015fim, kullan\u0131c\u0131 niyeti ile \u00f6demenin ger\u00e7ekle\u015ftirilmesi aras\u0131nda yeni bir \u201cg\u00fcven katman\u0131\u201d olu\u015fturulmas\u0131n\u0131 gerekli k\u0131l\u0131yor. Bu katman, para hareket etmeden \u00f6nce i\u015flemi kimin ger\u00e7ekle\u015ftirdi\u011fini, kullan\u0131c\u0131n\u0131n hangi eylemlere izin verdi\u011fini ve harcama limiti, zaman aral\u0131\u011f\u0131, \u00fcr\u00fcn kategorisi veya \u00fcye i\u015fyeri gibi hangi s\u0131n\u0131rlar\u0131n ge\u00e7erli oldu\u011funu do\u011frulayabiliyor. Yapay zek\u00e2 asistan\u0131n\u0131n faaliyetlerinin kay\u0131t alt\u0131na al\u0131nmas\u0131 ise olas\u0131 anla\u015fmazl\u0131klarda denetlenebilir bir i\u015flem ge\u00e7mi\u015fi sa\u011fl\u0131yor. Teknoloji platformlar\u0131n\u0131n ise yapay zek\u00e2 asistan\u0131n\u0131n kimli\u011fini ve kullan\u0131c\u0131 onay\u0131n\u0131 do\u011frulayabilmesi, t\u00fcketicilere verilen yetkiyi de\u011fi\u015ftirme veya durdurma imk\u00e2n\u0131 sunmas\u0131 gerekiyor. Sorumluluk, itiraz ve uyu\u015fmazl\u0131klar\u0131n \u00e7\u00f6z\u00fcm\u00fc konusunda ekosistemdeki t\u00fcm taraflar\u0131n ortak ve anla\u015f\u0131l\u0131r kurallar geli\u015ftirmesi, yapay zek\u00e2 asistanl\u0131 ticarete duyulan g\u00fcvenin temel ko\u015fullar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n Mastercard g\u00fcvenli yetkilendirme altyap\u0131s\u0131n\u0131 geli\u015ftiriyor<\/strong><\/p>\n Mastercard; kimlik do\u011frulama, siber g\u00fcvenlik, tokenizasyon, \u00f6deme g\u00fcvenli\u011fi ve k\u00fcresel a\u011f yetkinliklerini yapay zek\u00e2 asistanl\u0131 ticaretin ihtiya\u00e7lar\u0131na uyarl\u0131yor. Mastercard Agent Pay, yapay zek\u00e2 asistanlar\u0131na \u00f6zel tokenlar, Do\u011frulanabilir Niyet ve asistan kimli\u011fi \u00e7\u00f6z\u00fcmleri, kullan\u0131c\u0131 taraf\u0131ndan verilen yetkinin tan\u0131mlanmas\u0131n\u0131, do\u011frulanmas\u0131n\u0131 ve i\u015flem boyunca uygulanmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/p>\n Mastercard Yapay Zek\u00e2 ve Veri Ba\u015fkan\u0131 Greg Ulrich konuyla ilgili \u015funlar\u0131 s\u00f6yledi:<\/strong><\/p>\n \u201cYapay zek\u00e2 asistanl\u0131 ticaret ancak \u00fc\u00e7 unsur birlikte \u00f6l\u00e7eklendi\u011finde i\u015fler: \u0130\u015flemleri m\u00fcmk\u00fcn k\u0131lan \u00f6demeler, bu i\u015flemleri g\u00fcvenceye alan g\u00fcven ve g\u00fcvenlik ile onlar\u0131 daha ak\u0131ll\u0131 ve ki\u015fisel h\u00e2le getiren yapay zek\u00e2 destekli hizmetler. Mastercard, geli\u015fmekte olan yetkinlikleri ger\u00e7ek d\u00fcnya uygulamalar\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in a\u011f\u0131ndan g\u00fc\u00e7 alarak bu \u00fc\u00e7 alandaki \u00e7al\u0131\u015fmalar\u0131n\u0131 da h\u0131zland\u0131r\u0131yor.\u201d<\/p>\n Rapor, yapay zek\u00e2 asistanl\u0131 ticaretin gelece\u011fini yaln\u0131zca yapay zek\u00e2 asistanlar\u0131n\u0131n ne kadar ba\u011f\u0131ms\u0131z hareket edebildi\u011finin belirlemeyece\u011fi sonucuna var\u0131yor. Yeni d\u00f6nemin ba\u015far\u0131s\u0131; kullan\u0131c\u0131lar\u0131n anlayabildi\u011fi a\u00e7\u0131k yetkilendirme modellerine, g\u00fcvenli ve birlikte \u00e7al\u0131\u015fabilir altyap\u0131lara, g\u00f6r\u00fcn\u00fcr kontrol mekanizmalar\u0131na ve etkili itiraz s\u00fcre\u00e7lerine ba\u011fl\u0131 olacak.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0Mastercard\u2019\u0131n \u201cG\u00fcveni Kodlamak: Yapay Zek\u00e2 Tabanl\u0131 D\u00fcnyada Niyet, R\u0131za ve Kontrol Yar\u0131\u015f\u0131\u201d\u00a0ba\u015fl\u0131kl\u0131 yeni Signals raporu, yapay zek\u00e2 asistanlar\u0131n\u0131n t\u00fcketiciler ve i\u015fletmeler ad\u0131na ara\u015ft\u0131rma yapman\u0131n ve \u00f6neriler sunman\u0131n \u00f6tesine ge\u00e7erek karar verdi\u011fi ve i\u015flem ger\u00e7ekle\u015ftirdi\u011fi yeni ticaret d\u00f6nemini inceliyor.<\/p>\n","protected":false},"author":1,"featured_media":30337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-30336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=30336"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30336\/revisions"}],"predecessor-version":[{"id":30338,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30336\/revisions\/30338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/30337"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=30336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=30336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=30336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}