T\u00fct\u00fcn \u00fcr\u00fcnlerinin medyadaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, ileti\u015fim mecralar\u0131nda t\u00fct\u00fcn kullan\u0131m\u0131n\u0131n normalle\u015ftirilmesi ve buna ba\u011fl\u0131 olarak halk sa\u011fl\u0131\u011f\u0131na tehdidi De\u011fer Hareketi\u2019nin ikinci payda\u015f toplant\u0131s\u0131nda g\u00fcndeme ta\u015f\u0131nd\u0131.<\/b><\/p>\n
T\u00fcrkiye’de t\u00fct\u00fcn kontrol\u00fcn\u00fc g\u00fc\u00e7lendirmeyi; halk sa\u011fl\u0131\u011f\u0131n\u0131 t\u00fct\u00fcn ve nikotin \u00fcr\u00fcnlerinin olumsuz etkilerinden koruyacak politikalar i\u00e7in fark\u0131ndal\u0131k yaratmay\u0131 ama\u00e7layan sivil bir olu\u015fum olan De\u011fer Hareketi; her ay sa\u011fl\u0131k, \u00e7evre ve aile gibi farkl\u0131 temalar oda\u011f\u0131nda sivil toplum temsilcileri, akademisyenler ve gen\u00e7lerle bir araya geliyor. Toplant\u0131lardan elde edilen \u00e7\u0131kt\u0131lar, sonraki payda\u015f bulu\u015fmalar\u0131ndan elde edilecek \u00f6nerilerle birlikte De\u011fer Hareketi\u2019nin genel politika ve savunuculuk \u00e7al\u0131\u015fmalar\u0131na katk\u0131 sa\u011flayacak. Ge\u00e7ti\u011fimiz ay \u201cE\u011fitim ve Gen\u00e7lik\u201d temas\u0131yla ilk payda\u015f bulu\u015fmas\u0131n\u0131 yapan De\u011fer Hareketi, bu ay \u201cMedya ve \u0130leti\u015fim\u201d konusuna odakland\u0131. \u00a0<\/p>\n
Bir dizinin sahnesi ya da sosyal medyada payla\u015f\u0131lan bir i\u00e7erik, t\u00fct\u00fcn ve nikotin \u00fcr\u00fcnlerini g\u00fcndelik hayat\u0131n ola\u011fan bir par\u00e7as\u0131 olarak sunabiliyor. De\u011fer Hareketi, bu payda\u015f toplant\u0131s\u0131nda bu g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn nas\u0131l olu\u015ftu\u011funu, mevcut d\u00fczenlemelerin de\u011fi\u015fen medya ortam\u0131na ne \u00f6l\u00e7\u00fcde yan\u0131t verdi\u011fini ve sorumlu ileti\u015fim i\u00e7in at\u0131labilecek ad\u0131mlar\u0131 ele ald\u0131.<\/p>\n
\u201c<\/b>Medya, Mevzuat ve T\u00fct\u00fcn Kontrol\u00fc: G\u00f6r\u00fcn\u00fcrl\u00fckten Sorumlu \u0130leti\u015fime<\/i><\/b>\u201d<\/b> ba\u015fl\u0131\u011f\u0131yla Ankara\u2019da ger\u00e7ekle\u015ftirilen bulu\u015fma; geleneksel medya, dijital platformlar ve sosyal medyadaki t\u00fct\u00fcn ve nikotin \u00fcr\u00fcn\u00fc temsillerini ortak bir tart\u0131\u015fma zeminine ta\u015f\u0131d\u0131. Toplant\u0131n\u0131n oda\u011f\u0131nda, \u00f6zellikle \u00e7ocuklar\u0131n ve gen\u00e7lerin korunmas\u0131, mevzuat\u0131n uygulanmas\u0131 ve denetimi ile medya kurulu\u015flar\u0131n\u0131n ve i\u00e7erik \u00fcreticilerinin \u00fcstlenebilece\u011fi sorumluluklar yer ald\u0131. Toplant\u0131ya; Gen\u00e7lik Servisleri Merkezi, AISEC, Gen\u00e7lerin \u0130klimi Derne\u011fi, Ye\u015fil D\u00fc\u015f\u00fcnce Derne\u011fi ve T\u00fcrkiye Ye\u015filay Cemiyeti temsilcileri kat\u0131ld\u0131.\u00a0<\/p>\n
Toplant\u0131da \u00f6ne \u00e7\u0131kan mesajlar \u015funlard\u0131:<\/p>\n
Reklam Yasak Ama Senaryo ve G\u00fcnl\u00fck Ya\u015famda G\u00f6r\u00fcn\u00fcrl\u00fck Y\u00fcksek\u00a0<\/b><\/p>\n
