{"id":35089,"date":"2026-09-21T16:19:50","date_gmt":"2026-09-21T13:19:50","guid":{"rendered":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/09\/21\/prof-dr-gaye-gencer-fon-secerken-sosyal-medyaya-ve-yuksek-getiriye-aldanmayin\/"},"modified":"2026-09-21T16:19:50","modified_gmt":"2026-09-21T13:19:50","slug":"prof-dr-gaye-gencer-fon-secerken-sosyal-medyaya-ve-yuksek-getiriye-aldanmayin","status":"publish","type":"post","link":"https:\/\/akdenizolay.com.tr\/index.php\/2026\/09\/21\/prof-dr-gaye-gencer-fon-secerken-sosyal-medyaya-ve-yuksek-getiriye-aldanmayin\/","title":{"rendered":"Prof. Dr. Gaye Gencer: Fon Se\u00e7erken Sosyal Medyaya ve Y\u00fcksek Getiriye Aldanmay\u0131n"},"content":{"rendered":"<p> Yat\u0131r\u0131m fonlar\u0131nda karar verirken yaln\u0131zca ge\u00e7mi\u015f getirilere odaklan\u0131lmamas\u0131 gerekti\u011fini belirten Prof. Dr. Gaye Gencer, \u201cYat\u0131r\u0131mc\u0131lar fon se\u00e7erken en \u00e7ok getiriye odaklan\u0131yor. Burada getiri ve riskin beraber de\u011ferlendirilmesi gerekiyor. Sosyal medya \u00fczerinden s\u00f6ylenen her \u015feyi do\u011fru kabul etmemek gerekiyor. Daha resmi ve g\u00fcvenilir kanallar\u0131n a\u00e7\u0131klamalar\u0131n\u0131 takip edip ald\u0131\u011f\u0131n\u0131z bilginin do\u011frulu\u011funu teyit etmelisiniz\u201d dedi.<\/p>\n<p>Yeditepe \u00dcniversitesi \u0130\u015fletme Fak\u00fcltesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Prof. Dr. Gaye Gencer, \u00fcniversitenin haz\u0131rl\u0131k okuluna y\u00f6nelik d\u00fczenlenen Finansal Okuryazarl\u0131k Semineri\u2019nde yat\u0131r\u0131m fonlar\u0131 ve finansal okuryazarl\u0131\u011f\u0131n \u00f6nemi hakk\u0131nda de\u011ferlendirmelerde bulundu.<strong>\u00a0<\/strong><\/p>\n<p><strong>\u2018Y\u00fcksek Getiriye Odaklanmak Do\u011fru De\u011fil\u2019<\/strong><\/p>\n<p>Y\u00fcksek getiri beklentisinin tek ba\u015f\u0131na yat\u0131r\u0131m karar\u0131 i\u00e7in yeterli olmad\u0131\u011f\u0131n\u0131 belirten Gencer, \u00f6zellikle piyasalar\u0131n olumsuz ko\u015fullar\u0131nda fon portf\u00f6y\u00fcndeki menkul k\u0131ymetlerin nas\u0131l tepki verebilece\u011finin dikkate al\u0131nmas\u0131 gerekti\u011fini s\u00f6yledi. Gencer, \u201cY\u00fcksek getiriyi baz al\u0131p riske odaklanmadan yat\u0131r\u0131m yapmak do\u011fru de\u011fil. \u00d6zellikle piyasalar\u0131n olumsuz ko\u015fullar\u0131 alt\u0131nda fon i\u00e7indeki menkul k\u0131ymetlerin ne tepki verece\u011fine bakmak gerekiyor\u201d diye konu\u015ftu.