T\u00fcrkiye\u2019de t\u00fct\u00fcn kontrol\u00fcn\u00fcn temel yasal \u00e7er\u00e7evesini olu\u015fturan 4207 say\u0131l\u0131 Kanun\u2019un medya ve ileti\u015fimle ilgili h\u00fck\u00fcmlerine g\u00f6re; televizyon, film, dizi, klip, tiyatro ve internet ortamlar\u0131nda, ticari ama\u00e7la t\u00fct\u00fcn \u00fcr\u00fcnlerinin kullan\u0131lmas\u0131 veya g\u00f6r\u00fcnt\u00fcs\u00fcne yer verilmesi yasakt\u0131r. Bu yasak 2018 y\u0131l\u0131nda sosyal medya ve dijital i\u00e7erik platformlar\u0131n\u0131 da kapsayacak \u015fekilde geni\u015fletilmi\u015ftir. Dijital platformlarda a\u00e7\u0131k bir reklam yap\u0131lmasa da dizi senaryolar\u0131na entegre edilen g\u00f6rsellerde, influencerlar\u0131n g\u00fcnl\u00fck ya\u015fam\u0131nda t\u00fct\u00fcn \u00fcr\u00fcnlerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn y\u00fcksek olmas\u0131n\u0131n \u00f6zendirici bir etkisi vard\u0131r.\u00a0<\/p>\n
Bu do\u011frultuda payda\u015f toplant\u0131s\u0131nda, t\u00fct\u00fcn ve nikotin \u00fcr\u00fcnlerinin medyadaki varl\u0131\u011f\u0131 daha geni\u015f bir bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirildi. Haberlerde kullan\u0131lan g\u00f6rseller, televizyon dizileri ve filmlerdeki temsiller, dijital i\u00e7erikler ve sosyal medya fenomenlerinin payla\u015f\u0131mlar\u0131 \u00fczerinden \u00fcr\u00fcnlerin nas\u0131l g\u00f6r\u00fcn\u00fcrl\u00fck kazand\u0131\u011f\u0131 ve bu g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn t\u00fct\u00fcn kullan\u0131m\u0131n\u0131 normalle\u015ftirme riski tart\u0131\u015f\u0131ld\u0131.<\/p>\n
Elektronik sigaralar, \u0131s\u0131t\u0131lm\u0131\u015f t\u00fct\u00fcn \u00fcr\u00fcnleri ve di\u011fer yeni nesil nikotin \u00fcr\u00fcnlerinin ileti\u015fim ortam\u0131ndaki yeri de g\u00fcndemin ba\u015fl\u0131ca konular\u0131 aras\u0131ndayd\u0131. \u00dcr\u00fcnlerin sunulu\u015f bi\u00e7imi, kamuoyunun bu \u00fcr\u00fcnlere ili\u015fkin alg\u0131s\u0131 ve gen\u00e7lerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 i\u00e7erikler, halk sa\u011fl\u0131\u011f\u0131n\u0131 g\u00f6zeten bir ileti\u015fim yakla\u015f\u0131m\u0131 \u00e7er\u00e7evesinde ele al\u0131nd\u0131.<\/p>\n
De\u011fi\u015fen Medya Ortam\u0131, Uygulama ve Denetim \u0130htiyac\u0131<\/b><\/p>\n
4207 say\u0131l\u0131 Kanun\u2019da h\u00fck\u00fcmler net olarak belirtilmi\u015f olmas\u0131na ra\u011fmen medyan\u0131n gelenekselden dijitale kaymas\u0131 ile birlikte uygulanma s\u00fcre\u00e7lerinde sorunlar yaratt\u0131\u011f\u0131 toplant\u0131da g\u00fcndem oldu.\u00a0<\/p>\n
Geleneksel yay\u0131nc\u0131l\u0131k, dijital platformlar ve sosyal medya aras\u0131ndaki d\u00fczenleme ve denetim farkl\u0131l\u0131klar\u0131; de\u011fi\u015fen medya t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ve yeni i\u00e7erik \u00fcretim bi\u00e7imleriyle birlikte ele al\u0131nd\u0131. Dumans\u0131z alanlara ili\u015fkin kamuoyu alg\u0131s\u0131 ve bu alanlar\u0131n medyada nas\u0131l temsil edildi\u011fi de tart\u0131\u015f\u0131ld\u0131.<\/p>\n
Mevcut d\u00fczenlemelerin uygulanmas\u0131, denetim mekanizmalar\u0131n\u0131n g\u00fc\u00e7lendirilmesi ve olas\u0131 d\u00fczenleme ihtiya\u00e7lar\u0131, T\u00fcrkiye\u2019de g\u00fcndemde olan mevzuat de\u011fi\u015fikli\u011fi \u00e7al\u0131\u015fmalar\u0131na katk\u0131 sunma amac\u0131yla de\u011ferlendirildi.<\/p>\n