<\/p>\n<p>Ge\u00e7mi\u015f performans\u0131n yat\u0131r\u0131mc\u0131ya \u00f6nemli ipu\u00e7lar\u0131 verebilece\u011fini ancak yat\u0131r\u0131m karar\u0131n\u0131n yaln\u0131zca ge\u00e7mi\u015f getiriler \u00fczerinden verilmemesi gerekti\u011fini ifade eden Gencer, \u201cGe\u00e7mi\u015fte portf\u00f6y\u00fcn nas\u0131l bir performans g\u00f6sterdi\u011fi, \u00f6zellikle kriz veya daha istikrars\u0131z d\u00f6nemlerde nas\u0131l bir performans g\u00f6sterdi\u011fi gelecekte neler olabilece\u011fiyle ilgili bize ipu\u00e7lar\u0131 verebilir. Ancak portf\u00f6yde hangi menkul k\u0131ymetlerin bulundu\u011fu ve bunlar\u0131n piyasa t\u00fcrb\u00fclanslar\u0131nda nas\u0131l tepki verece\u011fini \u00f6ng\u00f6rebilmek \u00e7ok daha \u00f6nemli\u201d dedi.<\/p>\n<p><strong>\u2018Makroekonomik Ko\u015fullar da De\u011ferlendirilmeli\u2019<\/strong><\/p>\n<p>Fon se\u00e7iminde makroekonomik geli\u015fmelerin de takip edilmesi gerekti\u011fini belirten Gencer, faiz oranlar\u0131, merkez bankalar\u0131n\u0131n kararlar\u0131, emtia fiyatlar\u0131 ve jeopolitik geli\u015fmelerin yat\u0131r\u0131m ara\u00e7lar\u0131n\u0131n performans\u0131 \u00fczerinde etkili olabilece\u011fini s\u00f6yledi.<\/p>\n<p>Gencer, \u201cD\u00fcnyadaki emtia fiyatlar\u0131ndaki hareketler, faiz oranlar\u0131, merkez bankalar\u0131n\u0131n faiz kararlar\u0131n\u0131n hisse senedi, bono ve tahvil piyasalar\u0131n\u0131 nas\u0131l etkileyece\u011fi ve jeopolitik risklerin nas\u0131l seyredece\u011fi \u00f6nemli. B\u00fct\u00fcn bunlara odaklanmak gerekiyor\u201d ifadelerini kulland\u0131.<\/p>\n<p>Yat\u0131r\u0131m kararlar\u0131nda yat\u0131r\u0131mc\u0131lar\u0131n do\u011fru bilgilendirilmesinin ve d\u00fczenlemelerin de \u00f6nemli oldu\u011funu vurgulayan Gencer, fonun risk d\u00fczeyinin yan\u0131 s\u0131ra portf\u00f6ydeki menkul k\u0131ymetlerin ve bu ara\u00e7lar\u0131n ayr\u0131 ayr\u0131 ta\u015f\u0131d\u0131\u011f\u0131 risklerin de\u011ferlendirilmesi gerekti\u011fini s\u00f6yledi.<\/p>\n<p><strong>\u2018Sosyal Medyadaki Her Bilgi Do\u011fru Kabul Edilmemeli\u2019<\/strong><\/p>\n<p>Sosyal medyan\u0131n yat\u0131r\u0131m kararlar\u0131 \u00fczerindeki etkisine de de\u011finen Gencer, yat\u0131r\u0131mc\u0131lar\u0131n bilgi kaynaklar\u0131n\u0131 dikkatle se\u00e7mesi gerekti\u011fini belirtti. Gencer, \u201cHangi hesaplar\u0131 ve kimleri takip etti\u011finiz \u00e7ok \u00f6nemli. Edindi\u011finiz bilgiyi teyit etmeniz gerekiyor. Sosyal medya \u00fczerinden s\u00f6ylenen her \u015feyi do\u011fru kabul etmemek gerekiyor. Daha resmi ve g\u00fcvenilir kanallar\u0131n a\u00e7\u0131klamalar\u0131n\u0131 takip edip ald\u0131\u011f\u0131n\u0131z bilginin do\u011frulu\u011funu teyit etmelisiniz\u201d dedi.<\/p>\n<p><strong>\u2018Finansal Okuryazarl\u0131k Olduk\u00e7a \u00d6nemli\u2019<\/strong><\/p>\n<p>T\u00fcrkiye\u2019de finansal okuryazarl\u0131k d\u00fczeyinin art\u0131r\u0131lmas\u0131 gerekti\u011fini ifade eden Gencer, finansal bilgi d\u00fczeyinin y\u00fckselmesinin yat\u0131r\u0131m kararlar\u0131n\u0131n daha bilin\u00e7li verilmesine katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yledi. Gencer, \u201c\u0130statistiklere yans\u0131yan rakamlara bakt\u0131\u011f\u0131m\u0131zda T\u00fcrkiye\u2019de maalesef finansal okuryazarl\u0131k olduk\u00e7a d\u00fc\u015f\u00fck. Kad\u0131nlarda bu oran daha da d\u00fc\u015f\u00fck. Finansal okuryazarl\u0131\u011f\u0131n artmas\u0131, yat\u0131r\u0131m kararlar\u0131n\u0131n daha rasyonel ve daha sa\u011fl\u0131kl\u0131 verilmesi a\u00e7\u0131s\u0131ndan son derece \u00f6nemli\u201d diye konu\u015ftu.<\/p>\n<p>Gen\u00e7lere finansal okuryazarl\u0131klar\u0131n\u0131 geli\u015ftirmeleri \u00e7a\u011fr\u0131s\u0131nda bulunan Gencer, \u00fcniversitelerde finans derslerinden yararlan\u0131labilece\u011fini, bunun yan\u0131 s\u0131ra FODER ve Cumhurba\u015fkanl\u0131\u011f\u0131n\u0131n finansal okuryazarl\u0131k platformunda sunulan \u00e7evrim i\u00e7i e\u011fitim ve sertifika programlar\u0131n\u0131n takip edilebilece\u011fini s\u00f6yledi.<\/p>\n<p><strong>Yeditepe\u2019de Finansal Okuryazarl\u0131k Dersi<\/strong><\/p>\n<p>Finansal okuryazarl\u0131\u011f\u0131n geli\u015ftirilmesine y\u00f6nelik y\u00fcr\u00fct\u00fclen projeden de bahseden Gencer, Yeditepe \u00dcniversitesi, British Council ve \u0130ngiltere\u2019deki Nottingham Trent \u00dcniversitesi i\u015f birli\u011fiyle \u00e7al\u0131\u015fmalar\u0131n s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti.<\/p>\n<p>Proje kapsam\u0131nda Yeditepe \u00dcniversitesi\u2019nde bu y\u0131l rekt\u00f6rl\u00fck se\u00e7meli dersi olarak finansal okuryazarl\u0131k dersinin a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 aktaran Gencer, \u201cBu dersi \u0130\u015fletme ve Uluslararas\u0131 Finans d\u0131\u015f\u0131ndaki b\u00f6l\u00fcm \u00f6\u011frencileri finansal okuryazarl\u0131klar\u0131n\u0131 geli\u015ftirmek amac\u0131yla alacaklar. Bu ders sayesinde \u00f6\u011frencilerin finansal okuryazarl\u0131klar\u0131n\u0131 geli\u015ftirmi\u015f bireyler olarak \u00fcniversite e\u011fitimlerini tamamlamalar\u0131n\u0131 umuyoruz\u201d dedi.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yat\u0131r\u0131m fonlar\u0131nda karar verirken yaln\u0131zca ge\u00e7mi\u015f getirilere odaklan\u0131lmamas\u0131 gerekti\u011fini belirten Prof.<\/p>\n","protected":false},"author":1,"featured_media":35090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-35089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/35089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=35089"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/35089\/revisions"}],"predecessor-version":[{"id":35091,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/35089\/revisions\/35091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/35090"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=35089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=35089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=35089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}