Sorunlar\u0131n Tespitinden Politika \u00d6nerilerine<\/b><\/p>\n
Toplant\u0131n\u0131n \u00e7al\u0131\u015fma oturumlar\u0131 \u00fc\u00e7 alana odakland\u0131: mevzuat ve d\u00fczenleme, medya uygulamalar\u0131 ve kamuoyu ileti\u015fimi. Bu \u00e7er\u00e7evede mevcut bo\u015fluklar ve geli\u015ftirilmesi gereken alanlar ele al\u0131narak \u00e7\u00f6z\u00fcm \u00f6nerileri tart\u0131\u015f\u0131ld\u0131.<\/p>\n
\u00c7al\u0131\u015fmalar, medya ve t\u00fct\u00fcn kontrol\u00fc alan\u0131ndaki politika \u00f6nceliklerinin belirlenmesi, mevzuat de\u011fi\u015fikliklerine y\u00f6nelik \u00f6nerilerin geli\u015ftirilmesi ve ortak savunuculuk mesajlar\u0131n\u0131n olu\u015fturulmas\u0131 amac\u0131yla y\u00fcr\u00fct\u00fcld\u00fc. Medya kurulu\u015flar\u0131 i\u00e7in g\u00f6n\u00fcll\u00fc ilkeler ve sorumlu i\u00e7erik \u00fcretimini destekleyebilecek yakla\u015f\u0131mlar da de\u011ferlendirme ba\u015fl\u0131klar\u0131 aras\u0131nda yer ald\u0131.<\/p>\n
De\u011fer Hareketi hakk\u0131nda<\/b><\/p>\n
De\u011fer Hareketi, T\u00fcrkiye\u2019de t\u00fct\u00fcn kontrol\u00fcn\u00fc g\u00fc\u00e7lendirmek ve halk sa\u011fl\u0131\u011f\u0131n\u0131 t\u00fct\u00fcn end\u00fcstrisinin ticari \u00e7\u0131karlar\u0131ndan korumak i\u00e7in \u00e7al\u0131\u015fan bir sivil toplum hareketidir. Ara\u015ft\u0131rma, stratejik ileti\u015fim, savunuculuk ve payda\u015f kat\u0131l\u0131m\u0131n\u0131 bir araya getirerek t\u00fct\u00fcn ve nikotin \u00fcr\u00fcnlerinin sa\u011fl\u0131k, toplum, ekonomi ve \u00e7evre \u00fczerindeki etkilerini g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ama\u00e7lar. Farkl\u0131 alanlardan payda\u015flar\u0131n bilgi ve deneyimlerini ortak \u00f6ncelikler etraf\u0131nda bulu\u015fturarak kan\u0131ta dayal\u0131 politikalar\u0131n geli\u015ftirilmesini ve etkili bi\u00e7imde uygulanmas\u0131n\u0131 destekler.<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fct\u00fcn \u00fcr\u00fcnlerinin medyadaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, ileti\u015fim mecralar\u0131nda t\u00fct\u00fcn kullan\u0131m\u0131n\u0131n normalle\u015ftirilmesi ve buna ba\u011fl\u0131 olarak halk sa\u011fl\u0131\u011f\u0131na tehdidi De\u011fer Hareketi\u2019nin ikinci payda\u015f toplant\u0131s\u0131nda g\u00fcndeme ta\u015f\u0131nd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":40880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-40879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/40879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=40879"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/40879\/revisions"}],"predecessor-version":[{"id":40881,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/40879\/revisions\/40881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media\/40880"}],"wp:attachment":[{"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=40879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=40879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolay.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=40879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}